As a LinkedIn Page admin, you can gain a better understanding of your Page’s performance through visitor analytics which includes visitor traffic and demographic trends across different time periods.
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Visitor highlights shows the number of total Page views, Unique visitors, and Custom button clicks in the last 30 days. It also indicates the percentage change from the previous 30 days.
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Visitor metrics shows key metrics based on traffic to your Page and can be filtered by time ranges, Page sections, how many times your Page was viewed, and how many unique visitors (non-duplicate) visited your Page. These metrics can be viewed in aggregate or non-aggregate form.
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Visitor demographics shows a breakdown of who has visited your Page and can be filtered by time ranges, Job function, Location, Seniority, Industry, and Company size. Visitor demographics will be displayed as a percentage of the total number of unique visitors who view a Page post.
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Life page traffic shows the total number of visits and unique visitors to your Life Pages and can be filtered by time ranges, Published Pages, Unpublished Pages, or All Pages.
Starting in November, we are gradually making changes to how we display visitor analytics on Pages to enhance privacy protection. As a result, visitor demographics under Visitor metrics and Visitor highlights may not update as often as the algorithm requires a minimum number of unique visitors to display results.
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