Fort Lauderdale, Florida, United States
Contact Info
5K followers
500+ connections
Publications
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Glossy 50: Evolution of Luxury
Digiday / Glossy - Innovation Award
The Glossy 50, first annual list featured those contributing to the transformation of fashion, luxury, beauty and technology. In this award, we celebrate the honorees' contribution to their industries' new directions.
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40 Under 40 - Brand Innovators
Driving innovation in brand marketing by leveraging digital media and mobile to transform the way their brands interact with consumers.
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Coach takes lifestyle approach with new social shopping app
Mobile Commerce Daily
Projects
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Generative AI for Beauty
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An emerging innovative beauty brand was looking to define the creative direction for their upcoming campaign. Rather than use sourced imagery to identify the mood, look and feel of their upcoming campaign, they wanted to leverage the power of Artificial Intelligence to generate campaign inspiration imagery and mood boards. These images would be used as reference assets to help guide the artists, photographers and stylists shooting the final campaign. The brand was able to rapidly and cost…
An emerging innovative beauty brand was looking to define the creative direction for their upcoming campaign. Rather than use sourced imagery to identify the mood, look and feel of their upcoming campaign, they wanted to leverage the power of Artificial Intelligence to generate campaign inspiration imagery and mood boards. These images would be used as reference assets to help guide the artists, photographers and stylists shooting the final campaign. The brand was able to rapidly and cost effectively generate several visual directions, ultimately landing on this set of imagery to build their campaign creative from.
AI generated imagery was used for campaign background and textural assets, rather than shooting images of raw materials or source stock imagery. This enabled to brand of cost effectively produce a variety of textural images for use across the campaign. -
Coach Made to Order
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Introduced exclusively in Coach House on 5th Avenue and Regent Street London, customers were able to design custom products.
Leading the design and development of MTO Rogue's launch was a complex yet exciting initiative working across, digital, retail, customer experience and manufacturing. -
Gen AI Video - Fantastical Series
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An experimental image series, exploring the recent feature enhancements in generative AI. Leveraging zoom, vary region and other prompting techniques.
After generating the imagery series the assets were then processed through some editing tools to create the depth effect animation. And finally once those video clips were complete they were stitched together using editing software to generate content for social media.
Honors & Awards
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Shoptalk Catalyst
Shoptalk
Nominated by the Industry. Recognized by Shoptalk. The Catalysts Program recognizes individuals from retailers and brands who are agents of change, helping transform their retail or brand organizations.
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Glossy 50: Evolution of Luxury
Digiday
The Glossy 50, first annual list featured those contributing to the transformation of fashion, luxury, beauty and technology. In this award, we celebrate the honorees' contribution to their industries' new directions.
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Clio Image Award // Digital Social // The Coach App
Clio Awards
The Coach App – Gold, 2015 - Innovation Digital & Social Award
https://clios.com/fashion-beauty/winner/digital-social/coach/the-coach-app-2075
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