About
Articles by Aurelie
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Location isn’t everything: How brands are succeeding – and failing – with location-based native ads
Location isn’t everything: How brands are succeeding – and failing – with location-based native ads
By Aurelie Guerrieri
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India - 3 Strategies to Win in a $5 Trillion Market
India - 3 Strategies to Win in a $5 Trillion Market
By Aurelie Guerrieri
Activity
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This week! Join DataDome for a #webinar discussing the latest trends in account fraud, including the evolving tactics used by threat actors and…
This week! Join DataDome for a #webinar discussing the latest trends in account fraud, including the evolving tactics used by threat actors and…
Shared by Aurelie Guerrieri
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Happy to share my latest DataDome blog post about the state of the bot ecosystem in 2024: https://lnkd.in/ef39iMWP
Happy to share my latest DataDome blog post about the state of the bot ecosystem in 2024: https://lnkd.in/ef39iMWP
Liked by Aurelie Guerrieri
Experience & Education
Licenses & Certifications
Volunteer Experience
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Mentor
SHE-CAN
- Present 5 years
Economic Empowerment
Provide young women from post-conflict countries access to higher education.
www.she-can.org -
Global Entrepreneur in Residence
Founder Institute
- Present 5 years
Science and Technology
I teach growth to cohorts of pre-seed start-up entrepreneurs.
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President
mBolden
- 5 years
Civil Rights and Social Action
Global non-profit networking and trade group for women in the digital space.
As elected President, worked with Board of Directors, Board of Advisors and Executive Committees to reshape strategy, rethink resource allocation and deepen the bench in order to maximize impact for our constituents. Grew the organization to 12,000 members and 13 chapters worldwide. Launched a 100s-deep executive network and partnered with most major tech conferences…Global non-profit networking and trade group for women in the digital space.
As elected President, worked with Board of Directors, Board of Advisors and Executive Committees to reshape strategy, rethink resource allocation and deepen the bench in order to maximize impact for our constituents. Grew the organization to 12,000 members and 13 chapters worldwide. Launched a 100s-deep executive network and partnered with most major tech conferences.
https://www.forbes.com/sites/leoking/2016/04/30/women-in-tech-5-top-tips-lola-princeton/#744e63d61ad0
https://soundcloud.com/womeninwireless/madwomen-podcast-aurelie-guerrieri-ep02s01
https://www.forbes.com/sites/leoking/2016/04/25/women-in-tech-in-wireless/#6fe09db65687
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Volunteer Advisor
Pacific Community Ventures
- Present 7 years
Poverty Alleviation
Advisor to start-ups outside of the major fundraising areas and industries.
Publications
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The Mobile Native's Guide to Marketing
App Annie
Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native.
Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.
This book offers a 360° vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes…Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native.
Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.
This book offers a 360° vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps. -
Le Marketing Mobile
Dunod
Le mobile est une révolution, le marqueur d’une nouvelle ère. Cet ouvrage offre une vision à 360° du marketing mobile, illustrée d’exemples concrets, de témoignages et de cas pratiques.
Il permet d'en comprendre les enjeux puis propose une méthodologie pour maîtriser ses marchés, distribuer ses contenus et monétiser son trafic. -
Native Advertising, Brought to You by Chatbots
Mobile Advertising Watch
Chatbots offer the ultimate mobile native advertising capabilities, enabling one-to-one marketing. This huge leap will change the role of apps - for savvy marketers.
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In-App Ads Improve LTV for Both Publishers and Brands
Mobile Advertising Watch
Native in-app ads that blend with organic experiences and offer something in return for a user’s attention demonstrably improve engagement and LTV for both publishers and brands.
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Ads And App Monetization – Three Things You’re Still Doing Wrong!
Adotas
Here are 3 monetization pitfalls for publishers to avoid, and ideas on how to turn them around if you may have already fallen.
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Mobile Ads in 2016: Big Data Meets the Big Idea
The Drum
It takes good quality data to get good results.
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Location Isn’t Everything: How brands are Succeeding – and Failing – With Location-Based Native Ads
The Drum
How brands are succeeding-and failing-with location-based native ads
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How Brands Will Unlock the True Potential of Next Level Native Advertising
The Drum
Native advertising is the next evolution of mobile marketing.
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Cheetah’s Global Strategy Pays Off: Helping Mobile-First Businesses Go Global Before Their Competitors
VentureBeat
Aurelie Guerrieri, VP of Global Marketing Solutions, explains what differentiates the company.
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5 Ways Location-Based Services Are Transforming The Retail Industry
Retail TouchPoints
Retailers are grasping the advantages of location-based services more quickly than expected and are ready to climb on board.
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Why Audience Expansion is More Important Than Mobile Retargeting
iMedia Connection
Retargeting has become the new darling of marketers, whether via desktop or in the mobile environment.
Honors & Awards
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Mobile Women to Watch 2016
Mobile Marketer
Mobile Marketer announced Mobile Women to Watch 2016, the seventh annual list honoring the best and brightest executives with the potential to shape mobile-influenced marketing and retail.Mobile Women to Watch is widely considered the most prestigious award for (female) executives in the mobile marketing industry.
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