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Articles by Anniedi
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Forget Balance: Why the Surgeon General is making the business case for work-life harmony
Forget Balance: Why the Surgeon General is making the business case for work-life harmony
By Anniedi Essien
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5 Ways to Give Yourself A Raise NOW: Lessons Learned From Winning a 10k in 10 Days Challenge
5 Ways to Give Yourself A Raise NOW: Lessons Learned From Winning a 10k in 10 Days Challenge
By Anniedi Essien
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Slay While You Play: If Nike's Plus Size Mannequin Could Talk
Slay While You Play: If Nike's Plus Size Mannequin Could Talk
By Anniedi Essien
Contributions
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You’re working on a new product launch. How can you get your team excited about it?
Leaders often forget that the first sale of a potential product is to your internal team. New product launches can create stress for team members who crave certainty, recognition or a sense of achievement to inspire action. A few ways to excite various leadership styles is to engage them around 1) a shared mission 2) your success metrics and 3) how you will celebrate milestones. By breaking down a big daunting task and gaining buy-in at every step along the way you will better align their individual and collective motivational drivers. Skip these and you may have a harder time moving through inertia due to status quo thinking and organizational resistance to change. This is why culture eats strategy for breakfast on a daily basis.
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How can you build a start-up that can weather any economic downturn?
As a growth strategist, I've been a trusted advisor to large global brands to guide their identification of new market opportunities. Far too often founders get complacent with the status quo and put all their eggs in one basket by choosing one industry, market, line of business or customer category. During an economic downturn, this type of short term thinking poses significant risk to the long term viability of the business. I recommend always carving out space for disruptive innovation by testing and experimenting with new ways to expand your footprint, rapidly validate new revenue streams and capture greater market share. This is key when operating through regulatory shifts, technological evolution and changing customer needs.
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How can you create a thought leadership program that adapts to changing market trends?
Most traditional niche advice encourages group think and siloed perspectives within a particular industry or sector. As a thought leader you get to shape entirely new market categories by creating your own lane. To create more forward looking solutions that stay ahead of market trends I often recommend looking outside of your industry. The insights you gain from cross-sector collaborative innovation and strategic partnerships can then be brought back into your world and cross-pollinated to drive future growth.
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What are the most effective ways to organize your notes for a presentation?
As a B2B sales strategist who advises consultants, industry experts and thought leaders on pitching corporations, I tell folks to keep it simple when preparing sales presentations: 1. Listen more and talk less 2. The pitch is not about you, it's about them 3. Choose stories over scripts Storytelling that centers the corporate client's needs rather than your services is the fastest way to position yourself as a memorable thought partner rather than a forgettable vendor. The key to pitching 5, 6, and 7 figure B2B contracts is to paint a compelling vision for the future and articulate a clear path to your client's victory. Ditch the stuffy sales scripts and visualize the journey so you can own your swagger in the boardroom and beyond!
Activity
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Last month, Aspen Ideas brought together a remarkable group of leaders for a solutions-focused summit. It also gave plenty of space for ideating and…
Last month, Aspen Ideas brought together a remarkable group of leaders for a solutions-focused summit. It also gave plenty of space for ideating and…
Liked by Anniedi Essien
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Honored to contribute to the Forbes conversation on making the business case for health equity. As EY's Chief Medical Officer and Center for Health…
Honored to contribute to the Forbes conversation on making the business case for health equity. As EY's Chief Medical Officer and Center for Health…
Liked by Anniedi Essien
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Can former professors become great corporate pitchers? You bet. Especially when they're a quick study, have a proven track record and use…
Can former professors become great corporate pitchers? You bet. Especially when they're a quick study, have a proven track record and use…
Shared by Anniedi Essien
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After overcoming burnout as a former corporate executive, I find that mid-day dance breaks are a great way to keep the workplace stress…
After overcoming burnout as a former corporate executive, I find that mid-day dance breaks are a great way to keep the workplace stress…
Shared by Anniedi Essien
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Apparently I missed celebrating Black Women's Equal Pay Day because I was busy teaching at Swagger School® but our superstars kept me on my…
Apparently I missed celebrating Black Women's Equal Pay Day because I was busy teaching at Swagger School® but our superstars kept me on my…
Shared by Anniedi Essien
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YES! My client just closed a new contract with a major hospital. 🥳 When we had our first meeting six months ago she’d recently had a baby and had…
YES! My client just closed a new contract with a major hospital. 🥳 When we had our first meeting six months ago she’d recently had a baby and had…
Posted by Anniedi Essien
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