Debra Fleenor

This analysis is interesting, but it lacks judgment based on data analysis and profit margin calculation. Currently, manufacturers of 6DOF VR all-in-one headsets are selling each unit at a loss, yes, you heard it right, they are incurring significant losses. One company in the industry expanded from 400 employees to 2000, then downsized to 200 after experiencing two years of severe loss-making investments, and now they are focusing on the B2B market. Meta's quarterly losses even exceed hardware sales by tenfold. Continuing this kind of business model is simply burning investors' money. Products like Oculus Go, with a form factor of 3DOF all-in-one headsets, have completely different use cases from products like Quest, which are 6DOF all-in-one headsets. This market does not have consumer users; it focuses on dozens of application scenarios such as education, training, healthcare, and entertainment. These scenarios demand customized products with relatively lower performance requirements. They need simple deployment and user-friendly operation. What's especially important for B2B industries is that manufacturers can develop different functions based on different scenarios and software to meet various customer needs. Moreover, over the past few years, tens of thousands of software and hardware manufacturers, content providers, and integrators have benefited from these 3DOF scenarios. They are making money; they are not incurring losses, especially not from failed products as mentioned in the article. https://lnkd.in/g2vdM9nH

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The latest isssue of HPC Today is published by the great tks | publisher, event organiser, media agency. Here's the surfactants insights column. "Will LAS be Replaced?" This is a really easily readable online magazine format. Check it out. Many peer reviewed articles in here also (not my opinion pieces, I hasten to add) #surfactants #alkybenzene

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"Hail Mary" or embracing the future? Time will tell. Early Internet, online magazines were thrilled to get traffic from Google (and Yahoo, and AskJeeves, and Lycos, and Altavista). Couldn't wait to get their sites crawled and get those clicks. Then at some point newspapers started saying (a) "hey shouldn't Google be paying to feature our snippets?" and (b) there's no route to financial stability without paying subscribers. Time Magazine, arguably among the most notable magazines of the 20th Century, has thrown in the towel on subscriber paywalls. And rather than embrace a strategy of hoping ChatGPT notices their content, they're proactively cutting a deal to let the AI beast crawl their archives and be prepared to answer user queries. And write new content? Well at least not in this announcement, but you can bet the chief execs are thinking that. It also helps that there's no one to sue at ChatGPT, unlike Google. When Google started making that sweet, sweet paid search money, there were a lot of hungry mouths to feed (remember "Buzz"?) If publishers get mad at ChatGPT, they'll be reminded that as a non-profit there's not a lot of juice in that lawsuit. Publishing is hard. Paid subscribers are scarce and cheap. So is Time throwing in the towel on financial stability, or embracing the inevitable? Time will tell. :-)

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🔥 We Are Entering a New Era of Generative Short-Form Video The #digital has seen a remarkable evolution in #content #creation, driven by technological advancements that continuously reshape our #media landscape. As we stand on the cusp of a new era, #generative short-form #video is poised to revolutionize how we produce and consume content. Central to this transformation are tools like #Google's #Veo, which leverage #artificialintelligence to create compelling #shortvideos from simple text #prompts or images. #GenerativeAI, a branch of artificial intelligence that focuses on creating new content, has made significant strides in recent years. From generating realistic images to composing music, #AI's creative capabilities have expanded dramatically. The advent of generative short-form video represents the latest frontier, promising to democratize video production and unleash unprecedented creative potential. Veo: A Glimpse into the Future Google's Veo is at the forefront of this #generative revolution. This cutting-edge tool allows users to input a text prompt or an image and receive a fully formed short video in response. The implications of such a tool are profound, offering numerous benefits. One of the most significant impacts of Veo is its potential to democratize content creation. Traditional video production often requires substantial resources, including equipment, software, and expertise. Veo removes these barriers, enabling anyone with a creative idea to generate high-quality videos quickly and easily. This accessibility can empower a broader range of voices and perspectives, enriching the diversity of content available online. In the marketing and advertising sectors, the ability to rapidly produce tailored video content is invaluable. Veo can generate videos that cater to specific audiences or adapt to current #trends, enabling more dynamic and responsive #marketing strategies. #Brands can leverage this technology to create engaging, personalized content that resonates with consumers on a deeper level. Veo's capabilities are underpinned by advancements in machine learning and natural language processing. The tool analyzes input prompts to understand the context and desired output, leveraging vast datasets to generate #videos that are both relevant and visually appealing. This process involves sophisticated algorithms that simulate creative decision-making, ensuring the resulting videos align with the user's intent. Looking Ahead As generative short-form video tools like Veo continue to evolve, we can expect even more sophisticated and versatile applications. Future iterations may incorporate advanced features such as real-time editing, interactive elements, and integration with other AI-driven creative tools. The possibilities are vast, promising a future where video production is not only more accessible but also more imaginative and dynamic.

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Excited to share insights from the CMO Series podcast, where Brad Vynalek, Jennifer Rupkey, and Ed Lovatt discuss the crucial link between firm leadership and business development. Learn about their collaborative approach driving firm success! #LegalBusinessDevelopment #FirmLeadership #BusinessDevelopmentStrategies

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Traditional media companies need a structured approach to bring AI to scale. And they must bring their teams along the transformation journey. Our latest research reveals key steps for implementing AI tools and improving both ad revenue and client support in the process: on.bcg.com/2399

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Thrilled to be featured in ADWEEK’s recent article on the ad tech M&A landscape. The past 18 months have been a whirlwind – high inflation, rising interest rates, and global uncertainty put a damper on liquidity. M&A activity slowed, and fundraising became a challenge. However, I see the current chess moves as a prelude to consolidation. This will unlock cash flow and pave the way for more strategic M&A deals in the near future. Expect to see some “average” deals this year, but the market is resetting for a stronger 2025. Get ready for solid returns and a more dynamic ad tech landscape next year. Thanks to Catherine Perloff! https://lnkd.in/dg7PQ6eU #adtech #investing

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Who will be the next supply chain consolidator? From 2011 to 2021, XPO scaled up from $70M to $20B, fueled by a combination of organic growth and 18 acquisitions. The model was extremely successful. But the supply chain ecosystem remains extremely fragmented. There is plenty of room for new consolidators to emerge as winners. In the food supply chain software arena, one emerging acquiror is GrubMarket Inc. They have built a network model to help food suppliers automate their relationships with their customers. GrubMarket has acquired over 100 companies to date. They are expecting to exceed $2B in annualized revenue. And they just announced their latest purchase: Butter 🧈, a SaaS platform to automate food distribution. Kudos to Mike Xu, Winston C., and all involved! #logistics #supplychain #consolidation https://lnkd.in/emY4wpsy

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What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/e3aBPiYQ #ContextualAI #ConsumerPrivacy #ContextualAdvertising

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TLDR: Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. https://lnkd.in/d4tyritu

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This is so great to see! As we head into the Upfronts and Newfronts, brands need to know they can reach a massive audience, using video, that doesn't get skipped or ignored and is 4x more efficient on a cost per second viewed metric. Efficiency AND Impact from In-Scene Media #uninterrupted #advertising with #AI

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AI ad products present both opportunities and risks. Leveraging them optimally for consumer brands requires a lot of nuance - with a few of my thoughts in Modern Retail https://lnkd.in/gcYrqmV4

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Do You Know What Kind of Content You Support with Your Ad Dollars? In my years managing media, I witnessed a concerning trend: formal media struggling against platforms that prioritized views over content curation. The lack of transparency made it difficult to ensure ads appeared alongside trustworthy content. A recent study reveals that much of online misinformation is funded by advertising, affecting companies unaware of their ads appearing on such sites. This highlights a crucial issue: while platforms algorithmically place ads, advertisers often lack visibility into where their ads end up, leading to consumer backlash when they appear on misinformation sites. This underscores the need for advertising dollars to support quality content. Transparency in ad placement and a strong stance against financing misinformation can help restore trust in digital advertising. It’s promising to see this issue gaining attention, as it is essential for the sustainability of credible media. #Advertising #Transparency #MediaManagement #Misinformation

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Question for #adtech & #martech buyers: If you're "shopping" for a new piece of tech (e.g. CDP, ID Solution, DSP, etc.) where do you go first to learn about it? (how it works, positioning, pros / cons, comps to other tech, use cases, etc.) Is it the company website, G2, schedule a call with a rep, something else? Where do you go second? What research tools do you find to be the most useful and why? Beth Kirsch Andrew Tweed Vinny Rinaldi Sam Faillace Therran Oliphant Michelle Butz Carly Costantino Michael Treon Justin Scarborough Amy Hu Lauri Vela Geoffrey Sanders Pauline Reader Lauren Chaplin Stephen Tompkins

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Excited to be interviewed by Authority Magazine on the future of Adtech. Michael Sacca is the Chief Executive Officer of Leadpages, an innovative lead generation platform. With over two decades of experience in the tech industry, Michael has held leadership positions at several notable organizations, including Crew, the parent company of Unsplash, and Dribbble, a social networking platform for digital designers. He played a pivotal role in Dribbble Holdings Ltd.’s growth. Under Michael’s leadership, Leadpages continues to evolve, offering advanced conversion tools and simplifying lead generation for businesses of all sizes. Advertising technology is rapidly evolving, transforming the way brands connect with consumers. From programmatic advertising to data analytics, the adtech industry is driving innovation and efficiency in marketing. In this series, we would like to feature and interview industry leaders, innovators, and experts in adtech to share their insights on the future of this dynamic field. Read the full article here: https://lnkd.in/gfs7YUMb

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My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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Fundamentally, advertising is akin to financial services. Marketers give agencies a budget just as investors give financial advisors investment dollars. Advertising and Marketing has lost sight of this notion and it's exciting to see events like AdTech Economic Forum address the ROI factor of this industry. mktg.ai is looking forward to seeing Brian Wieser, CFA Madison and Wall and a host of industry leaders. #marketing #advertising

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Looking forward to discussing how changing demographics and culture norms are affecting investment opportunities in longevity, health and well-being at The Care Summit today Alongside Cake Ventures' Monique Woodard, Ziegler's Dan Hermann, Oak HC/FT's Billy Deitch and JPMorgan Chase & Co.'s Jennifer Edwards, we’ll dive into the trends shaping how we are investing in the space: - Last year marked one of the most significant social and economic moments in modern times: The number of older adults—those aged 50 and over- surpassed the number of children under the age of 15 for the first time. - In 2020 the 50 plus population contributed $45 trillion to global GDP, or 34% of the total. That equates to about 3x the revenue of the world’s 100 highest- earning companies in 2020. - The U.S. population grew by 24.5 million from 2010 to 2022, and Hispanics accounted for 53% of this increase – a greater share than any other racial or ethnic group. - Women around the world and across all ages drive 64% of consumer spending

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Marshall Cohen is among a handful of smart, thoughtful research professionals who has made an important contribution to the media and advertising business for several decades. His leadership has guided most of the big decisions in methodology and data validation. It's an honor to welcome Marshall to MediaVillage.org Thought Leaders. Here's his first contribution sharing his perspective on how streaming services are failing to connect meaningfully with their subscribers and his proposed solutions. https://lnkd.in/gy3HPQ3p

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