Heather DelCarpini

Regardless of the state of your business, don't neglect marketing. Oftetimes, marketing budgets are the first to get cut when consumer demand softens. I am pleased to see from this article that 40% of small and medium-sized businesses are maintaining or even increasing their marketing budgets. It’s no secret that your marketing ROI is only as strong as the plans you execute and the channels you choose to reach your target audiences. A large budget doesn’t guarantee results. Heart & Soul Marketing prides itself in being an expert in helping Challenger Brands use their limited budgets as effectively as possible to breakthrough. It’s not enough for your brand to just get noticed; brands need to form an emotional connection with consumers. Not sure how? Let us help you get the best bang for your buck. 😉 #BoutiqueAgency #MarketingStrategy

13

Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

8

Healthcare marketers have no easy feat. With restricted budgets yet high expectations the need for efficiency is acute. We’ve compiled our best practices for running a highly efficient marketing and creative program here:

7

"#Content has the power to accomplish what other #marketing channels cannot." Check out the 5 #traits of an effective #B2B marketing #strategy via Justin Thanks for sharing! #contentmarketing #digitalmarketing #contentisking Darren Ursino

8

Great article. I really appreciate the emphasis on aligning marketing and sales goals—I find this looked over so often, and the effects can be incredibly damaging. As Bryan Law says, "Both teams are involved across the funnel, so it’s critical that they work in lockstep." Everyone is affected when marketing and sales aren't aligned—goals aren't met, CX suffers, and the lack of cohesion causes general frustration—all resulting in profit loss and missed opportunities. #Marketing #Sales #CX #CustomerExperience

16

2 Comments

"Marketing needs to stop trying to convince people to buy product now. It needs to focus on being top of mind when customers are ready to choose a solution. The goal is not to get them to do something but to remember something." Liam Moroney for MarTech I've spent most of my career in B2B marketing, from the good old days in direct mail to our multi-channel present, and have always believed in a need for balance — no matter how big or small your budget is. Always being visible is critical because, in my favorite words from Cluetrain: "The sale was merely the exclamation mark at the end of the sentence." Marketing KPIs that only prioritize making the sale are basically asking marketers to do sales' job for them, which is how I ended up moving into sales many years ago, because I was tired of doing 95% of the work and getting paid 50% less than sales directors. I've always believed in having a clear distinction between marketing and sales KPIs, because it's really easy to make marketing the scapegoat for a bad sales operation, especially in misguided "data-driven" organizations, while good marketing can often provide cover for mediocre sales teams. Of course, good products (and services) are obviously easier to market and sell than bad ones, but I've found that subpar products are typically offered by sales-based companies — which, ironically, often do the most bad advertising. #marketing #cluetrain #MQL #SQL https://lnkd.in/eZqMSt7V

10

3 Comments

Customer vs Product-centric marketing. 💡 Which one are you? Get a better understanding of how your audience creation strategy directly impacts your message as a marketer – all on the GrayHair Blog. https://hubs.ly/Q02sLvgK0

7

New blog post on the Marketing Nation - Marketo Champions Blog, all about Registration Limits with Waitlists using Self-Service Flow Steps. 🚀 https://lnkd.in/d3SkvnqT Managing event registration limits can be a daunting task, but with Marketo's Self-Service Flow Steps, it becomes a breeze. In my latest post, I walk you through how to automate this process, ensuring your events stay within capacity and run smoothly. 🔥🔥The blog covers behind the scenes, but of course you can skip the setup and just use this flow step today with Flowsteps.io - https://lnkd.in/dBqAFZiz #Marketo #MarketingAutomation #EventManagement #SelfServiceFlowSteps #MarketingNation #AdobeMarketoEngage #Adobe Adobe Marketo

93

4 Comments

Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

8

2 Comments

Pharma news at your fingertips - literally!

1

In channel marketing, original equipment manufacturers have many business partners (BPs) with their own websites. Many times, however, BPs struggle to rank in search. Our copywriter Michele Balze reveals how BPs can use their websites to improve SEO. #partnermarketing https://hubs.ly/Q02tGj_q0

3

1 Comment

"B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact." Have you made any changes to your acquisition approach? https://lnkd.in/eEjUuRqN #B2B #Branding #Marketing #Funnelfuel

1

Did you know that 49% of CDP projects either "somewhat fail" or "completely fail"? Join Zion & Zion's SVP Client Strategy Morgan Gardea and Tealium's Director of Product Marketing & Strategy Sav Khetan for their joint webinar to understand exactly why and when CDP projects fail and when they succeed and what to do about it. #cdp #cdpfail #customerdataplatform #strategy https://lnkd.in/gxX_W7dp

76

In our latest blog post, get an updated look at account-based marketing (ABM) and innovative strategies and tools that marketers can use to target high-value accounts: https://lnkd.in/eD6mKZ5i #ABM #AccountBasedMarketing #B2BMarketing #MarketingTips #B2B #DigitalMarketing

2

Ever wonder how much value B2B companies derive from trade shows and events? They are staples of the industry and often the most expensive cost-per-contact items on company budgets. Dan McDade and I discussed some of the key points of my book “Trade Show and Marketing,” where I explained the benefits of trade shows. https://lnkd.in/gRYfKCkJ Thanks to Richard Guha for the generous testimonial! #tradeshows #B2Bmarketing #tradeshowmarketing

6

This article by our own Linda Topp is 🔥! If you're in B2B, it's a great look at how buyers are changing and how we need to adapt. Must-read for sure! Take a look: https://okt.to/RjJiD6

7