“Carmen is an outstanding, multi-talented communications professional and inspiring leader. At NYC Health + Hospitals, Carmen took on the monumental task of creating the Communications and Marketing strategy to launch NYC Care. Guided by her vision, we worked together to launch a new website and developed a multi-lingual, multiplatform social media strategy. Notably, Carmen tapped local artists to partner with NYC Care, giving the campaign a vibrant look and feel. The artwork was used for the website and digital advertising images. In addition, Carmen served as producer for a series of short animated videos for NYC Care that have been viewed by millions of New Yorkers. During the COVID-19 pandemic, Carmen was also an integral member of the Digital Communications and Marketing team that worked to develop strategy and content. Her creativity and expertise led to: the development of a powerful influencer marketing campaign to encourage COVID-19 testing, an award-winning website and a social media vaccination campaign. Carmen’s calm demeanor and sense of humor make her a pleasure to work with. I recommend her highly and look forward to working with her again someday!”
About
Activity
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I’m a huge fan of Natalie Kuhn and her words below 👇🏽 were deeply resonant. Why? It reinforces the importance of leaning into those relationships…
I’m a huge fan of Natalie Kuhn and her words below 👇🏽 were deeply resonant. Why? It reinforces the importance of leaning into those relationships…
Liked by Carmen Boon, M.A.
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¡Golazo! Univision, TUDN and ViX scored BIG, with CONMEBOL Copa America and UEFA Euro Cup delivering record viewership numbers, making…
¡Golazo! Univision, TUDN and ViX scored BIG, with CONMEBOL Copa America and UEFA Euro Cup delivering record viewership numbers, making…
Liked by Carmen Boon, M.A.
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OOPS! This was so NOT my plan for how to announce this news: 😬 I promised I’d share details about our next Something Major retreat and now we’re…
OOPS! This was so NOT my plan for how to announce this news: 😬 I promised I’d share details about our next Something Major retreat and now we’re…
Liked by Carmen Boon, M.A.
Experience & Education
Licenses & Certifications
Volunteer Experience
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Mentor and Event Volunteer
New York Women in Communications
- Present 4 years 2 months
Economic Empowerment
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Mentor
NYC Mayor's Office of Appointments
- 3 years 5 months
Human Rights
The Flash Mentorship Program is the centerpiece of the Mayor’s Office of Appointments' LeadNYC initiative. Flash Mentorship promotes an active culture of talent development and professional support for diverse, high-performing public servants who endeavor to serve at the senior levels of New York City government. The program connects early career to mid-level City employees with senior government leaders for one-time, one-hour mentoring sessions focused on career development in NYC government.
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Volunteer in parks revitalization
NY Cares
- 1 year 2 months
Environment
Publications
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Women in Communications Play a Twofold Role in Creating a Fairer Pay Equality Work Culture
New York Women in Communications
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How social media influencers helped the NYC public health system raise awareness of COVID-19 testing among historically disadvantaged populations
Henry Stewart Publications LLP
In August of 2020, NYC Health + Hospitals launched an awareness raising campaign with the primary call-to-action to get New Yorkers tested for COVID-19 often. With the primary goal of targeting women, LGBTQ+, some ethnic minorities and other historically disadvantaged populations, a culturally competent campaign was developed. The campaign required the health system to partner with four 360 marketing agencies certified as Minority and Womenowned Business Enterprises (MWBEs). Barriers to the…
In August of 2020, NYC Health + Hospitals launched an awareness raising campaign with the primary call-to-action to get New Yorkers tested for COVID-19 often. With the primary goal of targeting women, LGBTQ+, some ethnic minorities and other historically disadvantaged populations, a culturally competent campaign was developed. The campaign required the health system to partner with four 360 marketing agencies certified as Minority and Womenowned Business Enterprises (MWBEs). Barriers to the success of this campaign included high advertising costs due to competing with election advertising, changes in the TikTok algorithms and preconceived ideas and/or hesitancy towards testing. Through creative influencer-focused marketing, NYC Health + Hospitals was able to successfully implement a multimedia and multiplatform campaign harnessing media personalities, influencers and celebrities with over 12 million combined followers and the effect that they have on like-populations.
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“70 Años de Crónicas Culturales”
Banesco
One of my cultural chronicles written between 1994 and 1995 when I worked for newspaper in El Diario de Caracas was selected for this compilation of chronicles ranging from 1949 to 2019.
Courses
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Digital Project Management
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Online Community Development
General Assembly
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Public Health Communications
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Search and Online Marketing
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Social Media Marketing Bootcamp
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Strategic Mobile Marketing
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Honors & Awards
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2023 Shorty Impact Awards Gold Honor
Shorty Awards
The prestigious awards program is dedicated to celebrating purpose-driven digital and social media work from brands, agencies and nonprofits that make the world a better place.
This particular campaign was aimed at spotlighting the disheartening statistic that 1 in 5 LGBTQ+ New Yorkers grapples with putting food on the table. Our persistent efforts towards shedding light on this significant issue and on the stories of our LGBTQ+ neighbors were crucial in the successful rollout of the…The prestigious awards program is dedicated to celebrating purpose-driven digital and social media work from brands, agencies and nonprofits that make the world a better place.
This particular campaign was aimed at spotlighting the disheartening statistic that 1 in 5 LGBTQ+ New Yorkers grapples with putting food on the table. Our persistent efforts towards shedding light on this significant issue and on the stories of our LGBTQ+ neighbors were crucial in the successful rollout of the campaign. This included partnering with network organizations Make the Road, Safe Horizon, and GMHC whose clients and staff were the faces and voices of the campaign. -
2021 PR Week Purpose Awards Nominee
PRWeek Magazine
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2021 AVA Digital Awards
AVA Digital Awards
Honoring Excellence in Digital Creativity, Branding + Strategy for Best Digital Campaign to NYC Care campaign and best Website to nychealthheroes.org
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication. -
Shorty Awards Real Time Academy Member
Shorty Awards
The Shorty Awards honor the best in social and digital media, from brands to organizations to individuals. Comprised of leaders in technology, journalism, business and culture, the Real Time Academy of the Shorty Awards plays a vital role in recognizing the top content creators, influencers and organizations in media. The Academy is responsible for shaping the criteria and rules of the Shorty Awards and for selecting winners and honorees.
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Hispanic Public Relations Association NY Chapter Board Vice President
Hispanic Public Relations Association
The Hispanic Public Relations Association’s mission is to advance the practice of Hispanic public relations as a marketing discipline; to serve as the voice for professionals working in the Hispanic communications field nationwide; to empower its members through support, resources and education; and to offer guidance and assistance to students pursuing careers in the field.
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2018 MarComs Awards Winner
MarCom
The NYC Commission on Human Rights launched this citywide campaign, which includes ads, a PSA video, and community events, so that all New Yorkers can know how the Law defines, and protects against, sexual harassment. Find advertisements across social media, the LinkNYC network, subway carts, bus terminals, posters in your community, and online across various websites and the Google network - and connect with the Commission on Twitter, Facebook, and Instagram to ensure you're up-to-date on all…
The NYC Commission on Human Rights launched this citywide campaign, which includes ads, a PSA video, and community events, so that all New Yorkers can know how the Law defines, and protects against, sexual harassment. Find advertisements across social media, the LinkNYC network, subway carts, bus terminals, posters in your community, and online across various websites and the Google network - and connect with the Commission on Twitter, Facebook, and Instagram to ensure you're up-to-date on all things human rights in New York City.
For its innovative, timely, and aggressive approach, this campaign earned the Commission a Gold MarCom Award win, and a Shorty Award "Social Good" nomination. -
2018 Shorty Awards for Social Good Nominee
Shorty Awards
The NYC Commission on Human Rights launched this citywide campaign, which includes ads, a PSA video, and community events, so that all New Yorkers can know how the Law defines, and protects against, sexual harassment. Find advertisements across social media, the LinkNYC network, subway carts, bus terminals, posters in your community, and online across various websites and the Google network - and connect with the Commission on Twitter, Facebook, and Instagram to ensure you're up-to-date on all…
The NYC Commission on Human Rights launched this citywide campaign, which includes ads, a PSA video, and community events, so that all New Yorkers can know how the Law defines, and protects against, sexual harassment. Find advertisements across social media, the LinkNYC network, subway carts, bus terminals, posters in your community, and online across various websites and the Google network - and connect with the Commission on Twitter, Facebook, and Instagram to ensure you're up-to-date on all things human rights in New York City.
For its innovative, timely, and aggressive approach, this campaign earned the Commission a Gold MarCom Award win, and a Shorty Award "Social Good" nomination. -
2016 Marcom Awards Gold Winner
MarCom
At a time where state governments and political leaders in some municipalities have been attempting to strip rights away from transgender people, New York City Mayor Bill de Blasio and the Commission on Human Rights took a stand and made clear that safe bathroom access is a human right for all New Yorkers in a large-scale digital and outdoor advertising integrated media campaign.
Because safe and equal bathroom access is a fundamental human right, as well as the law of the land in New…At a time where state governments and political leaders in some municipalities have been attempting to strip rights away from transgender people, New York City Mayor Bill de Blasio and the Commission on Human Rights took a stand and made clear that safe bathroom access is a human right for all New Yorkers in a large-scale digital and outdoor advertising integrated media campaign.
Because safe and equal bathroom access is a fundamental human right, as well as the law of the land in New York City, the NYC Commission on Human Rights launched the nation's first government-led citywide ad campaign affirming every New Yorkers' right to use the bathroom consistent with their gender identity and expression. It has been illegal in New York City to discriminate against an individual on the basis of gender identity or expression, including denying access to bathrooms, since 2002.
In celebration of Pride Month, The NYC Commission on Human Rights rolled out an integrated public education campaign to increase awareness of the protections and rights offered to New York City's transgender community in both the transgender and cisgender communities, while driving awareness of action steps individuals can take should they feel they have been discriminated against. -
2016 Shorty Awards for Social Good Winner
Shorty Awards
https://shortyawards.com/1st-socialgood/nyc-commission-on-human-rights-look-past-pink-and-blue-transgender-bathroom-rights-campaign
At a time where state governments and political leaders in some municipalities have been attempting to strip rights away from transgender people, New York City Mayor Bill de Blasio and the Commission on Human Rights took a stand and made clear that safe bathroom access is a human right for all New Yorkers in a large-scale digital and outdoor advertising…https://shortyawards.com/1st-socialgood/nyc-commission-on-human-rights-look-past-pink-and-blue-transgender-bathroom-rights-campaign
At a time where state governments and political leaders in some municipalities have been attempting to strip rights away from transgender people, New York City Mayor Bill de Blasio and the Commission on Human Rights took a stand and made clear that safe bathroom access is a human right for all New Yorkers in a large-scale digital and outdoor advertising integrated media campaign.
Because safe and equal bathroom access is a fundamental human right, as well as the law of the land in New York City, the NYC Commission on Human Rights launched the nation's first government-led citywide ad campaign affirming every New Yorkers' right to use the bathroom consistent with their gender identity and expression. It has been illegal in New York City to discriminate against an individual on the basis of gender identity or expression, including denying access to bathrooms, since 2002.
In celebration of Pride Month, The NYC Commission on Human Rights rolled out an integrated public education campaign to increase awareness of the protections and rights offered to New York City's transgender community in both the transgender and cisgender communities, while driving awareness of action steps individuals can take should they feel they have been discriminated against. -
Fulbright Grantee
Fulbright Foundation
Languages
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Spanish
Native or bilingual proficiency
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English
Native or bilingual proficiency
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English
Full professional proficiency
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Spanish
Native or bilingual proficiency
Organizations
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CHIEF - Global Women’s Network
Member
- PresentCHIEF is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
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Public Relations Society of America
Member
- Present -
Fulbright Alumni Association
Member
- PresentThe Fulbright Association extends the Fulbright international exchange into a lifelong experience for U.S. alumni. We connect alumni and friends of the Fulbright program through lifelong learning, collaborative networking, and service projects at home and abroad. Established on February 27, 1977, the Fulbright Association is the official U.S. alumni organization of the Fulbright Program, representing 140,000 U.S. alumni – 70 years of Fulbrighters since the program’s inception – and friends of…
The Fulbright Association extends the Fulbright international exchange into a lifelong experience for U.S. alumni. We connect alumni and friends of the Fulbright program through lifelong learning, collaborative networking, and service projects at home and abroad. Established on February 27, 1977, the Fulbright Association is the official U.S. alumni organization of the Fulbright Program, representing 140,000 U.S. alumni – 70 years of Fulbrighters since the program’s inception – and friends of international education. We support a thriving alumni community that helps increase visibility for the Fulbright effect and helps preserve Fulbright exchanges for future generations.
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Shorty Awards Real Time Academy
Member
- Present -
NY Women in Communications
Member and Mentor
- Present -
ColorComm - Professional Women of Color in Communications
Member
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Hispanic Public Relations Association - NY Chapter
Board Director of Membership
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NYC Mayor’s Office of Appointments
Mentor I
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American Marketing Association
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-The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 445,000 members who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with…
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 445,000 members who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers. In an industry that changes by the minute, the power of answers put into action is something every marketer needs.
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The Community Foodbank of New Jersey (CFBNJ) has grown to be the foremost champion leading the charge against hunger, it’s root causes and…
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Thanks to members of the Roundtable: Allies for Food Access and other emergency feeding organizations for our collective advocacy efforts and…
Thanks to members of the Roundtable: Allies for Food Access and other emergency feeding organizations for our collective advocacy efforts and…
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