Heather Lovett

I love this AD, but not for the product it promotes…🧐 Remember those soda ads with athletes guzzling sugary drinks? Yeah, total BS. Liquid Death Flavored Sparkling has 20 calories and 4g of sugar compared to the sugar bombs in most sodas. That's 10x less sugar… But wait, this isn’t why I’m sharing this.. This isn't just about one brand. The ad game is changing. Brands are roasting each other with hilarious campaigns, pointing out weaknesses and pushing for better products. Think about it: companies are basically studying their competitors and finding ways to improve their own offerings. This fierce competition is ultimately good for us, the consumers! So next time you see a brand playfully mocking another, remember: it might just lead to healthier, tastier options for everyone. Follow me for more Rinor Restelica #LiquidDeath #Marketing #Innovation

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👔 Looking to up your SEM game? Consider incorporating display ads into your marketing strategy! 🌟 Display ads offer a unique way to reach your target audience and drive conversions. With eye-catching visuals and strategic placement, you can increase brand visibility and attract new customers. 💼 Plus, display ads can be an effective way to retarget website visitors and keep your brand top of mind. 💡Have you used display ads before? Share your insights, tips, and tricks in the comments below. #SEM #DisplayAds #MarketingStrategy 💻📈🚀

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Inspiration, ideas, and resources for marketing pros and business leaders ... That's what Maine-Stay 2024 is all about. I live in Maine. I travel to conferences to learn, find ideas, and keep up to date with the latest tips, trends, and strategies to help my business and my clients. But it's expensive to travel. And it's even more expensive when the conference you go to doesn't deliver as much value as you wanted. There's an opportunity cost to attending workshops, conferences, and other events that take you away from your daily work. So if you're going to consider stepping away from your core duties, you should feel confident that its worth doing so. And that's why we put so much effort into making damn sure the two day event we call Maine-Stay is more than just "time out of the office." We are passionate about loading it with practical and tactical tips along with experienced, inspirational presenters that will get your idea treadmill spinning. So who should consider attending Maine Stay 2024? ↳ Marketing pros who are juggling too many balls at once ↳ Business leaders looking for practical advice on how to stand out ↳ Anyone interested in learning how to use time and money effectively to help your marketing efforts be more consistent and profitable Check out what we're building for you at www.Maine-Stay.com

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Let's talk a little bit about category reinvention. I've seen multiple posts lately handwringing about new category entrants or new categories that aren't "worth paying so much for." One example was a post about the NA beverage category. The critique boiled down to this: why pay a ton for wine that is "just juice" or "cocktails" that are just sugar, water and additives? The author even goes as far as to argue that it's not worth paying for because you could mix mocktails at home by yourself. I don't disagree that flavor and other alcohol-like qualities (bite, burn, etc.) could be improved in the alternatives. And, yes, many products can be (re)created at home with time, money and access to the right ingredients. However, this is part of the growth and maturation cycle of most categories: ➡ New alternatives emerge at a higher price point ➡ Marketing dollars are put behind them ➡ Consumers compare them to the established product(s) they know and find things they don't like & established players fight back with their own claims and content ➡ Even more new alternatives emerge to address the pushback, some at premium price points ➡ The main players add to their portfolios or hold firm ➡ Some brands survive; some don't ➡ The dust settles and the category is redefined to include the alternatives We've seen this before in many other CPG categories when they first entered the market: -People complained about paying more for soy milk in their coffee and even spread false information about soy altering the male body -Natural / non-toxic household cleaners were all labeled as part of "greenwashing" and bloggers argued for making your own with vinegar -Greek yogurt was criticized for having less calcium and for using "fillers" instead of true craft straining technique -Etc Beyond this, it's critically important to consider the role of occasion and brand. For the NA category, holding a sharply designed can in your hand helps you feel at home among hard seltzer and beer drinkers, even if the taste or burn isn't the same. And let's not forget brand - that ephemeral, magical something - that makes old and new players alike unstoppable, even if the product itself isn't drastically new(hello, Liquid Death!) When I was pregnant, I too sought meaningful alternatives to drinking alcohol. Some were great in taste; some weren't. Some gave me a booze-like mouthfeel; others didn't. But I certainly had more options than a person in my shoes 5 years ago. And as both a consumer and marketer, I'm confident NA products will continue to optimize and improve (as they always do). #marketing #categoryreinvention #brand

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Listen to my advice as to how #fractionalcmos can help find business and marketing sweets spots...read more info here: https://lnkd.in/eewgMv4z

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Add another retail media network to the mix—Costco has entered the game! As the article headline quote says, "Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload." The retail giant is leveraging its 74.5 million household membership data to roll out targeted advertising both on and off its website. Think that Costco, the third-largest retailer in the U.S., may soon be a major competitor in the highly competitive retail media market? This market is projected to grow to $166 billion by 2025 and account for 20% of all digital media spending this year, as reported by eMarketer. #retailmedia #rmn #retailadvertising

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Successful businesses know how powerful email marketing can be, and that keeping up with it can be an annoying chore. Hiring New York Ave means crossing it off your exhaustive to-do list forever. https://buff.ly/3zzCEvC #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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There’s a reset going on in consumers’ minds. 🧠🧠🧠🧠 Consumers have absorbed news about inflation 💸💸💸 and have been willing to pay more for the goods that they want, particularly in food, beverage, and personal care — but there are signs of even more price resistance and shifts in buying habits. So it's no surprise that companies are reducing staff. And the first departments getting hit are creative and marketing - the primary fuel for your sales "machine". Here’s the thing: Your internal team may be gone (or a lot smaller than it used to b), but the work, the marketing initiatives, the expectations -- are still there. When internal resources disappear and the folks who are left, have a 4x workload, how do you get it done????? Find out why now is the time to make some bold moves, and how to use strategic partners like Retail Voodoo to pivot quickly while managing your budgets. https://lnkd.in/geywhW2y #inflation #partners #marketing #design #strategy #CPG #packaging #foodandbeverage #personalcare #retail #retailvoodoo

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Stumped on what to get Mom for Mother's Day? Our friends at Bathroom Pros New Jersey has the ultimate solution(It's not flowers...) Email marketing is a great way to communicate and engage with your audience. See our tips for optimizing your campaigns and staying compliant with SPAM laws. Like our content? See what we can do for you! https://bit.ly/3UINN5j #bathroomremodel #bathroommakeover #acorntooak #weloveourclients #EmailMarketing #MarketingAgency #CANSPAMAct #GDPR

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Hey Folks - Let's get the word out urgently about a very sophisticated new scam that is specifically targeting marketing agencies. The scam starts with an email that purports to be from Teva footwear (a Deckers Brands). The email starts like this... -------------------------------------------------------------------------------------------------------- "Hi Judy Shapiro, This is Jennifer from Teva, serving as the head of digital marketing. At Teva, we're dedicated to promoting the retail sales of sandals and footwear products in the international market. I'm available to schedule an online meeting to delve into further details following this email.... We're seeking out companies or individuals experienced in paid advertising on platforms like Facebook and Instagram... Our monthly advertising budget for this market stands at $65,000. A successful marketing campaign could potentially lead to a doubling of this budget. Given our focus on forging long-term partnerships, we're interested in engaging in a trial service for a minimum of 8 months, ..." ---------------------------------------------------------------------------------------------------------- Sounds totally legit. The email even includes lots of Teva products and one file with "marketing plans." This marketing plans file turns out be a malicious file. Frankly, I almost fell for it and was trying to open file but I got a warning message that a "PDF" file had code in it. That was the tip off. Turns our this is a highly sophisticated scam targets digital agencies. Do not fall for it. PLEASE PLEASE spread the word as widely as possible so no one accidentally falls victim to this deeply deceptive, social engineering scam. It is clear these scammers had help from a marketing "insider." Lets shut this scam down! UPDATE: Here is the email address these scammers used: "From: Jennifer Garcia <smm.manager@tevafootgear.com>" David Berkowitz Outfront Solutions Jason Alan Snyder Shiv Gupta ADOTAT Lara O'Reilly Michael Crigler Matt Prohaska charles B. Cathy Rasenberger Tim Kapp Nancy Levine Stearns Chris Perkins Lou Paskalis Ann Gould Rubin Wayne Blodwell David Kaplan Digiday Brandweek Judi Friedman Krzysztof F. Laurence Cohen Jeffrey Hirsch Zach Edwards Don Marti Nadine Karp McHugh Bob Hoffman Nadine DeNinno Adam Heimlich David Nyurenberg Marisa Thalberg

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A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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Anybody want some good news? It��s blowing in, my friends. The Conference Board's Consumer Confidence Index reached 102 in May, a level not seen since the early 2000s. (A reading above 100 indicates a strong and optimistic consumer outlook, making this surge a promising sign for brands and the agencies that serve them. As the kids say: LFG!) Consumer spending remains robust, as evidenced by the recent successes of companies like Dick's Sporting Goods (5.3% increase in comparable sales, largely driven by my relentless purchasing of pickleball supplies) and Abercrombie & Fitch (22% year-over-year jump in sales for the first quarter for a company that's finally turning the corner). These examples perhaps demonstrate that consumers are willing to spend when presented with compelling value (perceived worth relative to price). Rising consumer confidence and lower prices are like wind and sails for a ship – together, they can propel a brand forward with incredible speed and efficiency. Brands that effectively combine the appeal of value with the growing optimism among consumers will find themselves well-positioned to outsail their competitors. To harness this powerful combination, brands should consider emphasizing the long-term value and benefits of their products or services. By positioning their offerings as smart investments that will pay off over time, brands can tap into the confident and optimistic mindset of consumers. For example, a technology company could highlight how their latest smartphone model is built to last, with features that will keep it relevant and valuable for years to come. A home appliance brand could emphasize the energy efficiency and cost savings their products offer, appealing to consumers' desire for both value and long-term benefits. This combination has been witnessed before, notably during the 1990s economic boom when consumer confidence soared and value-driven brands experienced unprecedented growth. I remember it like it was yesterday! Grunge and flannel and free-spending, oh my! Sure, caution is also in the wind. As economist John Kenneth Galbraith once said, "The only function of economic forecasting is to make astrology look respectable." While the future is uncertain, the current alignment of rising confidence and value-driven messaging presents an opportunity brands cannot afford to ignore. Ambitious brands and their stewards must stay attuned to the evolving consumer landscape and pivot their approaches to harness the wind of rising confidence and the appeal of value. Those who effectively navigate these waters will find themselves sailing towards a brighter future. #ConsumerConfidence #BrandStrategy #ValueMessaging #NavigatingChange

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We’re analyzing research data now on a dairy product repackaging. We evaluate how people engage with the category, what they value, their brand awareness across the category, and how our client’s brand aligns with what consumers value. We then examine messaging, imagery, and packaging options in this context to identify what best bridges the gap and for whom (and why). It’s a powerful methodology we’ve used dozens of times with repeat success. I’m consistently surprised by what drives behavior. I remember a study we did where a CPG brand finished a package redesign and hired us to figure out why sales subsequently dropped. The main buyer (Walmart) asked that they change the package shape to improve shelf positioning. The theory was that this would give the consumer an impression of less volume, reducing the perceived value. It turns out it was a simple message they had added to the package. The owner was a big supporter of Diabetes awareness causes and added a small badge to the package front to indicate that. However, too many people viewed that as indicating the product was a treatment protocol for Diabetes, thus the drop in sales. Fascinating. What will the current research reveal? The brand is doing well. But let’s see if we can’t help it do better. Fun stuff!

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I think this will be a train wreck for ads. You think it's more ad inventory. I think it's a sign of the end for Meta. Here's my take. Zuck and his board are sitting in their board room trying to figure out how to make more rev dollars. They see brands spending less than usual. Market conditions, inflation, and competing platforms are eating away at their user base. Meta's making more money now but not because more people are spending more time on platform. More brands are spending on other channels because Meta ads has been widely volatile. So Zuck and his board are asking, "how do we squeeze more revenue out of what we have?" It's either - more inventory to deflate CPMs - jack up CPMs - subscription model - live selling - more users to spend more time on platform They're doing some of that except optimizing for "time on platform" Here's why this is bad for biz. 1. Forcing ads on someone is ONLY GOOD for Meta....short term. They are forcing a user to consume an ad to watch what they want. Before, a user could swipe past what they do vs don't want. Meta will get more ad dollars now by cheaper CPMS so brands will spend more. Users will get a worst experience. Ads in these new placements will have the worst engagement, CVR, and CTR's you've ever seen. Ever run on Youtube, Display? 2. We should be scared for Meta. Yes they are having great profits at the moment but when you screw with the users experience they will go else where. It's a sign of the end. This to me is screaming Meta is prioritizing profits over experience. And they see the only real path to keep growing is to force ads on people. - they can't get more inventory by having people stay on the platform longer - so they have to force more inventory Why do I say that? Ever been on Facebook lately? They have non-skippable ads on some videos and it's horrible. It makes me not want to watch the video I intended to watch and I literally leave because I don't want to be forced to watch. I spend the least time on Facebook than anything other platform. 3. Users will see your ads as an invasion vs a shoppable interest. Right now users get to control what they watch. Like walking down a mall with friends. You can pick where you go. Yes they get ads but they don't have to watch it. They can scroll right past it. They are in control. So when they do watch an ad they chose it. - they liked it - it intrigued them - they feel in-control It's the most fair mutual experience for advertiser and users. With non skippable ads they lose that choice. You must not know human behavior. When we get to choose what we like we think it's our idea and are more likely to take time watching "what we are choosing" Forcing it on people is an invasion. Saying, "you must do this" people don't want to do it. Ever had kids? lol Not good for ads or experience. I am an advertisers. A very good one. I love having cheaper CPMs. But I don't see how this ends will for both long-term.

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5 Promotional Products that Give Back -Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. #DonnaBender