Colleen Quill

Yes, I've started adding the "award-winning" descriptor to every relevant mention of this amazing marketing team and yours truly. You know that feeling when you've just survived production hell, you step back and take in the totality of what you all have conceived and managed to bring to life. You think, "It's done. And it's good!" Then you see the results and think "It worked!" Your colleagues agree, and usually, that's enough to carry the momentum into the next thing. And the next thing. And so on. Therein lies the challenge for high-performance teams. We yearn for the recognition, but the production cycle keeps turning. So I'm incredibly grateful to Evi Loveres--truly one of the most talented creative professionals in the industry--for breaking the cycle and championing this opportunity. In case you don't feel like clicking the link, Fictiv's annual State of Manufacturing report is my favorite campaign (and a beast of a project.) "State of Manufacturing is an in-depth annual report published by Fictiv to demonstrate its leadership and expertise in the manufacturing industry. Last year's report was generated by surveying over 240 leaders in engineering, supply chain, manufacturing, and product development to identify developing trends and gather key insights. These insights were packaged as a landing page, ebook/printed piece and was supported with an integrated campaign consisting of email, webinar, live panel discussion at a trade show, PR, and various social media promotions." Go ahead and click that link for a selection of creative assets developed for this comprehensive campaign. Results (June 2023 - April 2024) - Potential reach: 209.4M - 688 backlinks from 46 referring domains - 7K website users (4.7K new) - 600+ e-book downloads - 375 webinar registrants This campaign would not have been possible without my award-winning 😉 colleagues: Christine Evans, Michael Gorman, Evi Loveres, Varun Mehta, John Honey, Jenn Miller, Kaitlyn Silva 🏆

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Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

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"As wealthy consumers use their private, personal AI agents to shop, many brands that discount often will become commodified." Insightful take by Milton Pedraza. If luxury marketing is your wheelhouse, Milton's worth a follow. Good article here. #luxury #ai #branding #marketingstrategy #hnw #uhnw

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👀 📍 BRIDGE’s mission is steadfast - to help companies operationalize inclusion as a business practice for growth. Take a look at the May-June issue of Harvard Business Review which features BRIDGE’s revolutionary IMAX Framework - Inclusion Maturity Assessment and Capability Building - and its underlying research. "How Inclusive Brands Fuel Growth,” authored by our incredible academic partners Omar Rodríguez-Vilá, PhD, Sundar Bharadwaj, Dionne Nickerson, reveals how centering inclusion in organization, product development and marketing practices has a profound impact on value proposition, brand perception, and business growth. At this critical cultural and political moment for DEI, the article is unequivocal with actionable insights on how brands can drive business impact through inclusion in the way they:   1. See the market 2. Serve the market 3. Show up in the market Thank you to the over 50 #CMOs, #CDOs and #CEOs who participated in the research and to the BRIDGE Board Research Steering Committee for their leadership. 👀 📍 #letsdothis #inclusionmatters #wearestrongertogether #DEI WeAreBRIDGE

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It all starts with discovery. hacking the algo, scrutinizing over every stage of the funnel, strategizing each deliverable down to the moment the post goes live.... Not it. Truly understanding the art+science that is influencer discovery. The marrying of two brands to tell a cohesive, authentic (sorry, I still love this word), and impactful story. That's it. If you don't invest the time (and the right talent) into your discovery phase, the other stuff won't matter. The performance will suffer and the program won't ✨ sparkle ✨ #influencermarketing #brandmarketing #creatoreconomy

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Our cultural roots? They're like our unique language, do you agree? They speak volumes about who we are and where we come from. Whether it's through food, music, or traditions, our culture is how we connect with each other and the world around us. Our cultural language is always evolving, influenced by new experiences and interactions. It's what makes us who we are, shaping our beliefs, values, and how we see the world. For Gen-Z culture is not always tied to their personal heritage either: https://lnkd.in/gzKdMKRR #CulturalLanguage #Identity #Diversity #CulturalIdentity #CulturalHeritage #DiversityandInclusion #CulturalExpression #CulturalAwareness #GlobalCulture #CulturalValues #IdentityInCulture #CulturalConnections #CulturalUnity #genz

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Complex issue yet should we ask: are we creating (and protecting) the 21st Century Robber Barons (of Technology). Strategically, should we shut down opportunity for smaller scale endeavors? Surely we have enough intelligence to fashion regulations that includes the growth of small business--our building block for growth?

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I still remember the moment when the wonderful Dan Matthews reached out and said Asians In Advertising and 3AF: Asian American Advertising Federation were considering me as a mentor for the 2023 Next Gen cohort. Honored, excited, nervous... I felt all of those things at once. The recognition spoke volume, and it reminded me of the significance in having a visibility mindset in the advertising industry. However, I would be lying to say imposter syndrome did not immediately kick in, as I accepted the assignment as a mentor. It's interesting how someone who tells stories for a living can all of a sudden go tongue-tied when it comes to telling their own. I have too often seen it in myself, and many of my fellow AAPI sisters in advertising. That's why the works AIA does is so important. I think all good changes begin with allowing ourselves fair lenses. Our self-judgement might just be the first barrier that needs to break. 💡We have fantastic stories to bring to the table; 💡We are not all quiet; (I know I can be too talkative for one :)） 💡We want to come across as vivid and multi-faced, like everyone else; Anddd, speaking of Breaking Barriers (https://lnkd.in/eRJVrrUX), who else is packing for their May 3rd adventure?! 🙋 LA here I come! #AsiansInAdvertising #ImposterSyndrome #BreakingBarriers

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Brands shouldn't hide their likes count on Instagram. I have a story, actually. When I was Head of Social at Anastasia Beverly Hills, IG had just started exploring the idea of removing like counts. Being a part of the Alpha Advisory Board, our account was often subjected to testing new product features that were being (or, to some extent, considered being) rolled out. I'll never forget how Claudia, the President of the brand, absolutely LOST IT when she saw our likes taken away. "THEY CAN'T DO THAT!!" She exclaimed. "We need those!! People need to see that other people like our stuff." I remember being shocked that she felt so passionate about it. She was right then, and the same applies now. When I see a brand account hiding likes, my first thought is, "Well, that's shady." I just can't help but wonder what they're hiding. SMMs -- you should be proud of your work! And if engagement is low, set some OKRs and challenge yourself to beat and increase it MoM. I'm not sure if consumers think this way or not, but for me... Hiding likes from a brand account feels synonymous with buying followers 🫢🚩 --- Hi, I'm Robyn Nissim 👋🏽 A Social Media-obsessed millennial who made a career for myself forcing global brands online 💁🏼‍♀️📲 🚀 I’ve built some of the largest Brand Channels on Social Media 👩‍🏫 And now I’m focused on teaching YOU how to do the same 🤝 Visit the link in my profile to secure your spot in one of my group training programs & learn from an industry expert 👩‍🏫📲 

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With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to meaningfully reaching historically underrepresented communities. That's why AT&T nurtures the intersection of connectivity and culture through ongoing, multilayer DEI initiatives. #culture #race #advertising #marketing #trends #trending #people #society #racial #business #society

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In today’s installation of how to walk the bold advertising talk that for so many is just talk, I give you the new campaign from Impossible Foods and Erich and Kallman. And it’s bold in approach and execution. Its point of view (from my point of view) is a big, bold step away from the usual plants are good/meat is bad eco-rhetoric of veggie burgers. For Impossible, it’s not that plants are as good as meat. It's not that plants are better than meat. It's that plants ARE meat. Now that's bold statement. It goes again everything we’ve ever been taught to be true about taxonomy, starting with when King Philip Came Over From Germany Saturday. And it’s not just the traditional advertising that reflects their strategy. Impossible has adopted meat culture in all of its carnivorous excess. The redesign sports the reds, yellows and whites of McD’s, BK, and Wendy’s, with nary a whimper of tree-hugging eco green or faux-organic flowing type. They’re putting on a hot dog eating contest. They converted a cattle ranch into a plant meat ranch. They are doing meat stuff. It's smart. And It’s more than bold marketing, it’s bold branding. Which seems appropriate, since meat is where the term branding comes from in the first place. https://lnkd.in/ezuQyyrd

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Wunderkind: The Sinister Side You Can't Ignore 😈🔥 Right now, Wunderkind is stirring up a storm in our circles. Some DTC brands are fleeing. Teams are scrambling for alternatives. Why this exodus? While Wunderkind promises gold, the grim stats lurking in some Klaviyo accounts tell a darker tale: • 𝗕𝗼𝘂𝗻𝗰𝗲 𝗥𝗮𝘁𝗲 𝗮𝘁 𝗮 𝗱𝗶𝘀𝗺𝗮𝗹 𝟯.𝟬𝟲% — POOR • 𝗦𝗽𝗮𝗺 𝗖𝗼𝗺𝗽𝗹𝗮𝗶𝗻𝘁𝘀 𝘀𝗼𝗮𝗿𝗶𝗻𝗴 𝗯𝘆 𝟳𝟲% — YUCK! • 𝗔 𝗽𝗶𝘁𝗶𝗳𝘂𝗹 𝟬.𝟮𝟯% 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗳𝗼𝗿 𝗙𝗹𝗼𝘄𝘀 — OUCHIE! (Real evidence attached below!) 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗮𝘁? Wunderkind uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints. 𝗜𝘀 𝗪𝘂𝗻𝗱𝗲𝗿𝗸𝗶𝗻𝗱 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝘃𝗶𝗹𝗹𝗮𝗶𝗻? Not entirely, but beware—tread carefully when linking it with your Klaviyo for that revenue boost. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗪𝘂𝗻𝗱𝗲𝗿𝗸𝗶𝗻𝗱 𝘀𝘁𝗼𝗿𝘆? Love, hate, or somewhere in between? Sound off in the comments. #emailmarketing #listgrowth #dtcmarketing

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A great post from Cindy Gallop on why the make-up and governance of any AI Council or SteerCo must be carefully considered.. ..not just gender and ethnic representation but also representing different perspectives that combine both commercial, the customer and ethics.. ..shockingly and somewhat unsurprisingly Meta has got it wrong with an all white male crew. The future of AI can not be white and male - Zuck, Musk, Besos with their 💵’s are controlling the development right now.. ..thankfully Satya of Microsoft brings greater diversity and also the importance of empathy. It will be crucial to consider the origination of LLM’s and bias as businesses make decisions about which GenAi platforms to back and teach models on the back of their tech. It’s not just about whether your data is being used to inform their model, it’s whether the leadership and engineering team are representative of our society today.. #AI #GenAI

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Wanna know why it's dangerous and irresponsible for industry stalwarts like WARC, Contagious, and Marketing Week to platform hyperbolic "anti-purpose" rhetoric from self-published books that have not been credibly vetted or fact checked? Look no further than this share from Nathan Jun Poekert. The unintended consequences of baseless fearmongering are just too costly... And the people who pay the price are people with whom the ivory tower elite will never have to cross paths. That kid in Alabama who can't buy a PRIDE shirt at Target this year will feel even less of a sense of belonging as a result of our corporate cowardice. I'll say it again. Not all perspectives are worth valuing. There is objective truth. It's why the NYT Opinion section doesn't accept the dear diary entries of anyone who feels like being heard. We look to journalists and trade organizations to find out what the truth is, and platform THAT. "Here's what everybody who our team is friendly with thinks" is not an appropriate editorial strategy. #thinkforyourself #pride #corporatecowardice #corporatefragility

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Hey Folks - Let's get the word out urgently about a very sophisticated new scam that is specifically targeting marketing agencies. The scam starts with an email that purports to be from Teva footwear (a Deckers Brands). The email starts like this... -------------------------------------------------------------------------------------------------------- "Hi Judy Shapiro, This is Jennifer from Teva, serving as the head of digital marketing. At Teva, we're dedicated to promoting the retail sales of sandals and footwear products in the international market. I'm available to schedule an online meeting to delve into further details following this email.... We're seeking out companies or individuals experienced in paid advertising on platforms like Facebook and Instagram... Our monthly advertising budget for this market stands at $65,000. A successful marketing campaign could potentially lead to a doubling of this budget. Given our focus on forging long-term partnerships, we're interested in engaging in a trial service for a minimum of 8 months, ..." ---------------------------------------------------------------------------------------------------------- Sounds totally legit. The email even includes lots of Teva products and one file with "marketing plans." This marketing plans file turns out be a malicious file. Frankly, I almost fell for it and was trying to open file but I got a warning message that a "PDF" file had code in it. That was the tip off. Turns our this is a highly sophisticated scam targets digital agencies. Do not fall for it. PLEASE PLEASE spread the word as widely as possible so no one accidentally falls victim to this deeply deceptive, social engineering scam. It is clear these scammers had help from a marketing "insider." Lets shut this scam down! UPDATE: Here is the email address these scammers used: "From: Jennifer Garcia <smm.manager@tevafootgear.com>" David Berkowitz Outfront Solutions Jason Alan Snyder Shiv Gupta ADOTAT Lara O'Reilly Michael Crigler Matt Prohaska charles B. Cathy Rasenberger Tim Kapp Nancy Levine Stearns Chris Perkins Lou Paskalis Ann Gould Rubin Wayne Blodwell David Kaplan Digiday Brandweek Judi Friedman Krzysztof F. Laurence Cohen Jeffrey Hirsch Zach Edwards Don Marti Nadine Karp McHugh Bob Hoffman Nadine DeNinno Adam Heimlich David Nyurenberg Marisa Thalberg

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