Cammie Dunaway

Thank you for having me on The Marketing Girly, Natalie Peters! I had a great time sharing my story from PR agency life to VP of Brand Marketing at CorePower Yoga, talking about the power of community experiences, some of my favorite brand love moments and partnerships, and more. You can check out the episode here: https://lnkd.in/gDkzednx

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As we discussed last week, Gen Z’s massive spending power is reshaping brand strategies across every consumer industry. Here’s how some brands are responding: * Caribou Coffee is creating a dating show on TikTok. * Bojangles is launching Instagram-famous menu items like Bo-Berry cookies. * Chicken Salad Chick is tapping local influencers for improved imagery and virality. While these are good first steps, the companies that will truly win the Gen Z market will be those that rethink their entire customer experience, with a focus on digital engagement. Gen Z is the first generation to grow up with smartphones. Viral mobile apps like Duolingo, Clash of Clans, and Strava show that gamified experiences and a sense of community are key to retention. Restaurants of the future will need to offer digital experiences that are both fun and community-driven, blending online and in-store interactions into a cohesive, engaging journey. Gamification is crucial, but so is integrating all customer touchpoints. Whether it’s ordering online, dining on-premise, engaging on social media, or participating in branded events, the experience needs to be seamless and consistently engaging. For Gen Z, great food isn’t enough; the overall customer experience must be meaningful and memorable. At Hang, we allow brands to also offer rewards for non-purchase actions, such as engaging on social media, completing branded challenges, playing minigames, or referring friends. Brands can even offer gated specialty products or experiences to the most loyal customers to create a sense of exclusivity and “VIP treatment” for their superfans. We provide the tools for any brand to undergo a true digital transformation and redefine their engagement with customers across every touchpoint. If you’re a restaurant looking to adapt your digital strategy for the modern consumer, I’d love to tell you more– DM me!

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Check out our latest insights in QSR!

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If every company in the mid-2010s was a “data-first organization” and every company in the mid-2000s was going through a “digital transformation,” the mid-2020s will be a consolidated “AI transformation” to become “AI-first.” That said, this is a very straightforward article on the practical application of AI in a very “not AI” industry.

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With third party cookie deprecation coming soon, I've been working with several of my fractional CMO clients to get the teams, systems and data ready for the change. I've outlined some of the things we've been working on in the article below. If you've already addressed these, great! If not, you should definitely take a look. These are things you should be considering. https://lnkd.in/g-HuERfM

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Scaling AB testing within large orgs is THE big challenge and opportunity right now in our experimentation industry Join Marc Miller, Aastha Trivedi and myself tomorrow for a discussion on this topic. I'll be leading the convo (I think) and mainly asking the question: "how might we 2X velocity and impact with the same headcount?" considering the context of: 1. tools and data 2. culture and strategy 3. people and skills 4. process and governance

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Generating content for a brand doesn't have to be painstaking. Restoration Healthcare in Irvine is taking a new approach to treating patients with complex conditions, and needed to clearly communicate what patients can expect. We sat down and walked through the questions their patients and prospective patients asked them. From that time, we were able to film over thirty videos in two days. Those videos combined with photos taken during that same time provided a year's worth of content and have been recycled as blog posts, social media posts, email campaigns, and website content. Our team will help you create a year's worth of content in two days. Contact Whole Brand Agency Today! #healthcare #marketing #content

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Jamie King, co-founder of Camp + King, introduces proactive disagreement, revolutionizing #collaboration in agencies. This #innovative approach fosters creativity by skillfully pitting differing viewpoints, ensuring all perspectives are valued. Inspired by Steve Jobs' rock tumbler analogy, King highlights how constructive debate refines #ideas and individuals, propelling teams towards excellence. Embracing proactive disagreement can inspire bold creativity and elevate organizations to new heights of success. #Innovation #Collaboration #Creativity #Leadership https://lnkd.in/ecj-FBVZ https://lnkd.in/eNxJAe2b

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Read the article , well put Delshad Irani 👏 I feel it’s time marketing should be considered as a revenue vertical rather than an expense/investment vertical . Would love to know others opinions or thoughts on this.

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Learn more about what we're doing here at Performance Kitchen | Food Is Medicine®

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Honored to have been on a panel discussing the Top 5 Innovations Coming to Ad Tech at Pattern®'s Acceleration Summit at Salt Lake City, together with Destaney Wishon (BTR Media), Sreenath Reddy (Intentwise) and Bret Bardsley (Pattern). Top takeaways: 🔶 AMC - Set up an AMC account to understand and react to path to purchase data 🔶 Amazon's COSMO AI platform is transforming search from "text based" to "intent based" 🔶 Brands Integrating AI more deeply into their growth strategies 🔶 Use AI more proactively for creative 🔶 Performance marketing with SB video ads using single purpose ads Great conversations, awesome people! Want to learn more about Pattern and the Acceleration Summit? Click here: https://lnkd.in/gQqpyjg8 Acceleration Summit #amazonadvertising #amazonppc #amazonads #amazon #amazonseller #amazonfba #ppcninja #amazonfbaseller #amazonjapan #amazonagency  #amazonconsulting  #amazonfba #amazonseller #amazonfbaseller #amazonjapan #amazonindia

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Curious about how to navigate the ever-changing influencer landscape? Join me tomorrow at Morning Brew's NYC event, "Perfecting Your Influencer IQ" where I'll be speaking with Mae Karwowski, Founder & CEO, Obviously & Kyle Hagge, Chief of Staff, Morning Brew about: 🌟 Consumer Sentiments: Understand the current attitudes and behaviors about influencers. 💡 Maximizing ROI: Strategies to leverage influencer partnerships effectively. 📈 Trends: Discuss the latest trends shaping the influencer landscape and how to stay ahead. It's not too late to register: https://lnkd.in/dwvaDSiZ #InfluencerMarketing #ROI #ConsumerInsights #MarketingTrends #MorningBrew

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How fun! I joined the Remarkable podcast to talk about books, B2B marketing, and leadership lessons from one of my favorite genre-crossing masterworks: The Terror, by Dan Simmons. We talked about big themes, including: -The need for resilience in the face of hardship (Startups and surviving the adverse interest rate environment) -The world is indifferent (No one cares about your new product feature. Now what?) -Big ideas are great, but a persuasive argument often wins (Invest in your soft skills to develop your career) Check it out!

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I often talked about the pace that consumers are evolving today.  Building products and strategies are no longer as simple as segmenting customers into broad cohorts.  Maybe of the platforms and methods used today are no longer effective in the modern era where consumers and their use of technology have progressed beyond where most brands are meeting them. McKinsey & Company release their recent 2024 report on the State of the Consumer where they surveyed 15,000 across 18 major markets that make up 90 percent of the global GDP.  While 2 of 9 trends are wellness focused, I found relevant applications in all 9 for our industry. 1️⃣ Young people (18-24) are driving demand and are willing to spend.  While they might be able to spend as much as their more mature cohorts, this should be an area of focus - win them now to have them spend more later. 2️⃣ Retired people - Going to the other end, retired people are spending on discretionary purchases and longevity.  They are living longer and seeing experiences - wellness concepts include travel and premium offerings. 3️⃣ Middle-Income consumers will view splurge on where they find value.  They might delay big purchases but are willing to spend on experiences. 4️⃣ Brand exploration.  During the pandemic, when supply chains were constrained, 50% of consumers switched brands when they could not find what they were looking for.  Consumers are less brand loyal than you think - which is why it is important to constantly focus on improving your experience. 5️⃣ Sustainability is not longer a key feature.  Consumers, especially Gen Z and millennials are deprioritizing sustainability for a better product or value. 6️⃣ Worldwide Wellness Wave - the new meaning of WWW.  In countries like India, Saudi Arabia and the US, 44 / 30 / 22 percent of consumers are intent on spending MORE on their fitness and wellness including supplements. 7️⃣ Wellness for women.  Consumers are indicating a great interest to spend on women’s wellness products and services.  The gap, estimated to be $1 trillion globally, could close by 2040.  A higher percentage of women in emerging markets (48 percent) show an intent to splurge on health products than advanced markets (27 percent). 8️⃣ New Urban hot spots.  Young people are moving away from the big mega cities into “secondary cities.”  How do brands expand their offering to serve these transplant consumers. 9️⃣ Social Commerce. China has lad the shift to social / mobile commerce - everyone one is following.  Gen Z makes purchases on social media 4x more than older generations. How do you address these trends? ✅ Build micro targeting capabilities.  AI can help. ✅ Invest in Wellness, not just fitness. ✅ Do not ignore the social experience. ✅ Offer premium products and experiences where consumers want them. Let me know what you think about these trends below. 👇 #strategy #markets #consumer #evolution #fitness #wellness #healthcare #premium #marketing #ai #genz #growth 

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I am fascinated by how the creator economy is shifting the best practices of brands in the marketing space. Frank Cooper III, the Chief Marketing Officer of Visa, has a very interesting perspective on this in an article written by Kimberly A. Whitler in Forbes. Take a look to see how brands are adapting 👇 #Foap Forbes #Creators #CreatorEconomy https://lnkd.in/eGZA95NG

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BrandsJournal.com featured our piece on gratitude 💌 A study by the Harvard Business Review found that customers who had a positive emotional connection to a brand spent twice as much as those who were just satisfied with the product or service. By incorporating gratitude into their marketing strategies, brands can tap into this powerful emotional connection and build lasting relationships with the people around their businesses. Gratitude isn't just polite – it has a significant impact on human behavior and well-being. In the marketing context, it can also boost loyalty, brand advocacy, and business success. KOOS.io can help you harness this powerful emotion.

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"Purpose is dead. Long live purpose!" Two or so weeks ago, I had a thought-provoking conversation with Ken Beaulieu, head of the Association of National Advertisers' Center for Brand Purpose, about whether marketers are truly moving on from purpose or if it's simply evolving into something more profound. Ken shared research he conducted this past Spring with Internationalist Insights and was curious to learn my take on what it said about the evolving role of purpose in today's complex landscape. Some key topline insights I shared with Ken include: 🔍 Purpose: Evolving, Not Fading Despite sentiment among some marketers that purpose is "one and done," the ANA-Internationalist research reveals that purpose is very much alive and evolving. While 85% of marketers acknowledge that insubstantial purpose can harm a company, a strong brand purpose remains a “North Star” for organizational alignment and impact. 🔗 Beyond Marketing: A Holistic Commitment Purpose is maturing into what it is meant to be: much more than a marketing strategy. It's a company-wide effort transcending PR tactics, one that requires the commitment of the entire organization, from the C-suite to front-line employees to ensure it is embedded into brand DNA and business operations. 💡 Five Guidelines for Embracing Purpose: 1. Align Purpose with Organizational Goals: Purpose is most effective as a driver of decision-making and operations, not a stand-alone initiative or after-thought. 2. Communicate Authentically: Sincere messaging, backed by tangible actions, is crucial for resonating with all material stakeholders. Empower Stakeholders as Advocates: Engaged communities amplify brand reach and grow impact. 3. Cultivate an Ethical Supply Chain Across Sectors: Partnering with nonprofits and maintaining responsible practices enhance the honesty of purpose. 4. Embrace Continuous Improvement: Purpose is an ongoing tool for risk management and innovation. When activated effectively, purpose serves as a strategic compass for modern brands, guiding them to navigate today's shifting social landscape more fluidly. Embedding purpose in a brand’s DNA and business operations cultivates genuine engagement, enhances social impact, and drives profitable growth. For more in-depth insights, read my full article on the ANA's Industry Insights blog. (https://lnkd.in/eX7uGgcR) What do you think about purpose in today's landscape? Is it one and done or is its role evolving? Share your thoughts in the comments below! #Purpose #MarketingStrategy #Growth #Performance #CorporateResponsibility #SustainableBusiness #SocialImpact #BrandCitizenship #DoGood

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At Lion Reach Media, we draw inspiration from the artistry of winemaking to craft our B2B demand generation programs. Napa Valley Robert Mondavi, a pioneer in the California wine industry: "Making good wine is a skill. Fine wine is an art." Just as Robert Mondavi emphasizes the skill and art in fine wine, start with the fundamentals (buyer needs, persona-built content, qualifying questions, etc.). Don’t stop there, though. Just as creating fine wine requires both skill and artistry, building an effective demand generation strategy involves coordinated and integrated strategies, such as advanced segmentation based on cross-sell and upsell vs. new acquisition objectives, retargeting and coordinated programmatic display, unhiding website visitors, competitive attack programs, and more inspired by your various data sets. Frank Gehry While Frank Gehry is renowned as an architect, he has also made notable contributions to the wine world, particularly with his design of the Marqués de Riscal winery in Rioja, Spain. Here’s a quote from him that ties his architectural philosophy to the art of winemaking: "Architecture should speak of its time and place, but yearn for timelessness. Just like a fine wine, it should tell a story that spans generations." Echoing Frank Gehry's timeless architecture, the marketing principle here is to "Embrace Pilots." Just as Jim Collins advises to "fire bullets, then cannonballs," pilots allow your programs to adapt and evolve over time while maintaining a timeless quality. This approach embodies empirical creativity, where decisions are driven by testing, learning, and adapting. Antinori Family One of Italy's oldest and most prominent wine families: "Wine is not just an object of pleasure, but an object of culture, something which is able to tell the story of a land." And like the Antinori family's cultural storytelling, tell the story of your customers and the organizational challenges your solutions helped them solve. Buying committees are made up of different stakeholders all coming together to solve an organizational challenge that will help them stay competitive and grow. #B2BDemandGen #MarketingExcellence #WinemakingWisdom #DigitalMarketing #LeadGeneration #CustomerCentric Also, if you're in Spain, must visit: Marqués de Riscal winery in Rioja!

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As a Chief Marketing Officer, I've witnessed firsthand the transformative power that marketing expertise brings to the strategic direction of a company. By its very nature, an effective CMO is a growth catalyst able to marry data to direction and forge new paths, and yet time and again there is nary a marketer at the board table. But why is that, I've often wondered. This great read from Inc. Magazine sheds light on why having a marketing professional on your board is essential. "Sales and marketing pros tend to be non-linear, using imagination, intuition, and creativity to generate fresh, unconventional solutions" and they provide "valuable insight into industry trends, competitive dynamics, company growth challenges, and new market opportunities." They also "augment and energize your existing sales and marketing teams' efforts." That's not to say marketers don't make data-driven decisions, quite the contrary. But it's their ability to translate data and guide consumer behavior that makes their input invaluable. The landscape of business is rapidly evolving, with consumer behavior and digital engagement at the forefront of strategic priorities. Marketing is no longer just a function—it's a critical driver of growth, innovation, and competitive advantage. Here's why adding a marketer to your board is a game-changer: Consumer Insight: Marketers understand customer needs and behaviors, ensuring that strategies are aligned with market demand. Brand Stewardship: Effective brand management protects and enhances reputation, a key asset for any company. Data-Driven Decisions: Marketers leverage analytics to inform strategies, ensuring decisions are backed by real-time data. There are so many data points to consider along the customer journey; far more than a single financial spreadsheet furnishes. Innovation Catalyst: Marketing drives innovation by identifying emerging trends and opportunities for differentiation. Elevating marketing to the boardroom is not just beneficial—it's essential for sustainable success in today's dynamic market. Let's lead the way in embracing this strategic shift. #Marketing #Leadership #BoardOfDirectors #StrategicGrowth #Innovation #CMO #ChiefMarketingOfficer #ChairmanOfTheBoard #franchising

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