Anthony Coppedge

Dallas-Fort Worth Metroplex Contact Info
5K followers 500+ connections

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About

I am Anthony Coppedge, a shepherd of enterprise-scale business agility who pilots…

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Experience & Education

  • IBM

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Licenses & Certifications

Publications

Projects

  • Digitization Sales Hub for IBM's Global Digital Sales Organization

    Responsible for the strategy and execution of integrating new ways of working between and amongst Digital Sales, Product ownership, Marketing, and Design so that the end-to-end customer journey is fully customer-centric. The Digitization Sales Hub program was launched in 2022 and has grown from three product projects to a total of nine projects within six months due to the measurable success to date.

    Anthony's role was to create a roadmap for launch, training, and integration of…

    Responsible for the strategy and execution of integrating new ways of working between and amongst Digital Sales, Product ownership, Marketing, and Design so that the end-to-end customer journey is fully customer-centric. The Digitization Sales Hub program was launched in 2022 and has grown from three product projects to a total of nine projects within six months due to the measurable success to date.

    Anthony's role was to create a roadmap for launch, training, and integration of systems, tools, and processes to shift away from traditional program management to fully Agile ways of working and Objectives and Key Results (OKRs) in order to create visible clarity with alignment in and across the DSH teams.

    Other creators
  • Sales Center Growth

    Sales Center Growth (SCG) develops capabilities, streamlines processes, and removes hurdles for all Digital Sales sellers so they can realize their full potential and enable IBM to be the catalyst that makes our clients, and the world, better.

  • IntelliMagic.com Pardot Engagement Studio Integration

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    Integrated Pardot (content marketing automation software subsidiary owned by Salesforce.com) into custom landing pages as part of the Engagement Studio customer journey mapping. The results of building out landing pages hyper-targeted to unique personas prompted clear calls-to-action with customized content and unique forms and form handlers that saw a 342% increase in page views with a 565% growth in form completions compared to the same time the previous year.

    Other creators
  • Fidelity Investments Private Cloud Program

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    Responsible for the program management and communications for creating a strategic roadmap for awareness, engagement, and adoption across nearly a dozen business units in order to accelerate the company's shift from virtual machines to the new Private Cloud.

    Working across all client-facing business units at Fidelity, this role proved to be challenging and successful by using data science to inform decisions from the metrics on low-value business-as-usual work in conjunction with data…

    Responsible for the program management and communications for creating a strategic roadmap for awareness, engagement, and adoption across nearly a dozen business units in order to accelerate the company's shift from virtual machines to the new Private Cloud.

    Working across all client-facing business units at Fidelity, this role proved to be challenging and successful by using data science to inform decisions from the metrics on low-value business-as-usual work in conjunction with data demonstrating multi-million dollar annual cost savings and exponential levels of market responsiveness through the new Private Cloud for application development.

    Other creators
  • Auxano.com Content Marketing Automation Integration

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    Introduced and implemented Pardot.com content marketing automation to Auxano's online presence in conjunction with coordinating a new website launch through a vendor. First ever marketing automation for the company, with roll-out also including integrating multiple websites and blogs through Pardot forms, landing pages, and segmented email marketing campaigns.

    Other creators
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  • FellowshipOne.com website revamp

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    Developed copy and site content for entirely re-vamped website, including SEO and social media integration. Produced or co-produced videos used throughout the website.

    Other creators
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Honors & Awards

  • 2016 Top 50 B2B Marketer

    Kapost.com

    After evaluating hundreds of B2B brands, Kapost.com ranked the 2016 Top 50 B2B marketers. The criteria were proven results of integrating strategies, creating full-funnel content, and demonstrating the value of quality over quantity. Anthony's and his small but mighty team at IntelliMagic was honored to be included in this award, now in its 5th year in 2016.

    See all of the Top 50 B2B Marketers here: https://kapost.com/2016-kapost-50

Organizations

  • Agile Marketing Alliance

    Volunteer Community Leader

    - Present
  • Agile Alliance

    Member

    - Present
  • WFX Conference

    Co-Founder; Former Advisory Board Member

    -
  • WF Magazine

    Former Technical Advisor

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    Published by The WFX Network, the most influential family of events and media products for the H.O.W. market.

  • CP Magazine

    Former Technical Advisor

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  • N.R.B.

    Former Committee Member

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    NRB is an international association of Christian communicators with more than 1,100 member organizations reaching millions of viewers, listeners, and readers.

  • AVIXA

    Former Adjunct Faculty

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    AVIXA is the trade association representing the professional audiovisual and information communications industries worldwide.

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