Alexandru Sinclair

Discover the latest in media dynamics with Nielsen’s 2023 report on Puerto Rico's media investment landscape! Delve into intriguing comparative analyses, unveil the market's response to major events, and gain invaluable insights into top categories, channels, and standout advertisers. Download the full report now to optimize your marketing strategies and rethink your course for this year 📊: https://lnkd.in/eC8DCKeF (https://lnkd.in/eC8DCKeF) #Nielsen #PuertoRico #MediaLandscape #Advertising

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🚨Advertisers still underinvesting in the US Hispanic Markets 🚨 My colleague Michael Roca’s latest article in ADWEEK reveals some startling insights about the persistent underinvestment in the Hispanic audience. Despite the 'Latin Boom' of the late 90s, media spend on Hispanic audiences has only increased from 3% to 4% over a quarter century. Given that Hispanics represent nearly 20% of the U.S. population and wield $3.2 trillion in annual buying power, this is a missed opportunity that brands can't afford to ignore. As we approach the 2024 upfronts, it's time to rethink our strategies and ensure that Hispanic spend becomes integral, not ancillary, to our growth plans. Key Takeaways: 1. **Hispanic Population Growth**: From 31 million in 1999 to 63 million today. 2. **Economic Clout**: Hispanic buying power would rank fifth in the world if they were a country. 3. **Data Challenges**: Accurate representation in data sets is critical for effective targeting. 4. **Language Nuances**: Ensuring Spanish-language consumption is accurately captured is vital. Let's future-proof our brands by authentically connecting with this powerful consumer base. Read the full article for more insights and strategies in the link below. #HispanicMarketing #MediaSpend #InclusiveMarketing #AdTech #DataDrivenMarketing #2024Upfronts

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Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

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🚀 Exciting news! The Hispanic Market Guide 2024 is here! Every year, it delves into the vibrant and dynamic Hispanic market, and 2024 is no exception. The Hispanic Market Guide 2024 is now available to download, packed with fresh data. Thanks to the Hispanic Marketing Council Free Download here: https://lnkd.in/gM7isxjj #HispanicMarket #2024Guide #MarketingTrends #MarketStrategy #BrandGrowth #Hispanic #Hispanicmarketing

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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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When was the last time you woke up and said 'I think I'll be a B2B consumer today?' I'm guessing, never. Love this piece by Agnostic's own Lena Knight talking about how we believe in a 'Business 2 Person' approach. Spoiler: it works! Agnostic #B2BMarketing #Communications #InternalCommunications

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Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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In a marketplace where “all media is performance media” has gone from catchphrase to expectation, media investment stakeholders — clients, agencies, and media owners — are under increasing pressure to directly connect spend to outcomes. And contrary to legacy axioms, no section of the sales funnel can be exempt from proving its ability to move the sales needle.     Yesterday, as the 2024 Cannes Festival celebrating breakthrough work kicked off, the industry learned how Omnicom and Flywheel are working with Amazon to deliver on this increasingly critical imperative with a game-changing capability that enables marketers to directly connect upper funnel investment to purchases.    Check out the coverage below — and stay tuned for more news from Cannes later today and throughout this week, as we reveal a series of first-mover partnerships and capabilities designed to advance investment KPIs from media metrics to sales metrics. #TransformExperiences

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As you read Roberto Ruiz’s comments here... DO NOT miss the nuance. With all the buzz about #AI and tech, there's a critical conversation emerging around maintaining the “human element”. As everyone throws around #bigdata, don't forget the “#human element” is crucial to data science too! At Nielsen, we blend our 200K+ real human panel insights with big data to breathe life into big data. This is so important, especially when representing #diverse communities like #Hispanics. Our method does more than count numbers; it understands stories. This is how we bring the human element to #datascience and big data. #HumanizeBigData #apple

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The ANA Masters of B2B Marketing is over and yesterday was a big day filled with content and insights. You can listen to the highlight topics below. Message me if you want to know more. #ANAB2B #B2B

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With election season upon us, political ad spending is set to hit a record $12 billion in the US alone, according to eMarketer. Out-of-home (OOH) advertising capabilities make it one of the most trusted media channels that blends seamlessly into daily life, offering a mix of mass reach. A study by The Harris Poll and our team at OAAA found that 73% of people like DOOH ads, more than other media like TV (50%) and social media (48%). Given these insights, advertisers can leverage DOOH to get creative with their campaigning, optimize targeting, and drive personalization to resonate with prospective voters and inspire action. #PoliticalAds #OOH #DOOH

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At POSSIBLE Miami last week, our team was struck by the number of discussions we had about the potential of CTV advertising. It’s clear why: Smart TV penetration hit 73% in 2023 (up from a mere 11% in 2014) and CTV ad revenues are projected to grow by 13.8% in 2024. As this channel grows, the need to innovate and captivate audiences with exceptional creative work is becoming vital — especially to confront “discovery paralysis”, or the 65% of CTV viewers who experience frustration when they can't find something engaging to watch according to Samsung Ads. In the CTV streaming space, where content is king but the kingdom is getting crowded, the right creative can cut through the noise, capture viewer attention, and create a memorable brand experience. At CRAFTSMAN+, we're geared up to help brands harness this potential, turning every CTV interaction into a chance to connect. Reach out to us to discover how our creative solutions can elevate your brand's presence in the dynamic CTV ecosystem. #CTV #CreativeStrategy #DigitalAdvertising

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Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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