Eric Swayne

Dallas-Fort Worth Metroplex Contact Info
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About

Eric Swayne is the Director of Business Intelligence at BirdieBox, the experts in…

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Experience & Education

  • BirdieBox

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Publications

  • Scientist to Storyteller: How to Narrate Your Data (working title)

    Focal Press

    Due 2016!

    After years of working with and leading social analytics and research teams, and even architecting the platforms they use, I've come to a harsh reality: the most important part of data is the reaction AFTER users consume it. The meeting where the C-suite actually remembers a report, why it was important, and decides to apply it in a business decision. The changes users make to their own habits after seeing the statistics of their health. The choice a lawmaker may make to alter…

    Due 2016!

    After years of working with and leading social analytics and research teams, and even architecting the platforms they use, I've come to a harsh reality: the most important part of data is the reaction AFTER users consume it. The meeting where the C-suite actually remembers a report, why it was important, and decides to apply it in a business decision. The changes users make to their own habits after seeing the statistics of their health. The choice a lawmaker may make to alter policy for a nation based on a single data-driven anectdote.
    The problem is not that we don’t have the data, it is that we fail to communicate it in a way that sticks to the audience – whoever that may be. This book is a journey to work from the analog human back to the digital data. We will unpack the biology, psychology, economics and Freakonomics that make humans tick. We will understand what a data-driven insight truly IS, and how we can help others not only understand it, but act on it. We'll talk tools and tips, but most importantly, we'll cover the techniques you can use to become an Agent of Change, rather than just a Janitor of Data.

Patents

  • System and apparatus for assessing reach, engagement, conversation or other social metrics based on domain tailored evaluation of social media exposure

    Issued US 10,049,371 B2

    Embodiments described herein provide a social media analytics platform. An entity may be configured with respect to the platform and a number of social media accounts, and other data such as aliases or search terms associated with the entity. Data is collected at certain intervals from the various online sites, including social media sites, using the various disparate and proprietary interfaces and data models provided by the sites and the configurations for the social media accounts associated…

    Embodiments described herein provide a social media analytics platform. An entity may be configured with respect to the platform and a number of social media accounts, and other data such as aliases or search terms associated with the entity. Data is collected at certain intervals from the various online sites, including social media sites, using the various disparate and proprietary interfaces and data models provided by the sites and the configurations for the social media accounts associated with an entity. Using this data obtained from these online sites one or more scores can be calculated or update based on the data, where the score(s) may serve to quantify a facet of the entity's social media exposure and may serve to be domain specific to the entity. The scores for each of the indices for an entity can thus serve to quantify facets of an entity's social media exposure.

    See patent

Projects

  • SocialScape Restaurants Report

    The SocialScape Restaurants Report was a monthly view of the top 200 restaurant brands in the industry, and how their social footprints are changing over time. The report uncovered who's winning the battle for social prominence, what's changing within the industry as a whole, and how diners were reacting to brand shifts each month.

    Other creators
    • Susannah Gulick

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