Select Budget and Bid as a column view from the reporting dashboard or when exporting a report to view metrics about your campaigns’ budget, average daily spend, and bid.
The budget and bid metrics for a campaign are:
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Total Budget - The maximum amount that will be spent for your campaign.
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Average Daily Spend - The average amount spent on your campaign in a single day.
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Daily Budget - The maximum amount you want to spend per day.
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Bid - The amount you bid for this campaign.
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Start Date - The date your campaign started.
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End Date - The date your campaign ended.
Important to know
Your campaign will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your campaign will end at 11:59 PM UTC on your end date. If you schedule your campaign to start later, your campaign will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your campaign will end at midnight UTC on your end date.
Other metrics available for your ad campaign include:
Learn more