Articles by Brandon
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My New Role and the Role of Behavior-Centered Design in Climate Change
My New Role and the Role of Behavior-Centered Design in Climate Change
By Brandon Schauer
Activity
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The Miyawaki method won’t save the planet but does have a lot of benefits for the local environment, ecology and perhaps most importantly the local…
The Miyawaki method won’t save the planet but does have a lot of benefits for the local environment, ecology and perhaps most importantly the local…
Liked by Brandon Schauer
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As a lifelong weather geek, I have been looking forward to Twisters with great anticipation. The original Twister movie was one of the first DVDs my…
As a lifelong weather geek, I have been looking forward to Twisters with great anticipation. The original Twister movie was one of the first DVDs my…
Liked by Brandon Schauer
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Inspired by the work of the Coastal 500 to fuel mayoral action from around the world’s most biodiverse and vulnerable coasts. From mayors in the…
Inspired by the work of the Coastal 500 to fuel mayoral action from around the world’s most biodiverse and vulnerable coasts. From mayors in the…
Liked by Brandon Schauer
Volunteer Experience
Publications
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Adaptive Path's Guide to Experience Mapping
Adaptive Path
MAPPING COMPLEXITY
Increasingly, customers choose products and services based on the quality of the experiences they have with them. To prevent those experiences from breaking down, and to help organizations navigate cross-channel complexity, you need a map.
WHAT IS AN EXPERIENCE MAP?
Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the…MAPPING COMPLEXITY
Increasingly, customers choose products and services based on the quality of the experiences they have with them. To prevent those experiences from breaking down, and to help organizations navigate cross-channel complexity, you need a map.
WHAT IS AN EXPERIENCE MAP?
Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences.Other authors -
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Untangling brand and customer experience in 10 minutes or less
Adaptive Path
"To untangle the poorly understood relationships between brand and customer experience, I talked and diagrammed with Josh Levine of Great Monday. Does the brand define the customer experience? Or is the customer experience the brand?" -Brandon Schauer
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Subject to Change: Creating Great Products and Services for an Uncertain World
O'Reilly
See publicationTo achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish.
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How do we overcome resistance to change, short-term thinking, and fear of backlash? First, we need to embrace disruption. That means naming the…
How do we overcome resistance to change, short-term thinking, and fear of backlash? First, we need to embrace disruption. That means naming the…
Liked by Brandon Schauer
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The Design Research Society (DRS) conference in Boston in late June was pleasantly overwhelming—dozens of conversation sessions, workshops, and…
The Design Research Society (DRS) conference in Boston in late June was pleasantly overwhelming—dozens of conversation sessions, workshops, and…
Liked by Brandon Schauer
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