About
Articles by Charlie
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The virtual office takeover: why we love remote working at CS2
The virtual office takeover: why we love remote working at CS2
By Charlie Saunders
Contributions
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What are the best ways to document and keep records for Marketing Operations projects?
Start the project with discovery and requirements gathering and utilize the document during the lifecycle of the project. If you keep adding to the documentation as you go you'll have a finished document by the end of the project. This is a lot better than not documenting anything until the end and having to spread a ton of time on it before moving on to another project. Which often means the documentation never gets done.
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How can you balance departmental needs when implementing marketing technology?
Ensure you analyze the current state, team requirements, and the business objectives of investing in the new platform. Document all of this, share with leadership and the teams, and make sure the org is aligned on the what/why/how and overall business value out of the project.
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What are the best practices for reducing marketing waste and errors?
To help reduce errors utilize a "swiss-cheese" QA model where your team layers on different QA steps into the process. For example for a large automation deployment you should run: build testing, QA checklist, sandbox review / UAT, final QA, post launch monitoring.
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What are the best ways to encourage cross-functional teams to take risks in Marketing Operations?
Run enablement sessions focused on marketing analytics/measurement with different teams to showcase what can and can't be tracked when it comes to marketing measurement. Explain why it's often the difficult to track marketing activities that should be experimented with as they are typically the best brand building programs that resonate with how buyers educate themselves today. Try to educate the team about the trap that many marketers fall into where they only work on marketing programs that are easy to track attribution and how this limits experimentations and limits results.
Activity
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Our latest GTM Operations framework. Trying to detail all the interconnected elements B2B SaaS companies need to operationalize multiple GTM motions.
Our latest GTM Operations framework. Trying to detail all the interconnected elements B2B SaaS companies need to operationalize multiple GTM motions.
Shared by Charlie Saunders
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It's a good day to be a Mac user. 🍎 😬 😬 😬
It's a good day to be a Mac user. 🍎 😬 😬 😬
Liked by Charlie Saunders
Experience & Education
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CS2
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Licenses & Certifications
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Marketo Certified Expert
Marketo
Issued
Honors & Awards
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Most Creative Integrated Marketing Campaign - B2B category (Finalist)
Marketo
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