this is the exact thing that SAG is attempting to eliminate AI modules that animate photographs of models and stars. Johansson is pictured having been in an online ad that was made without her permission. that the wga has made a large dent on the overuse of AI and how to disable it, the SAG is in negotiations to end the kind of cheaters way of using a star in a film as they were digitally superimposed CGI without knowing it, which is a nightmare of inauthenticity which is never good for movies or commercials. I hope Johansson wins her suit, inadvertently it will help the SAG in their battle against AI in its illegal form, the wga supports that cause, and whatever resolves first in these slow moving process, the rest will resolve accordingly, but here is Variety to explain
Scarlett Johansson has taken legal action against an AI app that used her name and likeness in an online advertisement without permission. Read the full story: https://bit.ly/3Qo7DiS