David Gómez-Rosado

Establishing a scalable brand architecture for all Salesforce Apps.

A recognizable, scalable, and branded new visual vocabulary. This required an exhaustive design system to unify all illustrations in all products, and in all mediums.

If you want to build a consistent brand, sometimes the best way to start is by preaching-by-example and trying things first internally. With the help of our creative director Todd Matthews and all our internal customers' input, we were able to prove that a scalable, modular, and consistent visual language was possible to express the multiple intended messages of internal teams and initiatives... Later on, we moved these successful processes & architecture to public events.

Under the Unified Merchant Experience initiative, multiple business-facing Groupon brands and product nomenclature, diverse URLs, fragmented user interfaces and disjointed messaging were aggregated into a single voice that delivered to our merchant customers an upscale relationship: It involved a simplified name, a differentiated new logo, new visual branding, new signage and iconography, new photography and illustration, new messaging and copy, new website and new product experiences.

Industrial-grade enclosure for a point of sale in table-service Restaurants. Software + Hardware + Branding

Architecture, design, and launch of G.nome by Groupon. Including brand, logo, UX, UI, industrial design, voice, website, marketing, collateral, service and business strategy.

G.nome is the all-in-one tablet-based platform that provides sophisticated tools for local merchants to run their businesses more effectively and understand their customers better. G.nome instantly recognizes their Groupon customers as they enter their business, seamlessly redeem their vouchers and save time and… Show more

Architecture, design, and launch of G.nome by Groupon. Including brand, logo, UX, UI, industrial design, voice, website, marketing, collateral, service and business strategy.

G.nome is the all-in-one tablet-based platform that provides sophisticated tools for local merchants to run their businesses more effectively and understand their customers better. G.nome instantly recognizes their Groupon customers as they enter their business, seamlessly redeem their vouchers and save time and money with a simple point of-sale system and credit card payment processing service. G.nome integrates with popular accounting software programs such as QuickBooks and Xero and offer a suite of customer relationship management tools, including the ability to customize marketing campaigns based on purchase history, share customer feedback via social media and respond to customer inquiries or comments. Show less

The design, branding, and presentation of this exclusive hardware design for our Breadcrumb PRO customers. High-grade aluminum tablet stand featuring integrated reader and slim yet durable profile. Designed, manufactured, and assembled in the USA. More info on the making of: https://medium.com/industrial-design/a0a3fa6bfe0c

Design and frontend development for Groupon's merchant services brand. Worked on various marketing initiatives around product launches. Upgraded a legacy Rails application to the latest frontend best practices, including mobile-friendly layouts, fluid grids, and a custom Bootstrap-like CSS framework.

Updating the brand experience on all of StumbleUpon's customer touch points: On-boarding user experience, customer communication and social logo and branded visuals, brand voice and value messaging, Illustration, photography, animation & transitions, main actions design and language, etc.

Formulating the new aspirations and value promises for the company of StumbleUpon, by interfacing between the executive and the brand consulting firm of Dave Holland. Providing internal context, resource support, brainstorming and word-smithing on final tag lines, descriptions, and insights on the audience and competitive space.

BitTorrent, Inc. ageing brand had issues with dilution and irrelevance. Here was our solution to freshen it up

µTorrent ageing and inconsistent brand had issues with dilution and irrelevance. Here was my solution to freshen it up. Including logo, website, marketing campaigns & multi-platform product user interface & interaction.

Want Magazine was born out of our love for human-made experiences… and the resulting motivation for contributing in return with enriching experiences of our own.

Lithium needed to showcase the flexibility of its flagship product's customization. Lithosphere was the answer. Additionally I helped architect the design and experience of their brand new Customer Support Management for internal use

Lithium Technologies, Inc. needed a fresh new message of "upgraded" and "up-to-speed with latest technology" to its current customers. Small tweaks and simplifications on the logo helped deliver this without upsetting stablished long-time clients... a whole overhaul of the website communicated we meant business.

Lithium Technologies, Inc. had a small issue: As a “white-label” forum platform service, it offered little personality to be transpired through their product after cloaking by their customer’s own branding. A set of personality traits were developed in their User Interface Library: Buttons, layout, menus, etc... that could provide that underlying common DNA. Among them, a dramatic change in the pre-defined avatar collections.

Artistic direction & graphic design for the premier magazine on User Experience in the Spanish speaking audience.

I teamed-up with Ask.com Analytics Team to create a series of easily digested info-graphics on the different profiles of our targeted audience.

Ask.com developed functioning prototypes for a people search engine. These are the early sketches, wireframes & functionality.

User experience framework & architecture for the entire network of Windows Live products and services.

Europe's Emobla needed a total rethink for their online initiative to provide self-service office furnishing for enterprise

Product planning, brand, design, interface, interaction & architecture for a French interactive TV set-top box.

Tanqueray wanted to promote their brand on a series of hosted parties across Spain with fully staged environments and furniture. I was commissioned to invent a lighting system that conveyed their colors, symbols, and promise to quench thirst

This Singapore-based startup needed a complete upgrade on their brand and product user-experience so to be perceived as a big player to their big customers such as IBM, Telstra, etc.
A complete revamp of their customer-facing communication, manuals, documentation and product user Interfaces.

Nike needed help establishing consistency across all initiatives and business units across the world. We developed guidelines for a homogenized branded style, adopting a low-demand global navigation that could easily be adopted by all Nike websites without much reconstruction on an early phase, and educating teams an providers on a common visual language of typography, color palette and design motifs.

BitTorrent's new software, code-named Project Chrysalis, was the next generation of its mainline client in early 2011. In addition to a complete redesign of the interface, UX, and all features, the beta revealed a new capability previously unseen in any other BitTorrent client: Personal content channels.

Fully revamped website for all merchant-facing initiatives at Groupon.

Featuring: Groupon solutions sorted by merchant categories and business goals to make it easier for local businesses to find the information they need to make informed marketing decisions.

New logo & branded UI, new message & copy content, new code & CMS (that allows for less dependency on engineering), new animated iconography & illustration, new mobile-centric layout (fully responsive), new site & social URLs… Show more

Fully revamped website for all merchant-facing initiatives at Groupon.

Featuring: Groupon solutions sorted by merchant categories and business goals to make it easier for local businesses to find the information they need to make informed marketing decisions.

New logo & branded UI, new message & copy content, new code & CMS (that allows for less dependency on engineering), new animated iconography & illustration, new mobile-centric layout (fully responsive), new site & social URLs (better aligned with brand), new flexible/scalable page architecture, new photography & visual language...

... Basically, a complete rethink of "Groupon for business". Show less