Brian Ahearn, CPCU, CTM, CPT, CMCT

Dale Carnegie rightly said, "About 15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering." Much of that human engineering comes down to your ability to ethically influence people.

Follow the life journey of John Andrews - an ordinary person who became an extraordinary influencer - as he learns how to influence people from mentors, coaches, clients, and colleagues.

As you read The Influencer: Secrets to… Show more

Dale Carnegie rightly said, "About 15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering." Much of that human engineering comes down to your ability to ethically influence people.

Follow the life journey of John Andrews - an ordinary person who became an extraordinary influencer - as he learns how to influence people from mentors, coaches, clients, and colleagues.

As you read The Influencer: Secrets to Success and Happiness you will learn 7 secrets that will propel you from ordinary to extraordinary when it comes to your ability to influence people. What you learn will raise your emotional IQ and help make you a better salesperson, coach, and leader. Show less

With so many books to read and so little time to read, why do you want to pick up Persuasive Selling for Relationship Driven Insurance Agents? Simple, because you want to help your insurance clients and boost your sales at the same time.

"Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It's a gem." - Robert B. Cialdini, Ph.D., author of Influence Science and Practice

But don't be… Show more

With so many books to read and so little time to read, why do you want to pick up Persuasive Selling for Relationship Driven Insurance Agents? Simple, because you want to help your insurance clients and boost your sales at the same time.

"Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It's a gem." - Robert B. Cialdini, Ph.D., author of Influence Science and Practice

But don't be mistaken, this book is for more than just insurance agents. Anyone, agency or company, in the industry will benefit from reading Persuasive Selling for Relationship Driven Insurance Agents. Why? Because we all have to sell ourselves and our ideas. Even if you're not in insurance you'll benefit from understanding the sales process and how to ethically persuade at every step. Show less

Would understanding how people typically think and behave beforeyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn's new book, Influence PEOPLE, explores the science behind the influence process--what drives people to take the actions you want them to take, without manipulation or trickery.

Throughout the book you'll learn how to influence PEOPLE, in the workplace, at home, and in social interactions. This book isn't… Show more

Would understanding how people typically think and behave beforeyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn's new book, Influence PEOPLE, explores the science behind the influence process--what drives people to take the actions you want them to take, without manipulation or trickery.

Throughout the book you'll learn how to influence PEOPLE, in the workplace, at home, and in social interactions. This book isn't about changing people's minds or simply convincing them what you want them to do is right. It's much more than that; it's about changing people's behavior. Positive thoughts, and even agreement from others, only go so far--and seldom lead to a change in behavior. This book will help you bridge the gap between good intentions and actions.

With more than 30 years of business experience and 15 years studying the influence process, Brian Ahearn shares with you the good, the bad and the ugly when it comes to moving people to action. Show less

In this book Anthony McLean cites a story I shared with him on the practical application of using sticky notes in business to generate a better result.

A story I shared with Dr. Cialdini about overcoming customer service difficulties is referenced in this book.

Author and sales trainer Jeffrey Gitomer's Caffeine Jolt goes to approximately 300,000 readers weekly. Jeffrey featured an article I wrote on how you can use the psychology of persuasion in conjunction with yellow sticky notes to get a significantly better response rate.

I wrote a short chapter in this book which outlined a specific way my company effectively and ethically used a principle of influence to change customer's behaviors in ways that positively impacted the bottom line.