“I had the opportunity to work with Eric during his time at WinCraft and he is one of the brightest folks in our industry. Eric is also a pleasure to work with and has a collaborative approach to business. His broad based skill set and affable personality will make him successful in whatever he chooses to do. ”
Lees Summit, Missouri, United States
Contact Info
2K followers
500+ connections
About
Contributions
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How do you adapt brand guidelines to resonate with varying consumer behaviors in global markets?
The point of brand guidelines is to guide you and the brand for long term growth with the markets most important to the brand. Just because you can target a market or make a minor change to be more locally relevant doesn't mean it is good for your brand's image and growth long term.
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How do you adapt brand guidelines to resonate with varying consumer behaviors in global markets?
Local legal advice is critical along with the balance of national and international legal. If you focus to tightly on the local and lose site of the bigger picture of the brand you can lose protection of that brand by not being consistent.
Activity
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This has been a great project to be a part of. stay tuned for more 2A Marketing Alphagraphics Belton/Lee's Summit
This has been a great project to be a part of. stay tuned for more 2A Marketing Alphagraphics Belton/Lee's Summit
Shared by Eric Johnson
Experience & Education
Publications
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Helicobacter pylori eradication as a surrogate marker for the reduction of duodenal ulcer recurrence.
Aliment Pharmacol Ther.
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Double-blind, controlled trials of omeprazole and amoxycillin for treatment of Helicobacter pylori.
Aliment Pharmacol Ther.
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Accuracy of CLOtest after Helicobacter pylori therapy.
Gastrointest Endosc
Courses
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Proficient in MS Office Suite, Google Analytics, Access DB, Power BI and Crystal Reports.
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Projects
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International Collegiate Licensing Association (ICLA) Summer 2014 Convention General Session
For the International Collegiate Licensing Associations Summer 2014 Convention General Session, Sonjya Derbove, Director of Licensing and Trademarks at the University of Missouri, Eric Johnson, Vice President Collegiate Sales and Marketing at Wincraft, Chris Kelly, Associate Vice President for University Marketing and Communications at Pittsburg State University, and Cassidy Moore, Vice President Marketing and Licensing at Wildcat Retro Brands, LLC along with our moderator, Tami Breymeyer…
For the International Collegiate Licensing Associations Summer 2014 Convention General Session, Sonjya Derbove, Director of Licensing and Trademarks at the University of Missouri, Eric Johnson, Vice President Collegiate Sales and Marketing at Wincraft, Chris Kelly, Associate Vice President for University Marketing and Communications at Pittsburg State University, and Cassidy Moore, Vice President Marketing and Licensing at Wildcat Retro Brands, LLC along with our moderator, Tami Breymeyer, Director of Licensing and Trademarks at Kansas State University and I decided to create an educational session on "Developing Merchandise for School or Athletics Anniversaries & Special Events."
Each team member spoke on how they developed merchandise surrounding university or athletic anniversaries and special events. For Purdue's portion in the presentation, I decided to focus on our Hammer Down Cancer campaign and how merchandise was created to support the athletic special event. By looking at data from Cone Communications Social Impact Study in 2013, I was able to understand the challenges and opportunities facing our Hammer Down Cancer campaign and developed a series of recommendations and solutions for the campaign to educate my peers on what principles to focus on when creating Corporate Social Responsibility Product/Campaigns. For example: provide ongoing and transparent proof of the impact - it's not just about standing for philanthropic causes, it's about progress toward solutions (educate your consumer).Other creatorsSee project -
International Collegiate Licensing Association (ICLA) Summer 2014 Convention General Session
For the International Collegiate Licensing Associations Summer 2014 Convention General Session, Sonjya Derbove, Director of Licensing and Trademarks at the University of Missouri, Eric Johnson, Vice President Collegiate Sales and Marketing at Wincraft, Chris Kelly, Associate Vice President for University Marketing and Communications at Pittsburg State University, and Cassidy Moore, Vice President Marketing and Licensing at Wildcat Retro Brands, LLC along with our moderator, Tami Breymeyer…
For the International Collegiate Licensing Associations Summer 2014 Convention General Session, Sonjya Derbove, Director of Licensing and Trademarks at the University of Missouri, Eric Johnson, Vice President Collegiate Sales and Marketing at Wincraft, Chris Kelly, Associate Vice President for University Marketing and Communications at Pittsburg State University, and Cassidy Moore, Vice President Marketing and Licensing at Wildcat Retro Brands, LLC along with our moderator, Tami Breymeyer, Director of Licensing and Trademarks at Kansas State University and I decided to create an educational session on "Developing Merchandise for School or Athletics Anniversaries & Special Events."
Each team member spoke on how they developed merchandise surrounding university or athletic anniversaries and special events. For Purdue's portion in the presentation, I decided to focus on our Hammer Down Cancer campaign and how merchandise was created to support the athletic special event. By looking at data from Cone Communications Social Impact Study in 2013, I was able to understand the challenges and opportunities facing our Hammer Down Cancer campaign and developed a series of recommendations and solutions for the campaign to educate my peers on what principles to focus on when creating Corporate Social Responsibility Product/Campaigns. For example: provide ongoing and transparent proof of the impact - it's not just about standing for philanthropic causes, it's about progress toward solutions (educate your consumer).Other creatorsSee project
Organizations
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New Licensing Director Mentor
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International Collegiate Licensing Association
Director
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WinCraft Inc.
Director
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Winona Chamber of Commerce
Public Policy Committee Member
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Winona YMCA
Board of Directors
-Treasurer, 2011 to 2014
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Winona Chamber of Commerce
Director
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Ready Set School
Director
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Recommendations received
4 people have recommended Eric
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What a great organization that helps so many small businesses. I enjoyed being part of this event. Our very own Matt Fitch was a fabulous presenter.…
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ABcreative, inc. would like to introduce Jeff Driskill, Sales Manager for the company. Jeff brings a combined 30+ years of business experience in…
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Kicking off #NACDA24 with our board members and past president. Special thanks to two members rolling off Kris Talley and Alixe Holcomb, as well as…
Kicking off #NACDA24 with our board members and past president. Special thanks to two members rolling off Kris Talley and Alixe Holcomb, as well as…
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Come out to Legends Field this Thursday June 6 to see your back-to-back Super Bowl champion Kansas City Chiefs test their softball skills and hit…
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As a proud parent of a member of the largest graduating class at UC, I wanted to give a huge Thank You to the University of Cincinnati commencement…
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