Ashley Banks

Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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Feeling the election anxiety? You're not alone. The upcoming presidential election, coupled with economic uncertainty, has consumers on edge, impacting their buying behaviors. 🚨 Prediction alert: This fall, expect a rise in "little luxuries" while big purchases will take a back seat until after the election. Marketers take note: Beyond offering fun, ease, and lower prices, highlight products in your catalog that allow for self-gifting and provide little escapes. These small indulgences will resonate deeply with consumers while anxiety is at a high. Thanks to Libby Rodney for this fun conversation on how to prepare for the upcoming Q4, and thanks to Direct Agents for making it happen. #electionanxiety #holidayshopping #ecommerce

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What does the current TV media buying landscape look like? I think Nielson's Alison Gensheimer nails it on the head - "TV isn’t going anywhere, it’s going everywhere." Today's TV media buying landscape is becoming more like programmatic media buying, and I think that's a good thing. For advertisers, its always has been about finding the right audience, and now more than ever programmatic TV is leading the way and paving a path for how the future of linear TV buying will be done. #MediaBuying #TV #MediaBuyers #programmaticmediabuying

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In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

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Came across this post by CMO Steve Hardy that addresses spray-and-pray vs. sales/marketing aligned pipeline discipline. There needs to be more of this thinking. It is the path to sanity and to sustainable value creation in GTM. A good read.

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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With election season upon us, political ad spending is set to hit a record $12 billion in the US alone, according to eMarketer. Out-of-home (OOH) advertising capabilities make it one of the most trusted media channels that blends seamlessly into daily life, offering a mix of mass reach. A study by The Harris Poll and our team at OAAA found that 73% of people like DOOH ads, more than other media like TV (50%) and social media (48%). Given these insights, advertisers can leverage DOOH to get creative with their campaigning, optimize targeting, and drive personalization to resonate with prospective voters and inspire action. #PoliticalAds #OOH #DOOH

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So This is Fascinating and I am very pleased. This week I posted that we needed responsibility to come back into programmatic. Because otherwise everyone blames others and we end up with a polluted ecosystem (fraud, bad content, MFA, hate etc). I have been talking about this in different ways for years. We need some level of walls to keep out the bad actors. We need some level of responsibility to maintain standards. Its clear that TTD and Jeff Green agree. This is at the nub of the push to the premium internet. With TTD taking some level of responsibility for what happens on their platform. Its also worth saying that the easy option is to do nothing. Many platforms make millions out of poor content in the short term. We need more action like this for the long term. For thats the point. This is not altruistic but acting to secure the long term viability of the channel.

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eKjAtWwP #ContextualAI #CTVAdvertising #InnovationInMarketing

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Discover the latest in media dynamics with Nielsen’s 2023 report on Puerto Rico's media investment landscape! Delve into intriguing comparative analyses, unveil the market's response to major events, and gain invaluable insights into top categories, channels, and standout advertisers. Download the full report now to optimize your marketing strategies and rethink your course for this year 📊: https://lnkd.in/eC8DCKeF (https://lnkd.in/eC8DCKeF) #Nielsen #PuertoRico #MediaLandscape #Advertising

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Great article from AdExchanger about Shoppable TV and T-Commerce. The good news is that it's getting more sophisticated every day. #AI Kudos to the publishers, content owners and brands taking the leap 👊 Brittany Bahlert this one is for you!

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The ANA Masters of B2B Marketing is over and yesterday was a big day filled with content and insights. You can listen to the highlight topics below. Message me if you want to know more. #ANAB2B #B2B

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With more businesses branching into FAST experiences, it's clear that this trend is only growing. One of the key outcomes of this is the TV-like experience being offered as part of a device service. This channel is accessible to all customers who purchased Roku’s low barrier-to-entry devices. The advantages of cable advertising are now in the domain of tech. #FASTTV #Innovation #AdTech

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eZadMN24 #ContextualAI #CTVAdvertising #InnovationInMarketing

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