“Jeff is a truly modern sales executive. He is an extremely effective relationship builder with prospects and customers. He’s also a deep researcher and industry strategist, able to present thought-provoking insights that stand out from the competition (his own version of challenger-style selling). Plus, he’s a social media trailblazer, one of the first to use LinkedIn and Twitter to break through the clutter and get noticed (aka, a social selling). Jeff is also one of the few sales executives who is both an A+ sales leader and an A+ a sales closer (individual salesperson). He can get in the door of almost any company, get a meeting at a very high level and get them to really listen. He uses his deep domain knowledge and analytical skills to understand the buyer’s most acute problems and lay out a credible, facts-based argument for why his solution will address these problems and drive significant economic value (value-based selling). Jeff is also an incredible public speaker - ask him about the result of his joint presentation with a Nestle executive at the Shopper Marketing Expo (hint… has something to do with “leads”). Plus, Jeff is a great leader – great listener, empathetic, inspiring and driven for his team. And a great partner (to marketing, in my case). With Jeff, there’s no such thing as “silos” – he believes great things happen when great teams work together to make a difference.”
About
Activity
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“For all successful people, there comes a time to decide between being special and being happy. Being special—staying on top—is hard, tiring work…
“For all successful people, there comes a time to decide between being special and being happy. Being special—staying on top—is hard, tiring work…
Liked by Jeff Griffin
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Earlier this week, our European leadership team visited our esteemed partner invidis consulting GmbH in their Munich HQ 🇩🇪 . The purpose was to…
Earlier this week, our European leadership team visited our esteemed partner invidis consulting GmbH in their Munich HQ 🇩🇪 . The purpose was to…
Liked by Jeff Griffin
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Absolutely thrilled to have visited our fantastic partner Kainzbauer in Austria! 🇦🇹. It's awe-inspiring to witness how they seamlessly understand…
Absolutely thrilled to have visited our fantastic partner Kainzbauer in Austria! 🇦🇹. It's awe-inspiring to witness how they seamlessly understand…
Liked by Jeff Griffin
Experience & Education
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Videri Inc.
View Jeff’s full experience
See their title, tenure and more.
or
Licenses & Certifications
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Trademark Number 6,192,921
United States Patent & Trademark Office
Issued ExpiresCredential ID Class 9: Downloadable mobile applications for locating hunger abatement resource -
Trademark Number 6,192,922
United States Patent & Trademark Office
Issued ExpiresCredential ID Class 35: Providing consumer information relating to the location of hunger abat
Volunteer Experience
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Member Board of Directors, Advisor
FoodFinder
- Present 11 years 1 month
Children
The mission of FoodFinder is to use technology to connect food insecure families with their next meal.
FoodFinder.US launched as a mobile-native website in May 2014, and the free app FoodFinder launched on both iOS and Android platforms in June 2016.
Partnering with the USDA, FoodFinder provided the closest connection to over 55,000 summer feeing sites in all 50 US States and Puerto Rico in 2017.
Foodfinder won the Technology Association of Georgia's Excalibur Award for…The mission of FoodFinder is to use technology to connect food insecure families with their next meal.
FoodFinder.US launched as a mobile-native website in May 2014, and the free app FoodFinder launched on both iOS and Android platforms in June 2016.
Partnering with the USDA, FoodFinder provided the closest connection to over 55,000 summer feeing sites in all 50 US States and Puerto Rico in 2017.
Foodfinder won the Technology Association of Georgia's Excalibur Award for 'Most Creative use of Technology to Solve a Pressing Problem' - 2014
The FoodFinder App won the Atlanta Mobile Marketing Organization's 'Big ATL' Award for 'Best App to serve Atlanta and the State of Georgia' - 2016
Publications
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How CGI Can Reduce Product Returns
Furniture News #411
High eCommerce trade can mean high returns rates - Innovative Technology such as CGI can give shoppers the right information to get their purchase right the first time.
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Doing more with less: Redefining productivity amidst economic disruption
Retail Customer Experience
See publicationWith limited financial resources, it’s essential for retailers to be strategic in how they set themselves up for success in this climate. Here's insight on how the retail team can do more with less.
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How Engaging Visuals Can Reduce Product Returns in Retail
Retail Leader
See publicationLeveraging high-quality product visuals, such as 3D/CGI, help retailers create this imagery and ultimately give customers the information they need to get their purchases right the first time.
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Retailers respond to growing demand for sustainability: innovating for a greener future
Retail Times
See publicationReducing e-commerce returns and cutting carbon emissions with CGI visuals
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The Aisles Have Eyes (Contributor)
Author: Joseph Turow. Publisher: Yale University Press
Acknowledged contributor to Joseph Turow's book about consumer tracking and personalized marketing in retail.
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Understanding the Beacon Proximity Landscape (Editor)
Mobile Marketing Association - In-Store & Beacon Working Group
The paper defines the beacon ecosystem and outlines the opportunities and challenges facing brands, retailers, publishers and consumers, giving particular attention to the privacy imperative.
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The Effect of Digital Place-Based Media on the Path to Purchase, Shopper Experience, and In-Store Purchase Decision
The Advertising Retail Foundation Audience Measurement 6.0 Conference
Answering the question: "What is the value of this new digital medium in reaching and impacting people as buying decisions are made?"
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Projects
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Personagraph - Customer Discovery Validation Project
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See projectAssisted Intertrust in the construction of a customer development process roadmap for Personagraph product sales development, including:
• Customer Discovery Process learning - captured from Personagraph team members
• Customer Discovery and Customer Validation Process verification - verifying that the Personagraph product solves specific customer problems, and that there is a repeatable sales & channel plan supporting a repeatable sales road map, including lead generation for potential…Assisted Intertrust in the construction of a customer development process roadmap for Personagraph product sales development, including:
• Customer Discovery Process learning - captured from Personagraph team members
• Customer Discovery and Customer Validation Process verification - verifying that the Personagraph product solves specific customer problems, and that there is a repeatable sales & channel plan supporting a repeatable sales road map, including lead generation for potential pilot customers on fastest timing.
• Customer Creation and initial customer plan - including visits to as many targeted strategic customers as possible. -
Qnary - Customer Development (Customer Validation) Process Learning
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This project included 3 stages:
1) Customer discovery process learning - captured from Qnary team members (hats off to Founder Bant Breen, and team members Brent Campbell, Margo Selby, and Ray Carbonell) and customers, then...
2) Customer validation process verification - the heart of the work, verifying that Qnary’s products solve specific customer problems (which they do, beautifully), and that there is a repeatable sales & channel plan supporting a repeatable sales road map…This project included 3 stages:
1) Customer discovery process learning - captured from Qnary team members (hats off to Founder Bant Breen, and team members Brent Campbell, Margo Selby, and Ray Carbonell) and customers, then...
2) Customer validation process verification - the heart of the work, verifying that Qnary’s products solve specific customer problems (which they do, beautifully), and that there is a repeatable sales & channel plan supporting a repeatable sales road map, and...
3) Customer Creation plan - including framework strategic sales plans matched to Qnary's customer development stage and growth goals.Other creators -
Honors & Awards
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AMMO Big ATL Award
Atlanta Mobile Marketing Organization
FoodFinder App won as the best mobile app serving the Atlanta area and the state of Georgia
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Shopper Agency of the Year
MEDIA Magazine
http://www.mediapost.com/publications/article/142230/medias-agency-of-the-year-2010-shopper-agency-s.html
What makes Shopper Sciences unique isn't that it is focused on what happens when a consumer is in a store deciding on a product or brand, rather it is focused on all the factors, including media and marketing, which lead up to and follow these purchasing decisions
Recommendations received
10 people have recommended Jeff
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