Ben Dietz

What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Read the full article here: https://lnkd.in/gTy3wwum Brendan Light shares how virtual simulations allow shopper marketers to continuously present the optimal shopping experience and drive purchasing decisions in Retail Today’s Executive Roundtable.   Interested in learning more about Ipsos’ Virtual Experience capabilities? Let’s connect!   #IpsosVirtualExperience #ShopperInsights #Ipsos #Retail #Loyalty

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Conscious shoppers are changing the balance of essential and discretionary purchases in the consumer basket; with profound impact on volume sales; and a new opportunity to drive category growth; from Circana's latest research study on Volume Growth. Essential items have split into a new category of items that consumers buy less, use less, stock up less, or find alternatives (not always Private Labels) - these items are still essential but the opportunity to re-engage shoppers is a huge opportunity to drive growth. https://lnkd.in/ejPMgExp

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Incredible Callout here by Jordon White. Retailers remember the 2008 crisis....how their private label CPG products must to align deeper with shopper's needs than just a cost-effective alternative to traditional brands. Integrating functional health benefits, better pack sizes, outside-the-norm flavor options....all are on the table. Pre-release research and in-depth testing to better align with consumer demand drives more successful launches. Fuel Cycle helps CPG brands everyday setup these Research Communities to test full innovation roadmaps against all the domestic or global shopper profiles they find in the aisles of their stores everyday.

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☎️Calling all CPG friends☎️ Preparing for a line review can be scary 🫣 Or it can feel tedious and uninspired 😩 That’s why we’re hosting our upcoming webinar: How to Build a Compelling Line Review on May 1st at 1pm CT There will be a focus on durables categories, however, the principles and use cases for panel data will be relevant to any brand or category looking to defend or grow shelf space 💪 Come check it out if you’re curious about Numerator or have an upcoming line review to prep for 🫶 #cpg #linereviews #buyermeetings https://lnkd.in/gPwGJMGJ

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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As consumers continue to tighten their spending belts, the CPG industry is witnessing a shift towards seeking more deals. Leading CPGs had aimed to boost brand building in Q1, but the focus will now likely shift to trade spending with retailers for new promotions. Understanding competitors' MAP policies, pricing tactics, and margins is crucial in the current consumer-centric market landscape. Stay informed and competitive. #CPG #CompetitiveIntelligence https://lnkd.in/geJfhSCq

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Liz Buchanan <> The CPG View On this week's podcast, "Pioneering the Future of CPG Data," on The CPG View featuring Liz Buchanan, President, North America at NielsenIQ. Liz covers the following key points: 🎯 Leadership and Market Evolution: Liz emphasizes her transition to leading Nielsen IQ's North American business and the dynamic changes in the market, highlighting her extensive experience and the company's adaptive strategies. 🎯 Data Activation and Value: A major focus is on making data "activation ready" by ensuring it is comprehensive, granular, and useful for driving business outcomes, particularly in retail environments. 🎯 Customer-Centric Approach: Liz shares the importance of understanding and addressing customer needs through modern data access methods, personalized insights, and maintaining high standards of data stewardship and privacy. Tune in to gain insights on new data strategies, AI tools, and market trends shaping the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eEqXpSB6 #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

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Nostalgia is just one way shoppers are growing the joy economy. As consumer behaviors shift, it’s critical to provide products and services that reflect the emotional needs of today’s shoppers. Learn more in Circana's report, The Great Escape: Exploring the Rise of the Joy Economy.

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Elevate your retail strategy with Customer Journey Mapping (CJM)! As the retail landscape becomes more competitive, understanding every step of the customer's journey is crucial. CJM not only identifies friction points across physical and online channels but also highlights the critical "moments-that-matter" in the shopping process. This approach allows for a deep dive into customer expectations, enabling retailers to deliver a personalized and seamless experience. By continuously managing and adapting to customer feedback, retailers can enhance satisfaction and drive loyalty. Learn more below: https://lnkd.in/dGatNJe9 #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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The newest Growth Insights podcast from Circana explores consumer escapism trends and how manufacturers and retailers can provide positive experiences through nostalgia, inspiration, and self-care. Listen here: https://bit.ly/3xQdgBd

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Consumers appreciate sustainable products, yet price, innovation, and trends often take priority over eco-friendly desires. How can retailers stay true to their initiatives when the desire for the consumer is there, but not front and center? Check out some recommendations from Circana below!

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Fascinating insights in this new blog from Circana! Some highlights: 💡People are shopping and eating differently — for reasons that don’t uniformly apply. You need to show up for different consumers in different ways. 💡Affordability and convenience matter more than ever. Price and promotions may drive traffic, but relevance wins loyalty. 💡The fight for future market share starts now. Staying relevant 365 days a year means taking a full 360-degree view of consumers, demographically and beyond.

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Several CPG brands have declared war on Big Soda 🥤 And the main battle isn’t even taste. It’s branding. With seltzer sales going flat amongst Gen Z, the latest trend in the beverage industry is here: Healthy sodas 🥥🍇🍓🥭🥝 Where seltzers failed, brands like Poppi “popped” off. This new generation of sodas boasts eye-catching packaging, setting it apart from the giants like Coca-Cola and Pepsi. Big Soda’s appearance is so recognizable and established at this point it would need a total rebrand to stand out in a healthy soda market. Which they would never do. 🤷‍♂️ Aesthetics are essential and Gen Z is all about it. They love Poppi’s bold design, packaging, AND marketing moves. Last month, Poppi ranked as the 11th fastest-growing beverage brand in dollar sales. Just check out the image below and tell me it doesn’t “pop” out at you! 💥 Looks like Big Soda has some big competition. Product design matters. PickFu polls have shown time and time again that consumers get behind the more aesthetically pleasing images. The soda wars are proof of this. What do you think? Can healthy soda brands like Poppi keep a hold on the market? #HealthySoda #CPGMarketing #BrandDesign #BrandAwareness

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🔻 eCommerce Sales in decline?? 🔻 Shoppers piling back in-store?? 🔻 Digital influence over-rated?? Wherever you sit on the glass half-empty or full argument, it’s hard to argue with reality. eCommerce leaders continue to have to justify their team resources and investment in the face of leadership nerves. And looking at the facts from RetailX’s excellent UK360 report, it’s not entirely surprising: ❌ Two years of decline in UK eCommerce revenue in 2022 (-3.5%) and 2023 (-3.2%) Source: Statista ❌ Decline in the average spend of eShoppers in categories such as Electronics and Fashion to pre-Covid levels Source: Statista ❌ Decline in online’s share of UK multichannel spend to lower than pre-Covid levels Source : Statista Digital Marketing Insights So one year on from Profitero’s #Digitally_Influenced_Shopper report, the outputs are more significant than last year. Winning in-store and winning online cannot be separated – they are inter-dependent. And investment of your resources need to reflect this fact. 📈 7 in 10 shoppers say their purchase decisions (in-store and online) are influenced digitally – that’s by your excellent Product content, retail media and winning search execution 📈 5 in 10 shoppers are researching online before making a store visit and 3 in 10 shoppers are checking a retailer app when standing in front of your fixture in-store 📈 Reviews and Product content are the #2 and #3 most researched items – validating shoppers decisions. So if you’re winning on the Digital Shelf, let’s be a bit more Glass Half-Full. And if you need any support to get there, Profitero’s industry leading insights can help you get there. Finally, if you haven’t yet learnt about the Digitally Influenced Shopper, please visit our website or get in touch with me directly. I’m honoured to be having  lots of these conversations with our clients to drive their ongoing Digital growth #glass_half_full #digitalshelf #ecommerce

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Increasingly our clients are telling us that retailers are putting more of the merchandising / planogram / pricing strategies on them to impact category sales. If you are feeling this same urgency with your retail partners, let us know. Our Shopper Insights solutions can help you level up your category insight. #ShopperInsights #ShopperMarketing #CatMan #CategoryManagement

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Whether you're Team Hot or Team Iced, coffee consumption is a $36B business for global foodservice. Circana insights will help you navigate local nuances by country to hone your strategies and capture your share of this growing behavior. #coffee #foodservice

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