Cynthia Johnson

News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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In the rapidly evolving media landscape, Free Ad-Supported Streaming TV (FAST) channels are emerging as a significant force. However, their potential is often untapped due to a common misconception: that platforms alone can drive audiences. According to recent research, it is the marketing of a brand and its channels that truly captivates and retains viewers. If you're looking to tap into the potential of FAST channels, it's imperative to prioritize marketing efforts alongside platform development. Learn more about why FAST channel marketing is so critical in this insightful article: https://lnkd.in/eMR7Twkw

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As the podcasting landscape continues to expand, savvy marketers recognize the immense potential of audio advertising to connect with audiences meaningfully. Podcasts offer a unique platform for brands to engage with listeners intimately and authentically, fostering deep connections and brand loyalty. In today's digital age, consumers are inundated with visual stimuli, making it increasingly challenging for brands to capture and maintain attention. However, audio content, such as podcasts, provides a refreshing alternative, allowing brands to reach audiences with undivided attention, such as commuting, exercising, or relaxing at home. By leveraging podcast advertising, brands can tap into a captive audience of engaged listeners actively seeking content aligned with their interests and passions. Unlike traditional forms of advertising, podcast ads are seamlessly integrated into the listening experience, delivering targeted messages that resonate with listeners on a personal level! Podcasts offer unparalleled targeting capabilities, allowing brands to reach niche audiences based on demographics, interests, and listening habits. Whether targeting enthusiasts of a specific industry, hobby, or lifestyle, podcast advertising enables brands to deliver tailored messages to the most relevant and receptive audiences. #BB3 #BB3AdAgency #FutureOfMarketing #Podcasts #DigitalAdvertising #MediaPlanning #MarketingAgency #MarketingMagic #DataDrivenSuccess

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🎯 The ad tech industry's outdated metrics? Not for us! Explore our new Currency of Impact tool, co-produced with the Reynolds Journalism Institute, and learn how we're reshaping the advertising landscape for Black and Brown news publishers. Check it out here: https://lnkd.in/eERYtCmX #URLimpactracker #tools #mediabuying #currencyofimpact #blackandbrownaudiences #bipocmedia

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Our latest study, "Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities" is now available, & is bursting at the seams with new & never-before-seen data around how Americans feel about hold music/audio, and how a hold experience impacts the perception of a brand. Don't sleep on using the hold experience to engage with your target audiences. Check out this report & let's chat about how we can help you make the most of this critical touchpoint! https://hubs.la/Q02vlKjD0

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Digital PR is the science of reaching specific people with your news. Here is the latest in terms of trends...

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Some additional information on how CKE Restaurants, Inc. and PMG are leveraging video-level contextual data via the IRIS_ID to target their CTV campaigns and drive actual bottom funnel conversion results! 📈 35% increase in incremental foot traffic 📈 152% increase in incremental sales lift Reach out to us if your a brand looking to increase the performance of your CTV campaigns or if you’re a publisher looking to increase your yield. IRIS.TV #ctv #data #performanceadvertising #contextual Digiday

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Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

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IYKYK. Spectrum Reach is helping "harness the chaos" of the media ecosystem on both the linear AND streaming front. That's why we are the #1 multiscreen video partner in our markets. Combine that with 30MM+ addressable households...and you can see how we help our partners spend more time optimizing outcomes and less time aggregating audience.

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One of this year’s biggest gainers in local advertising? Digital audio. 🎧 Spending on streaming audio ads is on course for a 7.8% increase YoY - second-highest growth of any format, according to Borrell Associates Inc.’s 2024 Local Ad Outlook. 🔝 Podcasting and spots on radio station websites, apps, and smart speakers are expected to hit approximately $1.2 billion in ad spend this year, trailing only online listings at a 8.1% growth rate (topping $20.4 billion). In general, local advertising is forecast to reach $148.9 billion, up 3.9% from 2023. I can totally see why audio is so highly regarded. It delivers advertisers access to highly engaged while complementing other programmatic advertising in multi-channel campaigns. When you consider today’s media landscape (and economy, while we're at it) where every budget is tight as a snare drum, what more could an advertiser ask for? #localadvertising #digitalaudio #digitaladvertising #media #advertisers

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New subscriber conversion rates have plummeted for many subscription brands since April. Is it due to election uncertainty? Expert Robert Skrob shares insights and strategies for subscription businesses to counter the trend and maintain growth. Read more 👉 https://lttr.ai/ATteU #subscriptionmodel #subscriptioneconomy #subscriptionbusiness #subscription #recurringrevenue #membership #subscriptionservice #b2b #b2c

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Struggling to be heard online? 📢 Efficacy Media amplifies your brand's voice with strategic communications and tech PR. We specialize in crafting compelling narratives, managing media relations, and leveraging influencer partnerships for success. 🚀 Engage us for all your communication needs. Visit www.efficacymedia.co  to learn more. 🌟 #EfficacyMedia #BrandVoice #TechPR

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Co-founders of JAR Audio Roger Nairn and Jennifer Moss caught up with BrandStorytelling to discuss the driving forces behind the branded podcast boom, the unique engagement potential of the medium, and the strategic importance for brands entering the podcast space: . . . #brand #brandsory #brandstorytelling #brandpodcast #brandedpodcast #brandfunded #contentmarketing #advertising #storytelling

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STREAMING BUNDLES: Is the cable box making a comeback!? Subscriber churn remains an issue for SVOD services – 42% of US streaming subscribers report that they “'regularly subscribe, cancel and resubscribe,” according to Ampere’s Media Consumer survey covering 1Q24. But bundling streaming services can have a significant impact on mitigating the issue. Ampere cites Disney subscribers as an example: Consumers who had previously churned and then returned to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+ alone, based on 1Q23 sign-ups. Ampere also found that US resubscribers skew younger (aged 18-44), are more likely to be in family households, and are typically avid media consumers. And with that wide media diet, the cohort is 40% more likely than average to exhibit signs of subscription fatigue and 21% more likely to desire unified access to content across different services. Which makes bundles, Ampere concludes, a key strategy in subscriber retention. The cable box is making a comeback! This time, it's on your mobile device$!

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The countdown to election season is on, and we’re here to elevate your campaign strategy. 💡 In a world where connection is key, #DOOH allows you to share your message with voters when and where it matters most. We surround voters throughout their daily lives with impactful, engaging campaigns that put your platform in the spotlight. 🌎 Check out the 7 ways programmatic DOOH drives political campaign success ​​👉 https://hubs.la/Q02G2RjG0

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