Vertical Supply Group

We're thrilled to announce that we have acquired Yates Gear, leaders in fall protection. Yates Gear specializes in developing high-quality technical rescue, rope access, and tactical equipment tailored to the needs of their customers. "Their dedication to innovation and safety is second to none, and the brand is the perfect addition to our other world-class brands such as Sterling, Notch, and Rope Logic. Their expertise in fall protection aligns perfectly with our mission to provide comprehensive safety solutions to our customers. We look forward to offering the Yates brand and product line through our global VSG distribution channels and building on their success going forward," - Jeff Morris, CEO Vertical Supply Group https://lnkd.in/eWcN2Uby

We're thrilled to announce that we have acquired Yates Gear, leaders in fall protection. Yates Gear specializes in developing high-quality technical rescue, rope access, and tactical equipment tailored to the needs of their customers. "Their dedication to innovation and safety is second to none, and the brand is the perfect addition to our other world-class brands such as Sterling, Notch, and Rope Logic. Their expertise in fall protection aligns perfectly with our mission to provide comprehensive safety solutions to our customers. We look forward to offering the Yates brand and product line through our global VSG distribution channels and building on their success going forward," - Jeff Morris, CEO Vertical Supply Group https://lnkd.in/eWcN2Uby

Working with great partners on mission critical life-safety gear. #collaboration #madeintheusa

We are proud to announce we have hired Jeff Morris as Chief Executive Officer of Vertical Supply Group. Mr. Morris joins our talented leadership team who will continue to support VSG’s rapid growth. Mr. Morris has an extensive background in the safety and distribution space across various end markets. He brings over 30 years of experience spanning P&L leadership, sales, marketing, business strategy, M&A, operations, and new product development. “I’m thrilled to be joining VSG at this exciting stage of growth. The Company has done an exceptional job serving their at-height customer base both through its world-class web stores as well as with its portfolio of innovative owned brands such as Notch, Sterling, Rope Logic, Atlantic Braids, Dendroid and Tree Punk,” said Morris. “There are exciting opportunities to build on VSG’s strong foundation to continue to ensure VSG’s customers remain safe, confident and comfortable while on the job.” https://lnkd.in/e-7-wkWF

We are proud to announce the refresh of the Rope Logic branding as well as the inclusion of Scannable on all products Rope Logic produces. Rope Logic builds custom rope solutions for professional arborists, utility workers, and rope access technicians and offers a wide selection of rope from top manufacturers. This service provides expert spliced and sewn products customized to fit the needs of professionals who work at height. "At VSG, our number one priority is the safety of the users of our products. By incorporating Scannable into our products, we can help our customers keep track of their gear and notify the user when it’s time to replace or inspect,” added VSG CEO, Tripp Wyckoff. You can read the full release here: