Brad Yuan

Songtrust, a Billboard Magazine Top 10 Music Start-Up, provides a technology platform for the collection of music publishing royalties globally. In my role, I have the responsibility for the performance of the rights management operations team (copyright, administration, licensing, data, royalties). I focus on building processes around technology solutions that forward the company's mission toward greater precision and efficiency.

• Strategic advisor to various client companies on lean product practices, minimum viable product (MVP) features, validated learning through accelerated feedback loops and rigorous focus group testing
• Clients in music tech, social and video app development, robotics process automation (RPA), and STEM

• Negotiated complex stakeholder interests to define product roadmap strategy and deliver against aggressive initial launch schedules
• Oversaw product backlog and bi-weekly sprints in Jira management tool; documented for executive, commercial and investor reporting Secured company’s first network operator contract ($7.9M), negotiating commercial product commitments, service level guarantees (SLAs), customer support operation and joint marketing
• Restructured and reallocated resources… Show more

• Negotiated complex stakeholder interests to define product roadmap strategy and deliver against aggressive initial launch schedules
• Oversaw product backlog and bi-weekly sprints in Jira management tool; documented for executive, commercial and investor reporting Secured company’s first network operator contract ($7.9M), negotiating commercial product commitments, service level guarantees (SLAs), customer support operation and joint marketing
• Restructured and reallocated resources to operationalize organization, recruited teams to design UX, develop iOS and Android apps, and build-out infrastructure in Amazon Web Services (AWS); transitioning CTO role to new hire
• Supervised ambitious commercial launch timetable by brokering alignment of API integration with telco partner, setting mutual delivery agreements between teams, actively tracking progress and rapidly identifying and resolving problems
• Institutionalized measurement-centric culture, drove internal alignment on KPIs; developed dashboard to frame staff performance
• Spearheaded retooling of application stack to support singular data strategy and supporting analytics, CRM, marketing, performance media buying and data warehousing using mParticle, Kochava, Appboy, and RedShift
• Accelerated user growth through cost per install (CPI) and lifetime value (LTV) campaigns on Facebook, Google Display Network and local programmatic media resulting in over 1M downloads in 6 months
• Improved funnel performance >260% by rebuilding user onboarding process; increased retention by deploying event-triggered remarketing via push notification, in-app messaging and email Show less

• Streamlined operations between executive and engineering staff consisting of 60 developers in 3 locations by translating strategy into actionable development, adopting scrum (Jira/Confluence) to manage resource allocation, workload, prioritization and transparency
• Won technical certification with commercial prospects and licensors by developing external service documentation, scaling infrastructure capacity, meeting system performance targets, and negotiating specifications for systems… Show more

• Streamlined operations between executive and engineering staff consisting of 60 developers in 3 locations by translating strategy into actionable development, adopting scrum (Jira/Confluence) to manage resource allocation, workload, prioritization and transparency
• Won technical certification with commercial prospects and licensors by developing external service documentation, scaling infrastructure capacity, meeting system performance targets, and negotiating specifications for systems integration into partner CRM systems
• Secured licensing contracts with major record labels to launch commercially in 3 territories by developing market research, competitive analysis and negotiating buy/sell pricing strategy Show less

• Accelerated digital business growth in video syndication, mobile production development and second screen applications by creating strategic technology and engineering partnerships
• Orchestrated enterprise-wide performance management program for vendor governance including metrics definition and collection, benchmarking, risk assessment, and reporting to codify standards, streamline processes, expand visibility, and consolidate spend
• Led consolidation of fragmented vendor strategy… Show more

• Accelerated digital business growth in video syndication, mobile production development and second screen applications by creating strategic technology and engineering partnerships
• Orchestrated enterprise-wide performance management program for vendor governance including metrics definition and collection, benchmarking, risk assessment, and reporting to codify standards, streamline processes, expand visibility, and consolidate spend
• Led consolidation of fragmented vendor strategy and developed 6 multi-million dollar relationships to deliver spend efficiencies
• Negotiated 6 major contracts worth over $110M; owned deal maintenance and compliance following execution
• Managed and governed all key strategic digital vendor relationships (>25) for enterprise’s four operating units Show less

• Elevated to lead agency’s technology development and delivery for G2, Grey’s activation marketing division, managing a team of 15 FTEs and a budget of $2.1M; third promotion in 3 years
• Enhanced agency’s digital capabilities and developed a talent pipeline by identifying and tracking key technology marketing trends and connecting needs to short and long term recruitment strategies
• Partnered with account and creative leadership to align marketing strategies, increasing execution… Show more

• Elevated to lead agency’s technology development and delivery for G2, Grey’s activation marketing division, managing a team of 15 FTEs and a budget of $2.1M; third promotion in 3 years
• Enhanced agency’s digital capabilities and developed a talent pipeline by identifying and tracking key technology marketing trends and connecting needs to short and long term recruitment strategies
• Partnered with account and creative leadership to align marketing strategies, increasing execution efficiency and enhancing client satisfaction
• Refined business process model and trained senior management on project delivery methodology, collaborating with executive leadership to adopt new techniques to scope, price, and manage projects
• Collaborated with President, COO, and CFO to vet business opportunities, set growth strategies, evaluate acquisition candidates, and improve operations management
• Ingrained into P&Gs industry leading CPG marketing organization; recognized and awarded as one of their key suppliers Show less

• Hands-on developer, building high-performance e-commerce websites for Barnes & Noble, Chrysler, Zagat, and Sting (musician)
• Led UX development, responsible for a team of 8 FTEs and additional contractors
• Selected to join a small team relocating to London to open the company’s first international office

Business consultant to multinational corporations on international economic trends. Extensive travel in the field visiting to over 50 countries

◘ Conducted independent research in 50+ countries worldwide
◘ Analyzed foreign economic trends and collected survey data, client feedback and published information
◘ Performed quantitative analysis on primary market research data and US Bureau of Labor Statistics to develop sophisticated models of differential cost-of-living between… Show more

Business consultant to multinational corporations on international economic trends. Extensive travel in the field visiting to over 50 countries

◘ Conducted independent research in 50+ countries worldwide
◘ Analyzed foreign economic trends and collected survey data, client feedback and published information
◘ Performed quantitative analysis on primary market research data and US Bureau of Labor Statistics to develop sophisticated models of differential cost-of-living between locations Show less