Christina B.

Houston, Texas, United States Contact Info
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    Search Engine Marketing (SEM), Lead Generation, Marketing Consulting, Digital Marketing, Advertising, Marketing Strategy, Performance Marketing, Market Research, Content Strategy, and Growth Marketing

About

Chris Brady is a digital marketer with a track history of planning, launching, and…

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Activity

Experience & Education

  • t2ó | North America

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Licenses & Certifications

Volunteer Experience

  • Committee Chair

    Extra Life Austin

    - 11 months

    Children

    Via its annual 24-hour gaming marathon Extra Life Austin helps raise funds for the Children's Miracle Network Charity Care Program at Dell Children's Hospital. As the committee chair, I helped staff events, reached out to local businesses, raised awareness of the group, and played a lot of video games. It's amazing, and while I'm not directly involved anymore, I still participate when I can.

  • Social Media Coordinator

    Extra Life Houston

    - 1 year

    Children

    Raised awareness of Extra Life via special events, promotions and social media; assisted in the coordination of fundraisers and cross-promotional activities; raised awareness of The Children's Miracle Network at Texas Children's Hospital.

Courses

  • Facebook Blueprint App Installs

    -

  • Facebook Blueprint Brand Best Practices

    170276-39617264

  • Facebook Blueprint Creating a Facebook Page

    170279-39611609

  • Facebook Blueprint Creative Best Practices

    168854-39611610

  • Facebook Blueprint Creative Considerations for Video in Mobile Feed

    177985-39617901

  • Facebook Blueprint Direct Response Best Practices

    170274-39611465

  • Facebook Blueprint Facebook Terminology

    170272-39611621

  • Facebook Blueprint Gaming Best Practices

    176910-39611623

  • Facebook Blueprint How Facebook and Instagram Can Help Email Marketers

    179911-39611628

  • Facebook Blueprint Introduction to Facebook Pages

    170278-39611635

  • Facebook Blueprint Messenger: Connect and Communicate with Customers

    179961-39867883

  • Facebook Blueprint Successful Campaigns Best Practices

    170273-39611466

  • Facebook Blueprint Welcome to Marketing on Facebook

    170271-39611660

  • Google Academy for Ads: AdWords Basics

    -

  • Google Academy for Ads: AdWords Fundamentals

    -

  • Google Academy for Ads: Choose the Right Mobile Asset

    -

  • Udacity Grow with Google Challenge Scholarship: Front-End Web Dev

    -

Projects

  • Chow-Bryant Site Copy

    - Present

    Write copy and refine content on website pages and blogs based on analytics data, current market trends and what's proven effective. It's an always ongoing process. Thus far, as a content campaign, it works.

    Other creators
    See project

  • LinkedIn Blog: Bootstrapping an Ad Agency

    - Present

    Blog on what it's like to run a start-up digital ad agency that focuses on goals and campaign performance. The views are my own and don't necessarily reflect the views of my business partner. The language is not always church-friendly, but the information is real.

    See project

  • Search Marketing Consultant for The Wright Touch

    -

    Plan and execute paid search and digital media campaigns for clients of The Wright Touch.

  • Search Marketing for Shellist | Lazarz | Slobin

    -

    Improve and enhance search engine marketing results for all websites for Shellist | Lazarz | Slobin Employment Trial Lawyers.

  • Unleaded Communications Search Marketing and Paid Social Marketing

    -

    Managed search engine marketing, SEO and paid social marketing for several of Unleaded's clients.

  • MaxBowl Facebook Campaign

    -

    Managed Facebook pages for three family entertainment center locations, including their Thanksgiving and Christmas break campaigns.

  • Pennzoil Amazon Brand Page and Pennzoil Platinum/Ultra Platinum A+ Product Pages

    -

    Updated Amazon brand page for Pennzoil. Created Amazon A+ product pages for Pennzoil Platinum and Pennzoil Ultra Platinum.

    See project

  • Local Consumer Marketing Site Maintenance

    -

    Updated and maintained Brand Champions Program's pages on site, including shared Google Drives, Google Calendars, and site appearance and functionality.

    Other creators

  • Technology Research

    -

    Identified, researched, and found ways for Greenhouse programs to partner with event technology companies, consumer-facing apps, and websites.

  • Brand Champions Google Site

    -

    Updated and maintained site, including shared Google Drives, Google Calendars, and site appearance and functionality. From November 2012 through May 2013, worked with a team composed of both Brand Champions and Brown-Forman management to design and organize a Google site to keep all information for Brand Champion program easily accessible.

    Other creators
    See project

  • In-House Web Development Research

    -

    Researched the necessary skills and budget to bring web development team in house.

  • Server and Email Research and Troubleshooting

    -

    Over the course of several months, compiled email errors originating from client's server. Using data from error messages, researched possible issues and solutions. Regularly forwarded and discussed information with client to facilitate fix.

    Other creators
    • Jake Mahoney

  • Monthly Regional Highlights Newsletter

    -

    Edited and organized the Brand Champions Program's monthly Regional Highlights newsletter.

    Other creators
    • Dante Maciel

  • Social Media Management

    -

    Managed social media accounts for freelance clients.

  • Content Writing

    -

    Wrote and optimized web content for sites, blogs and social media accounts.

  • SEO Consulting

    -

    Provided SEO work, including consulting and analysis.

  • Trivia Adventure

    -

    Building and maintaining community for Trivia Adventure Facebook game. Occassional forays into game content creation.

  • CerebralFix Social Media & Community Management

    -

    Managed Facebook pages, Twitter accounts, and Pinterest boards and moderated forums for CerebralFix and its products in an effort to create a community, drive traffic to the site and to various CerebralFix-developed games, and provided information to players and development partners alike. Tracked and monitored generated traffic. Wrote blog posts and press releases. Provided assistance with documentation and presentations as requested.
    • Wrote blogs and press releases and managed social…

    Managed Facebook pages, Twitter accounts, and Pinterest boards and moderated forums for CerebralFix and its products in an effort to create a community, drive traffic to the site and to various CerebralFix-developed games, and provided information to players and development partners alike. Tracked and monitored generated traffic. Wrote blog posts and press releases. Provided assistance with documentation and presentations as requested.
    • Wrote blogs and press releases and managed social media accounts and SEO for Silk Trader, a planned mobile game; AppStrip, a Facebook games cross-promotional network, and Terrapets mobile and Facebook games.
    • Managed all social media accounts and user communities for company.

  • AppStrip Digital Communications

    -

    Remotely wrote web content, email content and press releases for a Facebook games cross-promotional network.

  • Silk Trader Social Media Promotions

    -

    Remotely managed online presences for planned game.

  • Terrapets Social Media Promotions

    -

    Remotely wrote and managed content, community and online promotions for game's blogs, press releases, Twitter, Facebook and Google+ accounts.

  • Google+, Facebook, Twitter, and Blog Management

    -

    Remotely managed all social media accounts for CerebralFix, including all the major social networks and forums found via Google alerts.

  • Volvant Social Media & Blog Copywriting

    -

    Wrote blog and social media posts for B2B social media management tool, Volvant.

  • Content Writing and SEO

    -

    Remapped site, wrote new content for most pages, ensured that SEO in place.

    See project

  • Development Communications Writer, University of Houston

    -

    Wrote letters on behalf of the president, vice chancellor, and various college deans; researched various topics; edited stewardship reports; tracked upcoming reports and their requirements; contacted development officers and/or deans regarding needed information.

Honors & Awards

  • LinkedIn ProFinder Best of 2016

    LinkedIn

    Recognition for being one of the outstanding ProFinder professionals of 2016.

Languages

  • Japanese

    Limited working proficiency

  • English

    Native or bilingual proficiency

  • English, Middle (1100-1500)

    Professional working proficiency

  • Spanish

    Elementary proficiency

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