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Daniel Manu
Is it retail media or commerce media? The distinction goes beyond semantics. As my Skai colleague Nich Weinheimer explains in his article for Total Retail, the classification determines "how advertisers will manage, staff, budget and strategize their programs. This distinction impacts everything from operational execution to strategic planning and will shape the next era of advertising." Read the whole thing: https://lnkd.in/ezKFcTV2
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Billy Wilkinson
Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth
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Kunal Parekh
Retail Media Networks have started behaving more like media networks than retailers, and I am here for it. In case you missed it, two giant retail media networks have opened up to near-endemic and non-endemic advertisers in the past few months. Walmart Connect in April, and now Albertsons Media Collective Walmart: https://lnkd.in/dBmKERhJ Albertsons: https://lnkd.in/dUCh_VtP btw, both are targeting advertisers from the same industries- automotive, entertainment, financial services and travel. However, it’s interesting to note that both have a very different type of offering for non-endemic advertisers. Walmart Connect’s offering is rooted primarily in data monetization. Non-endemic advertisers can leverage Walmart’s first party audience data for targeting shoppers on Walmart’s offsite network - walmart’s onsite inventory is NOT available to them. On the other hand, Albertsons Media Collective is monetizing its onsite ad inventory - only caveat being, the inventory available to non-endemic advertisers is on post purchase pages like order confirmation page. Now, why am I so excited about this? Four reasons. Three reasons come from the way retail media is evolving. The fourth one gives me bragging rights. Why is this a good thing for the retail media industry? → RMNs leaning exclusively on endemic brands are bound to hit an ad revenue ceiling - after all how much ad spend can be extracted from the same set of advertisers? → Thanks to first party targeting, non-endemic ads need not be irrelevant eyesores for shoppers - additional media dollars flow in without impacting shopper experience → Retailers get to charge advertisers a premium - third party cookies are dying, non-endemic advertisers also know that retail media is their best bet The fourth reason and why do I get bragging rights? → At Osmos, we foresaw this evolution in retail media. Hence, we already have the tech to enable non-endemic advertising on retail media networks - whether they want to go the Walmart Connect way or Albertsons Media Collective way. #retailmedia #non-endemic-ads #walmart #walmartconnect #albertsons #albertsonsmediacollective #osmos #offsite
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Aundra Thompson
In an interview with Beet.TV at Cannes Lions 2024, TransUnion EVP of TruAudience® Growth Strategy Matt Spiegel explored how identity resolution plays a crucial role in enabling marketers to reach their target audiences across a heavily fragmented media landscape. “Identity resolution is a fundamental part of being a bold, big marketer,” Spiegel said. To learn more about how identity resolution underpins today’s successful marketing strategies — from planning through measurement — check out the full interview: https://gag.gl/wTQAEk #CannesLion2024 #Marketing #Advertising #Identity
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Myles Younger
Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥
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Hugh Scallon
✅🖥️ NextTV (7/9): “The pause ad format has proved popular on streaming services such as Hulu, Peacock, Roku and Amazon Prime Video. Dish Media said that pause ads give advertisers an opportunity to engage with audiences in a clutter-free environment with 100% share of voice. Pause ads appear 10 seconds after a viewer-initiated pause and disappear when content is resumed, ensuring a seamless and non-intrusive viewing experience. Sling TV's version of the pause ads gives advertisers the flexibility to use video content or static graphics in their creative executions. Advertisers can also insert a QR code, making it easy for viewers to access more information or buy the product.” ⬇️ #streamingtv #adtech #ott #ictv #cordcutting #upfronts #advertising https://lnkd.in/em9zkDkj
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Dr. Alvin Glay
Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!
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Ryan Kravontka
Instacart and NBCUniversal’s new partnership connects CPG with Streaming and has the potential to change retail. NBCUniversal and Instacart are broadening their existing collaboration to introduce a fresh retail media avenue, allowing Instacart’s CPG advertisers to interact with viewers through NBCU’s streaming and linear TV content. In late 2023, the two companies united to incorporate NBCU’s Peacock streaming platform into the Instacart+ membership package. Now, advertisers gain access to engage consumers through NBCUniversal’s content and analyze campaign effectiveness by leveraging ad exposure and purchase data from Instacart. Tim Castelli, VP of Global Advertising Sales at Instacart, highlighted the forthcoming capability for NBCUniversal advertisers to utilize Instacart’s first-party audience data to enrich their streaming campaigns and validate their impact through closed-loop measurement. This seamless integration presents a mutually beneficial scenario for consumers and brands alike, enabling viewers to encounter a CPG ad on streaming platforms and have the product delivered within an hour via Instacart. The rollout of this offering is slated for Q2 on the streaming service, with plans to extend to linear programming. With this collaboration, CPG brands can engage with the next wave of grocery shoppers in an immersive setting. This initiative aligns with a broader trend among established retail media players such as Instacart, aiming to integrate their first-party shopper data into third-party advertising environments. https://lnkd.in/g9rcxrVJ #digitalmarketing #retail #firstpartydata #CPG #advertising #OTT
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Scarlett Burks
How can brands connect with Gen Z? Find out in this episode of Acxiom’s Digital Thoughts series where the Director, Industry Solutions Strategy, Financial Services Larry Bevens shares insights from our research on Gen Z's preferences and expectations. acxiom.info/4anjRkz #MarketingMadeBetter
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Amy Worcester Lanzi
What's powering retail and commerce growth? Can AI impact the commerce experience? How can personalization be more relevant? What's on the horizon with the upcoming holiday season? All questions we tackled in the latest Beet.TV and Rokt feature! Thank you for the feature Andy Plesser! #commerce #crm #adressablerelationships #networkedexperiences https://lnkd.in/ebVEg6b9
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Jayson Schkloven
Are you responsible for marketing your company's latest AI-powered innovations? Merritt Labs just published a new report for marketers seeking to better understand the needs of buyers looking for AI solutions. Our latest report looks at: - The speed at which B2B companies are adopting AI - The AI tools B2B companies are using today and plan to use tomorrow - Who are the AI buying decision-makers in the enterprise - Where these buyers are going for info on AI products and solutions This and much more. Download the report now:
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Rupesh Desai
The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3
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Mike Hauptman
Recently, CEO Sundar Pichai of Google shared that while YouTube and Cloud are growing rapidly, Google Search remains the top revenue driver. Google Search is evolving with generative AI, reflecting Alphabet’s long-term vision for monetization. Despite these successes, Google’s ad network business saw revenue decline, but overall, Alphabet’s Q1 earnings reached a staggering $80.5 billion, up 15% from last year. With Q1 profits surpassing $23.6 billion, investors were thrilled, leading to a significant increase in Alphabet’s market cap, now exceeding $2 trillion for the first time. Read on for more: https://bit.ly/3xOSC43 #Google #TechGiant #BusinessGrowth #GoogleAds #AdTech
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Jackie Pimentel
#MonetizationMonday: Understanding the Evolving Purchase Funnel for Gen Z 🛒 The purchase funnel is not linear and much more fragmented than most CMOs believe. Recently, I had the pleasure of listening to Ben Harms on how the funnel is actually f*****d, especially for Gen Z. 🤷♀️ Why is it f'd? -> younger people search via TikTok and Instagram -> Influencers/creators continue to create more demand -> brands can't impose their will and traditional advertising methods are not persuading anyone -> there is no specific brand vs dr and social isn't a side team, it all needs to operate together -> Charlie XCX is getting it right by bringing her fans into her brand/album release in a way that feels authentic https://lnkd.in/gqVbJT8s Original Vogue Business article -> https://lnkd.in/gFs7hawR Insights on Gen Z and search -> https://lnkd.in/g7UtpYgm #monetizationmonday #marketing #creatoreconomy
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