Los Angeles, California, United States
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Articles by Bao
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How to Use Neuroscience to Humanize the Connection to Your Product and Brand
How to Use Neuroscience to Humanize the Connection to Your Product and Brand
By Bao Truong, Ph.D.
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6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
By Bao Truong, Ph.D.
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5 Ways You Can Use Neuroscience to Build a Landing Page that Converts
5 Ways You Can Use Neuroscience to Build a Landing Page that Converts
By Bao Truong, Ph.D.
Activity
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"Bask in Discover LA's new guide to our ‘sun'-derful Beach Cities" on NBC Los Angeles gives locals and visitors a lot to plan for this summer, take…
"Bask in Discover LA's new guide to our ‘sun'-derful Beach Cities" on NBC Los Angeles gives locals and visitors a lot to plan for this summer, take…
Liked by Bao Truong, Ph.D.
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These are uncomfortably exciting times at Netflix. But it is this very mentality, the way culture is weaved into the very fabric of who we are as a…
These are uncomfortably exciting times at Netflix. But it is this very mentality, the way culture is weaved into the very fabric of who we are as a…
Liked by Bao Truong, Ph.D.
Experience & Education
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Los Angeles Tourism & Convention Board
View Bao’s full experience
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Licenses & Certifications
Publications
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The Role of Attention in Eye Gaze Cuing Accuracy
University of California, Irvine
How accurately can humans infer the direction of another person’s gaze? To study this
question, I presented viewers with images of faces that gazed at locations marked by grey
spheres. Viewers had to respond as soon they could detect that one of the spheres turned
black. This marked the appearance of the target. Viewers responded significantly faster
when the face gazed at the target (congruent gaze) versus when the face gazed in the
opposite direction of the target (incongruent…How accurately can humans infer the direction of another person’s gaze? To study this
question, I presented viewers with images of faces that gazed at locations marked by grey
spheres. Viewers had to respond as soon they could detect that one of the spheres turned
black. This marked the appearance of the target. Viewers responded significantly faster
when the face gazed at the target (congruent gaze) versus when the face gazed in the
opposite direction of the target (incongruent gaze). The design of this study was based on
a target-detection paradigm. Unlike target-detection paradigms from previous eye gaze
research, I presented the target and locations in stereo and varied their position in
direction and depth. The face stimuli varied in: (1) stereo-cuing (stereoscopic vs. nonstereoscopic)
and (2) gaze direction (congruent vs. incongruent). I also varied facial
attributes by: (1) rotating the face, (2) occluding either one of the eyes, (3) removing all
of the facial features except for the eyes, and (4) reversing the contrast values of the
colors in the face. Under certain conditions, viewers responded significantly faster when
the target appeared on the left side of the display versus when the target appeared on the
right side. This pattern implicated that subjects displayed a left visual field bias (LVF), a
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phenomenon commonly associated with face processing. The LVF bias only occurred
when: (1) the face had stereo cues, (2) the face was viewed frontally, (3) the face had
both eyes exposed, and (4) the face remained gazed at the viewer before and after the
target appeared. According to EEG studies, the facial attributes present during these
effects were also attributes in that elicited the N170 response, a scalp recorded event
related potential produced by the synchronous activation of the fusiform gyrus, superior
temporal sulcus and occipital regions. Findings suggest that viewers infer gaze direction
to locations in 3D by calculating a 3D vector from each
Languages
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Vietnamese
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English
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More activity by Bao
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Back to school weekend.. 2️⃣ more weekends and 🥇 st year is a wrap ⌛ NYU Stern School of Business NYU Stern Executive MBA Program ... How do…
Back to school weekend.. 2️⃣ more weekends and 🥇 st year is a wrap ⌛ NYU Stern School of Business NYU Stern Executive MBA Program ... How do…
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Visit Huntington Beach partnered with Visit California to host Kelcie Miller-Anderson, an accessible travel influencer from Canada. She explored the…
Visit Huntington Beach partnered with Visit California to host Kelcie Miller-Anderson, an accessible travel influencer from Canada. She explored the…
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Amazing turnout at #evolveDrupal Montreal! Looking forward to a packed day of sharing and learning.
Amazing turnout at #evolveDrupal Montreal! Looking forward to a packed day of sharing and learning.
Liked by Bao Truong, Ph.D.
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Grateful to be part of a firm that supports the AAPI community and excited to be even the tiniest help in planning this year's APCF fundraising gala.
Grateful to be part of a firm that supports the AAPI community and excited to be even the tiniest help in planning this year's APCF fundraising gala.
Liked by Bao Truong, Ph.D.
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