Articles by Dave
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This is the defining time to be a marketer
This is the defining time to be a marketer
By Dave Morgan
Activity
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Awesome catch up breakfast with great friend & media legend Jon Spaet talking politics, Ukraine 🇺🇦 & entry- level hiring strategies (learned a…
Awesome catch up breakfast with great friend & media legend Jon Spaet talking politics, Ukraine 🇺🇦 & entry- level hiring strategies (learned a…
Shared by Dave Morgan
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Great, must read work from Bill Duggan & Association of National Advertisers team!
Great, must read work from Bill Duggan & Association of National Advertisers team!
Shared by Dave Morgan
Patents
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Method and apparatus for television program promotion
Issued US 8,627,356
A computer implemented method and apparatus for determining an optimal time and channel for delivery of television advertising content based on viewer profile information is disclosed. The method and apparatus provide for collecting viewer profile information for a viewer and storing it in a computer memory. Segments of viewers may be defined by viewer profile information thresholds in the computer memory. Viewers may be assigned to an audience segment based on a comparison of the viewer…
A computer implemented method and apparatus for determining an optimal time and channel for delivery of television advertising content based on viewer profile information is disclosed. The method and apparatus provide for collecting viewer profile information for a viewer and storing it in a computer memory. Segments of viewers may be defined by viewer profile information thresholds in the computer memory. Viewers may be assigned to an audience segment based on a comparison of the viewer profile information thresholds with the collected viewer profile information. Information describing programs to be promoted, spots in which promotions for such programs may air, and geographic data also may be collected and stored. The computer may determine an optimal time and channel for delivery of the television advertising content to a selected audience segment based on the program to be promoted information, spot information and geographic data. The method and apparatus may be of particular use in determining optimal channels and times for promotion of a television program on a channel/network other than the channel/network on which the program is to air (i.e., cross-network promotion).
Other inventorsSee patent -
Audience matching network with performance factoring and revenue allocation
Issued US US 11/014,248
Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based…
Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
Other inventorsSee patent
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