Authentic Brands Group

Authentic Brands Group

Advertising Services

NY, New York 79,545 followers

Authentic is the world’s largest sports and entertainment licensing company.

About us

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®. For more information, visit authentic.com.

Website
https://www.authentic.com/
Industry
Advertising Services
Company size
201-500 employees
Headquarters
NY, New York
Type
Privately Held
Founded
2010

Locations

Employees at Authentic Brands Group

Updates

  • View organization page for Authentic Brands Group, graphic

    79,545 followers

    Authentic partner Shaquille O’Neal is co-hosting the new high-stakes primetime game show, “Lucky 13,” with actress Gina Rodriguez. O’Neal executive produces the show with Colin Smeeton and Michael Parris serving for his Jersey Legends Productions, while Rodriguez will executive produce via her I Can & I Will Productions arm. Shaq and Gina Rodriguez will be testing contestant’s knowledge with 13 true-or-false questions as they compete for a $1 million cash jackpot. The show premieres tonight at 9 PM ET on ABC for the next 10 weeks and will be available to stream on Hulu.

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    79,545 followers

    Netflix and @Studio 99’s documentary chronicling football icon and Authentic Living Legend David Beckham’s rise to fame was nominated for five Primetime Emmy Awards including Outstanding Documentary or Nonfiction Series. The highly acclaimed docuseries follows Beckham’s meteoric rise from humble beginnings to global football stardom. The awards will take place on Sunday, September 15, on ABC. Congratulations to David Beckham and Studio 99!

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    79,545 followers

    VOLCOM and renowned illustrator and graphic designer Fergus “Fergadelic” Percell have launched an exclusive capsule. The limited-edition collection blends the brand’s streetwear heritage with the “Fergadelic” style, recognized for its prolific presence on luxury and skatewear runways.

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  • View organization page for Authentic Brands Group, graphic

    79,545 followers

    Reebok Europe and NOWNESS have released a new documentary, “Break’in Through” which tells the story of the ambitious Breakin Kids dance crew and their founder Abdel Chouari as they push themselves and the limits of dance. The film spotlights the French teenagers as they work to protect their title as well as inspire young dancers through self-expression, hardship and passion, with the constant and authentic support of Reebok Europe. Watch the documentary at https://lnkd.in/etDXBgHC

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  • View organization page for Authentic Brands Group, graphic

    79,545 followers

    The Greg Norman Collection has expanded its retail presence to Handan, Hebei Province, China, boasting a sleek, modern design for a contemporary shopping experience. The outpost prominently spotlights the spring/summer 2024 line, which includes comfortable tees and tailored pants in a sophisticated palette of black, white, grey and pink—all featuring the iconic shark logo.

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  • View organization page for Authentic Brands Group, graphic

    79,545 followers

    Check out the recap of our London Welcome Week. To mark the debut of our new HQ across from the historic Hyde Park, Authentic brought together partners and retailers at a three-day event hosted by Global President, Sports & Lifestyle Jarrod Weber and Regional President, Sports & Lifestyle - EMEA & India Henry Stupp. The new 25,000-square-foot office—where our dedicated EMEA team is based—prominently displays famed Iconic Images photography on walls and houses a variety of showrooms spotlighting a curated selection of our brands. Watch the full video here.

  • View organization page for Authentic Brands Group, graphic

    79,545 followers

    Prime Video has ordered “The Greatest,” the first authorized scripted series about the boxing champion and humanitarian Muhammad Ali. The series, premiering exclusively on Prime Video, will explore the man behind the legend. “The Greatest” is produced with Amazon MGM Studios in association with Outlier Society, Authentic Studios, Roc Nation, Polygram Entertainment and Grace: A Storytelling Company. Read the full release here: https://lnkd.in/eTub-AfH

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Funding

Authentic Brands Group 5 total rounds

Last Round

Private equity

US$ 500.0M

See more info on crunchbase