Alex Oesterle

In the world of modern business, standing out is the name of the game. One killer way to make your brand unforgettable? Branded merchandise. Whether you're a scrappy startup building your name or a seasoned player deepening customer loyalty, personalized merch is your ticket to the big leagues. Here’s why you should be all in on branded merch: Unique Brand Identity: Branded merchandise lets you craft a unique brand identity that blows the competition out of the water. Slap your logo, colors, and messaging on anything from apparel to accessories, and you’ll boost brand recognition while leaving a memorable mark on your audience. Increased Brand Visibility: Think of merch as your own mobile billboard. When folks use or wear your branded merch out in the world, they’re basically your brand ambassadors, spreading the word and pulling in potential customers like a magnet. Enhanced Customer Engagement: Giving out branded merchandise creates a personal connection with your customers. A thoughtful, personalized gift makes them feel valued and appreciated, turning them into loyal repeat customers faster than you can say “branded mug.” Cost-Effective Marketing: Compared to traditional advertising, branded merchandise is a bang-for-your-buck way to promote your brand. Hand out promo products at events or toss them into customer orders, and the long-term brand exposure more than pays off the initial cost. Brand Loyalty and Advocacy: Branded merch builds brand loyalty. When customers feel that warm fuzzy connection to your brand, they’re more likely to become your biggest cheerleaders, recommending your products or services to everyone they know. Versatile Branding Opportunities: The sky’s the limit with branded merchandise. From unique product designs to creative packaging, you can tailor your merch to reflect your brand’s quirky personality and core values. Memorable Brand Experiences: Branded merchandise isn’t just stuff - it’s a way to create memorable brand experiences. Whether it’s a special gift or a fun promotional campaign, these moments stick with customers and deepen their loyalty. Branded merchandise is a powerhouse for elevating your brand and standing out from the crowd. Invest in personalized products that scream your brand's story and values, and you'll forge meaningful connections, boost visibility, and drive serious business growth. #Branding #BrandedMerchandise #MarketingStrategy #BrandAwareness #BusinessGrowth #BrandedMerch

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Conclusion: Measuring Marketing Expense Ratio (MER) is crucial for equity crowdfunding marketing agencies seeking to maximize returns and drive success for their clients' campaigns. Read more 👉 https://lttr.ai/ARqdU #SkyrocketEquityCrowdfunding #EnsuringHighReturns #InvestorEngagement #Crowdfunding #Equitycrowdfunding #Wefunder #MakeDataDrivenAdjustments #AchieveSuperiorOutcomes #crowdfunding #equitycrowdfunding

***WHO WANTS TO TRY THE LATEST BUSINESS AI TOOL, RIGHT NOW, FOR FREE?*** Tough Guy Sales and Marketing is now selling an AI solution for the CPG/cannabis/hemp space to take websites to another level. You know those ole "chat bots?" Well try the new AI version of the chat bot. Just drop your URL in demo field and press run. Let me know if you're interested in adding AI to your website. It's a great sales and marketing tool, captures data, and closes on customers like you've never seen! Even tells jokes! #cannabis #cannabisindustry #cannabiscommunity #marijuana #marijuanaindustry https://lnkd.in/e6dj7e-2

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Here’s a showdown between two subject lines  - what do you think will work better? "HUGE Sale - Buy One, Get One Free!"  vs. "50% Off Our Entire Store!" Both of these seem solid at first glance. They pitch a great deal and create a sense of urgency and scarcity. You’ll hear plenty of experts explain why the ‘HUGE sale’ subject line is better for eCommerce, as it’s straightforward and gets the point across. You can also easily find professionals who swear by the 2nd subject line (‘50% off’) as it’s more appealing. You can find an opinion that tells you that a ‘50% off’ offer doesn’t suit expensive or luxury brands. Or that the 1+1 offer is outdated. They’re all wrong. None of them is better. Or worse. The harsh reality is that subject lines perform differently according to brand, day, hour, season and dozens of other factors. The only universal rule about subject lines is this: Test it, test it again, and then test it once again. You really never know. Want to test your subject line against over 5 million subject lines plus get some help from Chat GPT to come up with options ?   Use www.subjectlinepro.com  its FREE when you sign up now (regularly $500 per month)  Sign up now and you can use it FREE until December 2024. #emailmarketing #lifecyclemarketing #subjectline #subjectlines #emailtesting #digitalmarketing #ecommercetesting

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Need another reason to adopt a “digital first” fundraising approach? Here’s a pretty compelling one… According to our recent benchmark data, a new online donor has the potential to be more valuable on their first gift than an offline donor. In 2023, the average gift size for a new online donor was $59.07. This was 𝟓𝟑% 𝐡𝐢𝐠𝐡𝐞𝐫 than the average gift size of a new offline donor! 📈 #Fundraising #OnlineGiving #DonorAcquisition #NonProfit #NextAfter

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We're back in the Revenue Boost: A Marketing Podcast studio! Before the go-to-market strategy comes the product development and market research. Cynthia White, President of Ceatro Group provides examples and insight for ensuring your product aligns with your market.... because that isn't always the case! Be sure to follow RBMA: Revenue Based Marketing Advisors to catch the podcast launch! #Marketing #marketresearch #marketingpodcast

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Check out the latest episode of #AdvisorUpside

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🚀🚀🚀🚀🚀🚀 Episode #126 of Over a Pint Podcast -- with Founder and Managing Partner at FullSurge, Mitch Duckler. FullSurge is a brand and marketing strategy consulting firm working with some of the biggest brands on the planet.    ✅ Deloitte ✅ The Home Depot ✅ US Cellular ✅ Abbott ✅ GE The purpose of this convo was to discuss Duckler's latest book: The Future-Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies And this book is 🔥🔥🔥. He provides insights from conversations with over 40 global CMOs, from Fortune 1,000 companies on topics ranging from: ➡️ Gen Z ➡️ AI ➡️ Influencer Marketing ➡️ And more Check out the pod on Apple. 🍻 #marketing #branding #podcast

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#AI, #NLP, listening and #EarlyRadar were big themes this afternoon at Kroger's 84.51˚office where five local startups talked up the future to twenty or so national brands. Nichefire showcased breakthrough work forecasting actionable trends and the next "secret sauce" (literally) for marketers while NativeAI highlighted the power of #NPL to unlock more value from feedback loops. InfoTrust saves brand builders a ton of money and time through next-gen data analytics and Narratize is accelerating time to market with #GenerativeAI for impactful scientific, technical, and medical content. From my end, representing BrandRank.AI , I noted that "search and discovery as we know it are being disrupted" and that brands MUST get in front of the "Prompted Moment of Truth" shopper journey. I also added a little "Gamification" to the mix, asking the audience to guess the brand behind AI-generated visual metaphors (e.g. Kroger is an increasingly green and healthy "Busy Bee," Walmart is an industrious beaver) -- this to stress the urgent importance for brand builders. "Thinking and acting like algorithms." Thanks John Stieger for organizing this session (and your indefatigable support of local startups...for 5+ years I might add). Mark Wood of Cintrifuse thx for your support of the event as well and great to see you. 🔥 Judy Zitnik thanks for the partnership, deck collaboration, and always spot-on feedback/suggestions. 🔥Michael Howard 🔥Khalil El-Amin Catherine O'Shea Sarah Sanders Katie Trauth Taylor, PhD #CincyAIWeek Hank Hudepohl Kelly Cohen Summer Crenshaw Bill Hildebolt

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Autum Grimm co-founded PartnerTap to help sales leaders maximize revenue with strategic partnerships. On the most recent episode of the Sell Like A Leader Podcast, Autum joins me to talk about co-selling and reasons why every #sales leader should include it in their sales motion. We discussed: ✓ Benefits of co-selling partnerships ✓ Key training areas for co-selling teams ✓ Cultural requirements to implement co-selling ✓ KPIs to measure on every co-selling partnership ✓ And of course, rapid-fire questions 🔥 Grab the entire episode below ⬇️ #podcast #salesleaderships #womeninsales

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Here at #DevoeElevate2024 Ben Harrison and Aaron Klein talk about designing growth plans to meet long term growth aspirations for #RIAs. “When projecting growth you have to consider the inputs now for that desired growth later”

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Partnering with the wrong agency is risky business for new founders. Too many apparel brands partner with the first agency that promises high ROAS (Return On Ad Spend). And it almost always leads to: Ineffective marketing strategies. Inconsistent branding. Lost revenue. To avoid this, we ask three questions before partnering with an agency. 1. How do you define and ensure quality control for my brand? --> This confirms they align with our brand guidelines. 2. What's your internal revision and approval process? --> This helps us understand how our feedback will be incorporated. 3. Which KPIs and metrics will you report on? --> This ensures efforts are measured against our brand's specific goals. Now, I'm curious to hear from you! When vetting an agency, what questions do you ask to ensure alignment and success? Let me know in the comments.

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Hey Marketers - Question For You: What Workshop Topic Would You Most Like To Be A Part Of? We have to make a couple of final decisions about the workshop agenda for the Maine-Stay Marketing Conference in October, and I'd like your input. Looking for ideas on things that would be of interest and value if you were to spend time at the conference? I'd appreciate your input!

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