To create new ads or to sponsor organic posts from your LinkedIn Page, you need an ad account in Campaign Manager that you associate with the corresponding Page. Then you’ll need the correct permissions on your ad account and the Page.
Required ad account permissions
The level of access you need on the ad account depends on who creates the campaign:
- If you need to create both campaigns and ads, you must be assigned the campaign manager role or higher on the ad account.
- If you only need to create or edit ads in an existing campaign, you must be assigned the creative manager role or higher on the ad account.
Ad account permissions are provided by the ad account’s account managers from the ad account’s settings.
Required LinkedIn Page permissions
Page admin permissions are provided by Page super admins from the Page’s settings. The admin permissions you need on the Page depends on how you set up your ad, as shown in the following table.
| How you set up your ad | Campaign objective | Ad format | Super admin or content admin | Super admin, content admin, or Sponsored Content poster |
|---|---|---|---|---|
| Create new ad in Campaign Manager | All | ✓ | ✓ | |
| Sponsor organic post from your Page with changes | All | Single image ad, video ad, event ad, and document ad | ✓ | |
| Send request to sponsor organic posts as thought leader ads | Brand awareness, Engagement | Single image ad and video ad | ✓ | |
| Sponsor organic post from your Page with no changes to the body of the post | Brand awareness | Single image ad, video ad, event ad, and document ad | ✓ | |
| Website visits | Single image ad, video ad, event ad, and document ad | ✓ (only for video ad) | ✓ (only for single image ad, event ad, and document ad) | |
| Engagement | Single image ad, video ad, event ad, and document ad | ✓ (only for video ad) | ✓ (only for single image ad, event ad, and document ad) | |
| Video views | Single image ad, video ad, event ad, and document ad | ✓ | ||
| Messaging | Single image ad | ✓ | ||
| Lead generation | Single image ad, video ad, event ad, and document ad | ✓ | ||
| Website conversions | Single image ad, video ad, event ad, and document ad | ✓ (only for video ad) | ✓ (only for single image ad, event ad, and document ad) |
Here's a tip
Changes to a sponsored organic post include adding a call-to-action, headline, or URL.
Related tasks