Legacy Objectives | New Objectives | ||||
---|---|---|---|---|---|
Old Objective | +Optimization chosen | You'll be charged for | Corresponding New Objective | Default optimization (for auto-bid + max CPC) | You'll be charged for |
Website visits | Impressions | Impressions | Brand Awareness | Impressions | Impressions |
Website visits | All Clicks | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Website visits | Landing page clicks | Landing page (clicks to destination URL only) |
Website visits | Conversions (w/eCPC as default) | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Website Conversions | Conversions | Destination Clicks (clicks to destination URL only) |
Engagement | Impressions | Impressions | Engagement | Impressions | Impressions |
Engagement | Clicks | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Engagement | Landing page clicks | Engagement (Landing page clicks, LinkedIn Page, LinkedIn Page follows, social actions) |
Engagement | Conversions (w/eCPC as default) | Clicks (Landing page, LinkedIn Page, LinkedIn Page follows) | Website Conversions | Conversions | Engagements (Landing page clicks, LinkedIn Page, LinkedIn Page follow, social actions) |
-
Any old campaigns with a Follow Company button will automatically be created under the Engagement objective.
-
The Talent Leads objective works similar to the Website visits objective.
Learn more about duplicating a legacy campaign.