Isaac Rogers

How digital tools can help researchers keep pace with demands for timely, usable insights.

Online qualitative research can provide deeper context, new insights, or the ability to engage consumers in entirely new ways.

f the smartphone has changed so much about our world and the market research industry in the past 10 years, one might ask themselves what technology will become the next evolutionary leap in the coming 10 years, and how will that impact the way we think about and conduct research in the future?

How hybrid quant+qual work can make innovation research more effective

Virtual reality (VR) is the current darling of the technology world. It’s hard to read the technology section of any leading publication without seeing at least one mention of virtual or augmented reality (AR). These technologies promise to revolutionize how human beings interact with technology by creating experiences so realistic that the mind begins to ignore the fact that what it’s seeing isn’t real.

The rapid technical development in the field of market research today allows researchers to deliver greater insights that seemed out of reach for a long time. Qualitative research is one branch that benefits from those changes. Isaac Rogers illustrates how quant and qual can be more easily integrated in a digital world.

At this year’s ESOMAR Congress, 20/20 Research unveiled a virtual reality platform that allows researchers to simulate a multitude of consumer products and sensory experiences for more engaging, detailed and cost-effective market research. The technology harnesses virtual and augmented reality to place respondents in almost any setting, measure their responses and better understand their reactions and behavior. RW Connect was intrigued at how companies decide to take such gutsy chances on… Show more

At this year’s ESOMAR Congress, 20/20 Research unveiled a virtual reality platform that allows researchers to simulate a multitude of consumer products and sensory experiences for more engaging, detailed and cost-effective market research. The technology harnesses virtual and augmented reality to place respondents in almost any setting, measure their responses and better understand their reactions and behavior. RW Connect was intrigued at how companies decide to take such gutsy chances on emerging technology. Show less

As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand. Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively.

Multi-phase and hybrid studies yield greater depth. While single-phase consumer engagement still has its place, a new trend in global marketing research is the rise of multi-part or hybrid research projects.

Five questions to ask your partners to ensure your project and data is adequately safeguarded.

Today’s qualitative researcher has a wide selection of online tools at their disposal; online discussions, communities, real-time video groups and mobile tools are effective and well-developed platforms used in thousands of projects each year. While qualitative researchers have, at times, been accused of being somewhat slower to adopt online approaches than our colleagues in the quantitative world, the qualitative industry is catching on quickly.

The workshop will cover topics including: using mobile media in shopping studies, conducting online focus groups and in-depth interviews, and adding mobile mystery shopping and online focus groups to your company’s portfolio of services.

Opportunities and lessons learned from mobile research studies in developing nations.

Mobile insights lead to product use model. A Case Study.