Dana Randall

Fort Lauderdale, Florida, United States Contact Info
5K followers 500+ connections

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  • Contact Dana for services

    Interaction Design, Brand Design, User Experience Design (UED), Visual Design, Brand Consulting, IT Consulting, Web Design, and Software Testing

Publications

Projects

  • Generative AI for Beauty

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    An emerging innovative beauty brand was looking to define the creative direction for their upcoming campaign. Rather than use sourced imagery to identify the mood, look and feel of their upcoming campaign, they wanted to leverage the power of Artificial Intelligence to generate campaign inspiration imagery and mood boards. These images would be used as reference assets to help guide the artists, photographers and stylists shooting the final campaign. The brand was able to rapidly and cost…

    An emerging innovative beauty brand was looking to define the creative direction for their upcoming campaign. Rather than use sourced imagery to identify the mood, look and feel of their upcoming campaign, they wanted to leverage the power of Artificial Intelligence to generate campaign inspiration imagery and mood boards. These images would be used as reference assets to help guide the artists, photographers and stylists shooting the final campaign. The brand was able to rapidly and cost effectively generate several visual directions, ultimately landing on this set of imagery to build their campaign creative from.

    AI generated imagery was used for campaign background and textural assets, rather than shooting images of raw materials or source stock imagery. This enabled to brand of cost effectively produce a variety of textural images for use across the campaign.

  • Coach Made to Order

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    Introduced exclusively in Coach House on 5th Avenue and Regent Street London, customers were able to design custom products.

    Leading the design and development of MTO Rogue's launch was a complex yet exciting initiative working across, digital, retail, customer experience and manufacturing.

  • Gen AI Video - Fantastical Series

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    An experimental image series, exploring the recent feature enhancements in generative AI. Leveraging zoom, vary region and other prompting techniques.

    After generating the imagery series the assets were then processed through some editing tools to create the depth effect animation. And finally once those video clips were complete they were stitched together using editing software to generate content for social media.

Honors & Awards

  • Shoptalk Catalyst

    Shoptalk

    Nominated by the Industry. Recognized by Shoptalk. The Catalysts Program recognizes individuals from retailers and brands who are agents of change, helping transform their retail or brand organizations.

  • Glossy 50: Evolution of Luxury

    Digiday

    The Glossy 50, first annual list featured those contributing to the transformation of fashion, luxury, beauty and technology. In this award, we celebrate the honorees' contribution to their industries' new directions.

  • Clio Image Award // Digital Social // The Coach App

    Clio Awards

    The Coach App – Gold, 2015 - Innovation Digital & Social Award
    https://clios.com/fashion-beauty/winner/digital-social/coach/the-coach-app-2075

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