“ Eric came to our office in Tel Aviv for three days to work with us on some user acquisition and general strategy projects. It was great having Eric in our office, and his perspective was invaluable. The scope of knowledge Eric has in marketing, monetization and business in general is impressive. Everyone on the team enjoyed working with Eric, I highly recommend him!”
About
Activity
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Is FAST the best path forward for Netflix advertising? Netflix's $NFLX global subscriber base grew modestly in Q2 at 2.9%, but its US + Canada…
Is FAST the best path forward for Netflix advertising? Netflix's $NFLX global subscriber base grew modestly in Q2 at 2.9%, but its US + Canada…
Shared by Eric Seufert
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Netflix announced today that its VP of Ad Sales is leaving the company. The company’s President of Worldwide Advertising left in October after just a…
Netflix announced today that its VP of Ad Sales is leaving the company. The company’s President of Worldwide Advertising left in October after just a…
Shared by Eric Seufert
Experience & Education
Publications
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Freemium Economics
Morgan Kaufmann
A technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to…
A technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to building a spreadsheet template), Analytics implementation, and User Acquisition.
Freemium Economics will be published by Morgan Kaufmann in January 2014.
Languages
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English
Native or bilingual proficiency
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Estonian
Professional working proficiency
Recommendations received
15 people have recommended Eric
Join now to viewMore activity by Eric
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This was a really fun conversation with Eric Seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB…
This was a really fun conversation with Eric Seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB…
Liked by Eric Seufert
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Is Netflix’s advertising business a success? I’d argue that Netflix’s success with its advertising tier has been mixed. Netflix’s speed of execution…
Is Netflix’s advertising business a success? I’d argue that Netflix’s success with its advertising tier has been mixed. Netflix’s speed of execution…
Shared by Eric Seufert
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