“First up I just want to say VSA has been a great agency across multiple roles and companies in my career, so I cannot recommend them enough for brand work. Recently I worked with Michael (Girts) and the VSA team on a big positioning project, the largest our 35 year old brand had tackled, and by far the most complex not only with so much history, but with mixed interpretations of the brand as well as cultural tensions tha come with varying perspectives that are ingrained. Michael was absolutely instrumental in the work we did with repositioning, really helping us land the changes we needed in bringing an evolved and exciting position for the brand. He was an absolute pleasure to work with in both his super positive engagement and work that was delivered. His thoughtfulness is unmatched, and he is always willing to get the root of a situation so we can have the best possible outcome (and trust me, I really like to push the teams to deliver the best we can, I am without a doubt not an easy client in terms of depth and challenging the work). So if you are looking for deeply considered stategic work that will elevate your brand and provide the richness you need definitiely engage with Michael and the VSA team.”
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VP Strategy has to be the hardest strategy role to hire for. That jump from Director to VP is a big one. But that leap isn't an increase in skillset…
VP Strategy has to be the hardest strategy role to hire for. That jump from Director to VP is a big one. But that leap isn't an increase in skillset…
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Sometimes cults aren't all they're cracked up to be... The Indelible with a refreshing take on an oft-used phrase that "might not mean what you think…
Sometimes cults aren't all they're cracked up to be... The Indelible with a refreshing take on an oft-used phrase that "might not mean what you think…
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In our latest memo, I recall one of my more ambitious former clients.
In our latest memo, I recall one of my more ambitious former clients.
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We're delighted to announce that Klaus Schuller will be joining the team as Virginia Repertory Theatre's new Managing Director. He brings a wealth of…
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“To make a room luxurious, remove things, rather than add things.” – Kevin Kelly. I love this quote from Kevin Kelly. He’s talking about the art of…
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Knowledge work is not factory work. "Our brain does not operate like an assembly line. But we run it that way. And now we have a lot of misery…
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