Jessica Heuer

Should your #CreditUnion be using Influencers? It depends. While influencer marketing is the flashy topic right now, charter sizes often limit how effectively you can use them. Here's a quick thought: Most influencers have an audience that spans many states, which means you will pay to reach audiences you may not be able to serve. Credit Unions that have full state, multi-state, or national charters will benefit from the partnership because more influencer followers could potentially be new members. If your Credit Union operates under a smaller charter, there's no need to fear. You can still be a part of the excitement. User Generated Content, also known as UGC, presents a promising alternative. It's a fantastic way to create videos that mirror the reels, stories, and short explainer videos you encounter daily. The creator is well versed in creating platform-specific content (Facebook, TikTok, Youtube, Etc.) but does not have an audience to leverage. This means you aren't paying a premium for their audience; you're only paying for their expertise to craft content that can better connect you with your audience. #influencers #ugc

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Tomorrow is the day! Join us for an insightful and interactive session on marketing to multiple generations. As technology evolves rapidly, B2B buyers' expectations are higher than ever. How do you effectively reach decision-makers across three distinct generations, each with their own communication preferences? My marketing friends Mary Miller and Sam Bush will help you expand your marketing toolkit with strategies to do just that. In this session, you'll gain new knowledge, actionable insights, and tangible marketing assets ready for immediate use. Don't miss this opportunity to enhance your marketing approach. There is a link to register in the comments below! Many thanks to Channel Marketing Academy for hosting this session!

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Listen to the FULL PODCAST: https://ow.ly/snoA50SnmvT According to Scott P. Young, Senior Vice President, Emerging Services at Velera (formerly PSCU/Co-op Solutions), credit unions face three major challenges in the realm of digital account opening and credit card origination. The first is a lack of automation, combined with a lack of digitizing and communication. Many credit unions don’t fully grasp the operational efficiencies that can be gained and the human error that can be lessened through automation. And they don’t appreciate that even regulatory disclosures or adverse action notifications can be digitized and automated as well. #creditunions #automation #regulations #fraud #realtime

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Great proof of the outcomes that Data Axle data can create.

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We've done some strategy and creative work with a couple of wonderful credit unions. As business has evolved out of the shareholder primacy era and into the purpose era, the lines are blurred between for-profit organizations and co-ops, credit unions and not for profits. Wrapping themselves in a purpose blanket isn't enough when the banks are doing the same thing. If you calculate the total amount of financial community contributions, I'm sure the big banks directly contribute more to communities than credit unions do. But it's not about quantity of cash. It's about purpose and definition. We NEED credit unions. The huge consolidation we've seen in the credit union space is a start. But it's not enough. They're aging out and need to attract younger members. Here, McKinsey lays out 6 other imperatives to secure their future. Double down on the legacy of social impact. Meet new members where they are. Invest in personalization. Update tech. Use AI to improve customer experience. Explore partnerships.

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"Your marketing team is your ally, tirelessly working to support your goals. Lean on their expertise and trust their judgment." 📖 Read more on why relying on professionals beats Googling yourself for SEO every single time. 💪 https://lnkd.in/gfZ78Rtv #MarketingTips #TrustYourTeam #SEOStrategy #DigitalMarketing

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💡 Great breakdown from John Meyer for CUES CU Management Magazine on how credit unions can beef up their digital account opening process to better compete with digital banks. "Certainly, a credit union must verify that the person applying is an upstanding human and that the person behind the screen is that same human. The great news? There is technology that can do that task for you. Use technology like Alloy or some other tool to help prove a potential member is who they say they are. In doing so, your CU will avoid asking the many questions that digital-first institutions don’t pose up front to potential customers." https://lnkd.in/eB8Qh4yA

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"In the face of economic uncertainty, banks and credit unions face immense pressure to reduce costs and streamline operations. Marketing budgets are often among the first cut. However, this can be short-sighted and can harm an institution’s long-term growth. Here’s how to hold onto your marketing budget this year and how to build a strong case that justifies your initiatives and proves their worth." #ownersrepresentative #financialinstitution #creditunion #credituniondesign #bank #bankdesign #structurefirst

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I had a great conversation with Josh DeTar on the Digital Banking Podcast! Now more than ever, banks need to accelerate trust with their current customers, potential customers and investors through effective and intentional strategies. Additionally, we focused on how marketing isn't just about promotion, ads or logos—it's about education, storytelling and your mission and it has to be a core element of your entire business strategy. Hope you enjoy the listen and let me know if you have any thoughts!! #DigitalBanking #CommunityBanking #CommunityBanks #Banking #BankingPodcast

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Testimonials matter! 🌟 They highlight the real experiences and successes of our clients, building trust and credibility. At Cox Marketing, we’re proud to help businesses grow with strategies that make a difference. Discover why our clients love working with us! 🌟 #ClientSuccess #TrustworthyMarketing #BusinessGrowth

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As someone who has worn lots of hats in marketing and currently in my fifth industry, this post about being a marketing generalist/specialist gets it right! Today good marketing is about balance especially creativity/data and performance/brand. It all needs to work together to drive results and grow companies. As a marketer who has a broad range of experience, I’m able to set strategy at a high-level, report on results, share past learnings, design for all types of media, write copy and execute campaigns. As a marketing leader, I know what it takes for the parts of a campaign to be made and come together, which helps when setting expectations, deadlines and additional resource planning. Finally, not a day goes by that I don’t use almost every skill I’ve gained in my career. Though most people are looking for specialists, an excellent generalist can adapt and that makes all the difference in the constantly changing marketing and communications world. #marketinggeneralist #marketing

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Learn how you can utilize AI in your bank’s marketing to produce meaningful customer engagement. Join us in our free webinar and get valuable tips from a leading expert in the bank marketing field. 🤘Eric Cook, MBA https://lnkd.in/eph58xrU #bankmarketing #aimarketingwebinar #aibankmarketing #aimarketing #bmc4banks

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💡Did you know that we publish a monthly newsletter called News and Views? In the June edition you can catch up on our recent content, including the blog article “4 Documents to Complete Before a Child Goes to College, our latest Finance Moment podcast episode on “Banks vs. Credit Unions” and more! And don’t miss the events section where we provide all the dates for upcoming events. 📅 Read it and subscribe at https://lnkd.in/gYKXmrQs. #NewsAndViews #FinancialNews

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Whether your nonprofit uses direct mail, SMS, email, or even social media to raise money, it usually involves an online component. Here are five tips to maximize any type of online fundraising! https://hubs.ly/Q02F5DbY0

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What marketing strategies and channels drive results for your business? In this episode of The CMO Network podcast, Beverly Brister, Head of Social Media and Marketing Strategy at Proponent Federal Credit Union, shares her marketing insights and experiences in the finance industry. More importantly, Beverly offers practical tips to help drive results for the business. Highlights of this episode include: 💡Why staying on top of the market and trends matters in driving demand 💡How data-driven marketing helps businesses to better understand their audience and tailor their marketing efforts 💡The importance of timely and relevant content for customer needs Tune in to the full interview on The CMO Network website 🎧 : https://lnkd.in/g3bgnA38  Let’s start a conversation in the comments! 🗣️ #FinacialServicesMarketing #DemandGeneration #MarketingLeadership #MarketerInsider #CMOInsights

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🚀 Is your bank or credit union ready to enhance its marketing game? Our latest blog post from Marketing Director Monica Hoyer, CPC, ELI-MP dives into the power of marketing automation for financial services. Discover how personalized email campaigns, automated onboarding, lead nurturing, and more can transform your customer engagement and operational efficiency. 💼📈 #marketingautomation #financialservices #banking #creditunions

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