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Articles by Annette
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Customer Conversion is the Answer
Customer Conversion is the Answer
By Annette Fernandez (She/Her/Ella)
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It's not just about service anymore. It is about creating an experience for your customers.
It's not just about service anymore. It is about creating an experience for your customers.
By Annette Fernandez (She/Her/Ella)
Contributions
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How do branding and merchandising work together to drive sales?
Merchandising is the intersection of creativity and analytics. A tool to share the brand story and to drive revenue based on how well you know your customer and how they are responding to your brand experience. Merchandising is a mode of communication if done really well.
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How do you keep learning and growing as a leader?
Understand as a leader that feedback is a gift and an act of employee engagement. As a leader being open to feedback and understanding how to deliver it is crucial to building a collaborative environment. People want to be heard and they want to know that their thoughts, ideas and observations matter to leadership. As leaders, feedback is also a report card. I think of the leaders who saw that 68% of their employees wanted to leave and when they asked why, they had zero reaction to the feedback. This sent many employees into a downward spiral and it was felt in the environment. Don’t be the leader who asks for feedback or says they have an open door policy only to retaliate based upon the feedback received or ignore it. Happy coaching
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How do you source talent for your succession pipeline?
In my experience, keeping the feedback loop alive through coaching and observations and making it part of the culture creates amazing buy in with team members. It’s important that people have a sense of personal autonomy in their development and have good solid feedback on their strengths and opportunities for growth. Once they have that, they can create their own development plan and drive their own career growth in partnership with leaders who care about succession planning and development.
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How do you measure and communicate your team's progress and performance?
Celebrating success and recognition is critical for building and maintains high performing teams. What takes this to the next level is when you know how your people want to be recognized. Employees are not all the same and neither are their preferences for recognition. Developing the trust and rapport to get to “know” your team is always going to get big returns on employee engagement.
Activity
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I don’t usually post such personal things on here but I’m so grateful and excited that I HAD to share this with you 🥹… We met at a cannabis…
I don’t usually post such personal things on here but I’m so grateful and excited that I HAD to share this with you 🥹… We met at a cannabis…
Liked by Annette Fernandez (She/Her/Ella)
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We don’t know what we don’t know. This is exciting research.
We don’t know what we don’t know. This is exciting research.
Shared by Annette Fernandez (She/Her/Ella)
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Hello NY AU retail license holders and operators! Please join High Exposure Agency on 7.24.24 for a lunch and learn. Click on the link below for…
Hello NY AU retail license holders and operators! Please join High Exposure Agency on 7.24.24 for a lunch and learn. Click on the link below for…
Shared by Annette Fernandez (She/Her/Ella)
Experience & Education
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La Casa Lola
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Licenses & Certifications
Volunteer Experience
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Parents Association Co-President
Dos Puentes Elementary School
- 6 months
Education
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Founder
Washington Heighs Women’s Walking Crew
- Present 3 years 11 months
Health
Started a women’s walking group to build bridges in an otherwise segregated neighborhood in NYC. Empowering woman to have courageous conversations and build long lasting relationships while walking together all over Uptown, NYC.
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Co-Founder
Uptown Cannabis Coalition
- Present 2 years 8 months
Civil Rights and Social Action
Languages
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English
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Spanish
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Recommendations received
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LinkedIn User
3 people have recommended Annette
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This is your sign to leverage your personal brand while being authentic and creative in the cannabis industry 🌟 I get it, it can be hard to put…
This is your sign to leverage your personal brand while being authentic and creative in the cannabis industry 🌟 I get it, it can be hard to put…
Liked by Annette Fernandez (She/Her/Ella)
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Thank you Stacey St.Louis for sharing this information. Also, see Drug Policy Alliance website for an easy way to submit your comments by the 7.22…
Thank you Stacey St.Louis for sharing this information. Also, see Drug Policy Alliance website for an easy way to submit your comments by the 7.22…
Shared by Annette Fernandez (She/Her/Ella)
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🚨 Reminder: the 60 day window to comment on federal rescheduling of Cannabis from schedule 1 to schedule 3 ends in a week and there are already over…
🚨 Reminder: the 60 day window to comment on federal rescheduling of Cannabis from schedule 1 to schedule 3 ends in a week and there are already over…
Liked by Annette Fernandez (She/Her/Ella)
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I visited 3 Black owned and/or managed establishments in my neighborhood today. 2 of which were #cannabis centered within 5 minutes of my home. They…
I visited 3 Black owned and/or managed establishments in my neighborhood today. 2 of which were #cannabis centered within 5 minutes of my home. They…
Liked by Annette Fernandez (She/Her/Ella)
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VOTE like your freedom depends on it.
VOTE like your freedom depends on it.
Liked by Annette Fernandez (She/Her/Ella)
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Hey business bosses! Think your sex life is nobody’s business? This very effective 1 min ad makes it clear what's at stake this #roevember. Vote for…
Hey business bosses! Think your sex life is nobody’s business? This very effective 1 min ad makes it clear what's at stake this #roevember. Vote for…
Liked by Annette Fernandez (She/Her/Ella)
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Join The 3rd Annual C🌲nn🌲bis Education Showcase August 24, 2024 at Medgar Evers College. This year we are focusing the events of the day on…
Join The 3rd Annual C🌲nn🌲bis Education Showcase August 24, 2024 at Medgar Evers College. This year we are focusing the events of the day on…
Liked by Annette Fernandez (She/Her/Ella)
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The updates to the PLMA guidelines should show everyone involved in the AU market supply chain that it is always a good time to submit documented…
The updates to the PLMA guidelines should show everyone involved in the AU market supply chain that it is always a good time to submit documented…
Shared by Annette Fernandez (She/Her/Ella)
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