Media measurement manifestation: we asked, and our partners answered. 💫 Thanks to our panelists and their take on a (very) bright future of media measurement ahead. Seun Odeneye Evan Shapīro Alexander Dao Liz Rutgersson Sherry Pitkofsky Bill Stratton Lorry Destainville Angela Ruggiero
VideoAmp
Advertising Services
Los Angeles, California 16,755 followers
Revolutionizing advertising, so everyone wins.
About us
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- Website
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https://videoamp.com/
External link for VideoAmp
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning
Locations
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Primary
2229 S Carmelina Ave
Los Angeles, California 90064, US
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33 E 33rd St
Floor 12
New York, NY 10016, US
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20 W Kinzie St
Chicago, Illinois 60654, US
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203 Crescent St
Waltham, Massachusetts 02453, US
Employees at VideoAmp
Updates
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VideoAmp reposted this
Thrilled to have moderated a panel live from #Cannes with VideoAmp on an incredibly important topic: Investing in women's sports. Even more thrilled to have done it beside industry leaders I respect and admire Angela Ruggiero Sherry Pitkofsky and Maya Herm. TL;DR- The Caitlin Clark/Angel Reese effect & surge in women's sports popularity has not been met with an adequate surge in advertising and sponsorship spend. Yes, it's growing, but this imbalance is a massive missed opportunity for marketers. Let's help close this gap! Listen in here: https://lnkd.in/eMPRtVXM
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If a 40 million household dataset isn't a good enough reason to use VideoAmp, we don't know what is. 🤷♂️ Aaron Lilly, our SVP Client Success, gives us the down-low on why you should be using VideoAmp's advanced currency. #GoingUpWithVideoAmp
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We're beyond excited to announce an industry-first partnership with Snap Inc.🤝 They'll be integrating their first-party data and AR inventory into our cross platform planning solution to ensure advertisers can more efficiently reach audiences where they are in 2024 and beyond.🚀 Let's get this Snapstreak going!🔥 https://lnkd.in/emBbGvMs
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We love to see it 👀 Thank you BizBash, we’re amped to be featured alongside the advertising industry's biggest names at Cannes Lions International Festival of Creativity.
Top Brand Activations From Cannes Lions 2024
bizbash.com
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#VampChamps are finding new ways to drive business wins. “Modernizing and evolving the way we do business will unlock business opportunities for the marketplace as a whole...The only way forward is through.”—Mariel Estrada, Head of Video Currency, Omnicom Media Group Thanks to partners like Omnicom Media Group we’re forging ahead (and everyone’s winning). ⏩
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“I went on a life-changing trip to Canton, Ohio. Here’s what it taught me about VideoAmp’s mission for a multi-currency world: ⬇ 📚 Like Canton’s own McKinley Presidential Library, it’s good to have options. And at VideoAmp, we don’t care what books you read or what currency you use—just as long as you get some variety in! 🦞 Competition is a good thing. Canton is known for having one of the best Red Lobsters in the U.S. It’s true—I ate there. And that kind of commitment to quality can only come from competing with other New England-themed seafood chains in the area. And as it turns out, media companies strive to be better with competition too. 🖌Innovation is progress. It’s true what they say—”Canton, Ohio is the birthplace of the modern renaissance.” They aren’t doing things the same old way. They’re questioning traditions. They’re innovating new ways of thinking. Maybe we should all be more like Canton, and see what new media currencies offer. Hopefully, one day, everyone can visit Canton and have the same epiphany I did about the benefits of a multi-currency world.” - A very real #BuySideSuccessStory
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Click through to see the future of media measurement.⏭ (Or don't. We need to stop reliving the Cannes Lions International Festival of Creativity too.)
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Left Cannes Lions International Festival of Creativity with many takeaways from our beachside chats. Here’s our top 5:👇✍️ 1. Investing in Women’s Sports is Smart Business.♀⚽ The deep imbalance in resources allocated to women’s sports compared to their male counterparts is a massive missed opportunity. 2. Privacy-First Data Collaboration is King. 🤝 📈 Now, more than ever, the industry needs cross-platform, privacy-first data sharing to make media better for everyone. 3. Niche Audiences Win.🎵 ♻ Reclaiming our value starts with taking the legacy playbook — and burning it. Broad demos won’t cut it when advanced audiences reflect the diverse and dynamic makeup of the US. 4. A Multi-Currency World is Here.🔢 🌎 What’s at stake in relying on a legacy-based approach to currency? $142B ad dollars. Advanced currency allows for precise measurement of advanced audiences and business outcomes to waste less money. 5. Cross-Platform Measurement Requires Modern Tools.💫 🛠 We exist in a modern advertising ecosystem. We need modern measurement solutions to accurately assess real-world outcomes from advertising efforts across platforms. Leaving Cannes with more momentum than ever as we bring forward the future of measurement. 🌟 Shoutout to our wonderful panelists and partners: Amruta Gupta, Theodore Sweetser, Scott Ronay, Jose Ferreira, Daniel Aversano, David Porter, Sébastien Hernoux, Bill Stratton, Lorry Destainville, Ryan Brendle, Logan Kingman, Liz Rutgersson, Angela Ruggiero, Maya Herm, Sherry Pitkofsky, Travis Scoles, Sarah Warner Harms, Evan Shapīro, Lisa Giacosa, Seun Odeneye, and Alexander Dao.