Chris Pape

Superfiliate's Co-Founder and CEO, Andy Cloyd, joins the podcast! Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented from iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages. Key Highlights... 1- Strategic Customization: Discover how Superfiliate transforms affiliate links into fully co-branded experiences, boosting conversion rates and creating authentic connections between brands and partners. 2- Holistic Program Management: Learn about Superfiliate's all-in-one solution for running referral, ambassador, influencer, and traditional affiliate programs, simplifying the management and scalability for marketers. 3.- Evolving Market Trends: Stay ahead of the curve with Andy's predictions on the convergence of influencer marketing and performance-based models, offering new opportunities for data-driven partnerships and CPA-based strategies. 🎧 Listen here: 🔹 NYMO-> https://lnkd.in/gFzCQw85 🔹 SPOTIFY-> https://lnkd.in/gYqUFRYa 🔹 APPLE-> https://lnkd.in/ghZEicQM #PerformanceMarketing #AffiliateMarketing #InfluencerMarketing #Podcast #MarketingInnovation

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Unpopular opinion: In the shift toward a more sustainable food system, we need both small brands to innovate and large brands to find scalable solutions. Too often we focus on the small brand and treat the large / legacy brands as the enemy. Kellanova (formerly Kellogg Company) recently announced a partnership with Ahold Delhaize USA and Bartlett to support the adoption of regenerative agricultural practices among wheat farmers in North Carolina. From the press release: "The wheat harvested and milled from these farms will be used alongside conventionally grown wheat to produce Kellanova's iconic Cheez-It® and Club® crackers. These products will be sold at the local brand stores of Ahold Delhaize USA in 2025." Now, let's consider the potential impact if this pilot proves successful and Kellanova decides to scale it: 1. Massive acreage: Kellanova sources wheat for multiple brands across the globe. If they applied regenerative practices to even 25% of their wheat supply, it could impact hundreds of thousands of acres. 2. Emissions reduction: Regenerative agriculture can significantly reduce greenhouse gas emissions. Scaling this initiative could potentially cut millions of tons of CO2 equivalent annually. 3. Soil health: Improved soil health across vast farmlands could lead to increased biodiversity, better water retention, and more resilient crops. 4. Farmer livelihoods: If scaled, this could provide economic incentives for thousands of farmers to adopt sustainable practices. 5. Industry influence: Success at scale could motivate other large food companies to follow suit, creating a domino effect in the industry. 6. Consumer awareness: With Cheez-It and Club being household names, this could educate millions of consumers about regenerative agriculture. While small brands are crucial for innovation and raising awareness, the potential impact of a giant like Kellanova adopting these practices at scale is truly game-changing for our food system and the planet. What are your thoughts on the role of large brands in driving sustainable agriculture? #RegenerativeAgriculture #SustainableFood #FoodIndustry #ClimateAction

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Inspiration, ideas, and resources for marketing pros and business leaders ... That's what Maine-Stay 2024 is all about. I live in Maine. I travel to conferences to learn, find ideas, and keep up to date with the latest tips, trends, and strategies to help my business and my clients. But it's expensive to travel. And it's even more expensive when the conference you go to doesn't deliver as much value as you wanted. There's an opportunity cost to attending workshops, conferences, and other events that take you away from your daily work. So if you're going to consider stepping away from your core duties, you should feel confident that its worth doing so. And that's why we put so much effort into making damn sure the two day event we call Maine-Stay is more than just "time out of the office." We are passionate about loading it with practical and tactical tips along with experienced, inspirational presenters that will get your idea treadmill spinning. So who should consider attending Maine Stay 2024? ↳ Marketing pros who are juggling too many balls at once ↳ Business leaders looking for practical advice on how to stand out ↳ Anyone interested in learning how to use time and money effectively to help your marketing efforts be more consistent and profitable Check out what we're building for you at www.Maine-Stay.com

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Listen to my advice as to how #fractionalcmos can help find business and marketing sweets spots...read more info here: https://lnkd.in/eewgMv4z

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Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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The "messy middle" in the consumer journey is a phase between awareness and conversion that involves various non-linear decision-making processes. It suggests reframing this phase not as a point of confusion, but as an opportunity for brands to engage with their audience and provide value. By understanding the audience's preferences and behaviors during this phase, brands can create meaningful engagement opportunities and ultimately influence purchase decisions. #ConsumerJourney #AdTech #MarTech

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The Commodity Monster can creep into your company’s culture before you even realize it. When brands devalue their products and services, relegating them to mere commodities, it has many negative consequences. Read about one leader who bravely defended and promoted his company’s differentiation in the latest issue of my Why to Wow newsletter: https://lnkd.in/g3ZhjMnR

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"From Novelty to Nostalgia 💥 🛒 Amidst economic challenges, emerging brands are having to prioritize familiarity over novelty. 🤔 Great recent article from Modern Retail on this topic. A few highlights to share: 💼 Investors and retail buyers are favoring brands that offer comfort with a simpler and trusted proposition.  🌱 Lab-grown meat, once a hot trend, continues to face challenges in winning over mainstream consumers. 💡 Startups are shifting towards basics and modernizing classics.  Focus on innovation with broader appeal. 🍝 Examples include Gorgie's green tea energy drink and Goodles' nostalgic mac and cheese.  📈 Authenticity and simplicity continue to be keys to success for emerging brands in a crowded, competitive market. 🌊 Brands like SkinnyDipped and Gimme Seaweed are staying true to their roots while innovating with purpose. In a world craving simplicity, these startups are paving the way for lasting success. 💪 Let's embrace familiarity while still pushing the boundaries of taste and innovation! 🚀 #CPG #Innovation #Trends #EmergingBrands #FoodStartups #ClassicRecipes #Authenticity #Branding

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Check out our latest insights in QSR!

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In our field, we are often trained to think about causal relationships between consumers and brands. It's can be quite a formulaic process of identifying needs and building solutions to address them. However, if you've ever worked with Touch of Whit Creative, you'd know that I'm always considering the larger cultural context informing our behaviors and shaping the perceptions of the world around us. This information that may not always fit in a one-to-one formulaic framework but it doesn't make it any less important. This is true for a piece I've recently written on "Making a Case for the Ending of Game of Thrones" where I interrogate what it means to be a society with no memory. Like everything I do, it is directly informed by the events happening around us which have lead to a new era of "Knowledge Disruption," an unlikely answer to the booming "Knowledge Economy" which emerged after the 2008 recession. https://lnkd.in/gBGhxVdT Instead of immediately connecting the dots to consumerism, I wanted to give this article room to breathe on its own as the themes are large and in need of proper digesting. A second article will likely be written and built on top of this, but in the mean time, I encourage viewers to enjoy without thinking about what it means for the brands we work on and support. To explore (or re-explore) other cultural themes I've examined, visit https://lnkd.in/g6fnyNzW , or read items I've published below. Generation Theory: https://lnkd.in/gqcXjzu7 The New Singles Economy: https://lnkd.in/g-jPVQex #thoughtleadership #culture #consumerism #mrx #marketresearch #knowledge #knowledgeeconomy #knowledgedisruption #future

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👔 Looking to up your SEM game? Consider incorporating display ads into your marketing strategy! 🌟 Display ads offer a unique way to reach your target audience and drive conversions. With eye-catching visuals and strategic placement, you can increase brand visibility and attract new customers. 💼 Plus, display ads can be an effective way to retarget website visitors and keep your brand top of mind. 💡Have you used display ads before? Share your insights, tips, and tricks in the comments below. #SEM #DisplayAds #MarketingStrategy 💻📈🚀

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The newest episode of Beyond Bias, hosted by Chalice Custom Algorithms CEO and co-Founder, Adam Heimlich, dropped today and it’s my favorite one yet! Adam skillfully unpacks the importance of Enterprise Scale by using easy to understand analogies that make clear why it is often the determining success factor for so many companies in the software business. This is a foundational episode which will be followed by an in-depth look at how enterprise scale impacts the advertising business and can be a barrier for startups who don’t know how to navigate it. Must watch! 👇🏼👇🏼👇🏼👇🏼👇🏼👇🏼👇🏼👇🏼 #ProgrammaticMedia, #AI, #AlgorithmicBuying, #Advertising, #MarketingArchitecture, https://lnkd.in/e9ziAsMv

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We’re seeing more and more brands growing their product seeding programs. 🌱 But how do you know if your seeding strategy is on the right track? 🤔 From product choice to the types of creators you collab with, there’s no one-size-fits-all approach to seeding. 🤳 Sure, creative freedom is great! But it's also super daunting if you're shipping products to 100s of creators. 📦 And that’s why brands need all the seeding inspiration they can get. ✨ We put together this list to highlight all the different ways brands are getting awesome content through product seeding at scale. 👇 https://hubs.la/Q02t3xzc0

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Listen to my to my #b2b strategy advice as to why #b2bmarketing is all about trust...read more here too: https://lnkd.in/e_pCJxPs

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Case Study: Our Client is an ingredient supplier that has relied on in-person events to market, connect, and communicate with their target audience. We created a non-branded SEM program that focused on non-branded search terms. In less than a year, we delivered a 50% increase in online registrations. The Client is now reducing what they spend on conferences and leaning into our SEM program. #SEM #digitalmarketing #B2B

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What do you think, is it worth the hype? A colleague shared this article with me today, and it is too good not to share more broadly. IMHO, most public sector orgs are far from ready for GenAI: 1.) because the tools are not mature enough, and 2.) because most orgs have some housekeeping to first (e.g. data, policy, processes). As my colleague pointed out, we haven't even really tapped into the full potential of more mature types of AI yet and some are ready to leap ahead to the unknown of GenAI. I'm here for it and excited about it, BUT...use caution when running toward the shiny new thing! https://lnkd.in/ePsappRB

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