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Rob McMurtrie
Start-up and scale-up founders, CEOs and CMOs can save themselves a lot of heartache if they assess their company's readiness for corporate communications before they bring on an expensive corp comm leader. By identifying where the requisite building blocks for success already exist, executives can develop the function in a way that impacts business results by making better hiring decisions, understanding where to expect results near and long term, and strategically planning their investments in the function. Looking for a guide to help you do this? Drop me a line. As a 25-year veteran leader who has helped a number of start-ups and scale-ups build their corporate communications departments, I can help you figure out if you are ready to add this strategic function. #CorporateCommunications #ScaleUp #StartUp #PublicRelations
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Pamela Meek
Many excellent presentation tips here from two pros I admire, SAS CMO Jennifer Chase and presentation coach Karin Reed. Jenn notes that knowing her topic isn't the same as knowing how to communicate it. Preparation is critical, and she invests the time to deliver her message in a compelling way.
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Sona Iliffe-Moon
🗞 As someone who consumes news in many formats / channels - online, social, audio and even print (will always love my magazines and weekend newspapers), it’s magical to have most of what you love in one place (ahem, Yahoo News). 💫 It’s even more magical to say that the Yahoo News app is going through a major glow up with next-level personalization from Artifact. 🙌 In a world where it sometimes feels overwhelming to cut through so much information, sometimes you want the tl;dr. Other times, you want to dig in, read the full article (and then another and another), and share highlights seamlessly on social or in group text threads with your BFFs. The new Yahoo News app launches today and it’s awesome - here are some of the reasons why: 📱 AI-Powered Personalized Feed 📝 Key Takeaways to summarize articles 🚩 Ability to Block Keywords and Flag Clickbait 💫 Easy one-touch Sharing Tools 🔥 Badges and Streaks to share with friends Learn more in this WIRED exclusive by Boone Ashworth https://lnkd.in/gs-V-4vp 📰 Katelyn Brehony 🗞 Estela Weinmann 📰 Caragh Fisher O'Connor 🗞 Kat Downs Mulder 🗞 Andrew Machado 📰
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Nina Pfister
Me and a couple of partners founded ScoopFindr back in 2021 as an app alternative to the old-school newsletter format...I've worked in tech PR for most of my career, but it was my first time on the other side of the fence--experiencing the "build" process as a tech founder. Full disclosure: It has not been easy! Huge learning curve, especially when it comes to balancing two businesses. BUT, I feel like the timing is finally right to accelerate our efforts given what's happening in the world of media relations right now: -High media turnover + a growing economy of freelancers who are craving expert sources -An continuously increasing ratio of PR pros to journalists (which continues to overwhelm email inboxes) who have stories to share -Ongoing changes/frustration with cluttered social platforms like X / LinkedIn I believe we need and deserve a new, niche, easy-to-use platform that offers a seamless way to exchange information that benefits all parties--so we built it for iOS to start, and are looking for honest feedback! In order to do so, we're seeking journalists to test the app so PR pros can prove their value. Please tag your favorite writers here! Download the app for free on iOS today (turn on notifications), and feel free to shoot me a DM with your notes: https://scoopfindr.app/ #publicrelations #HARO #mediarelations #journorequest #media #techstartup #PRweek
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Subha Sivakumar
Promoting #tech products is a difficult task. While they're easy to make look cool (I still remember being wowed as a kid by each year's #iPhone unveiling at the Apple events), it can be hard to show off your product in a way that makes consumers see how it can fit in with their lives. But, seeing as a big part of #PublicRelations is telling stories clearly and effectively, it's important to keep that in mind when showing your products to consumers. And that's in part what Daniel Roberts spoke to my class at New York University with Professor Michael Kaye about today. I asked Daniel about an article he was quoted in by Ewan Larkin, for PRWeek, which I've linked below. In the article, Daniel emphasized the importance of highlighting how technology can impact people's personal lives, as opposed to their broader implications. For example, people are more likely to buy electric vehicles if they can see how #EVs can be helpful and convenient for their lives. Even though consumers might be enthusiastic about the environmental impact of the vehicles, they're going to be hesitant to buy one if they like long road trips (and aren't aware that the GPS technology in EVs charts its route based on the proximity to charging stations along the way). "What you really want to do is find someone to carry the message for you," Daniel said, giving the example of having a social media influencer make a video series where they go on a road trip with an EV to show consumers what that experience would actually be like for them. This is something that has continued to remain relevant to Daniel, from his time at General Motors to his current position at Meta. To keep it simple, when promoting tech products and services, ditch the jargon and large-scale metrics and make it personal instead. Thank you Daniel for speaking to our class today. I really enjoyed hearing about your fascinating career story and learning from your unique insights! And thank you to Michael for setting up this event for my classmates and I.
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Alexander Bryden
Incredible data out today from the #PeoplesClimateVote - the largest poll on climate change in the world: ✅ 80% of people globally want stronger #ClimateAction from their leaders. ✅ 53% of people globally are more worried about #ClimateChange than last year. ✅ 56% of people globally think about climate change daily or weekly. ✅ 69% of the world's population have experienced extreme weather that are impacting big life decisions. With more than half of the world's population voting in 2024 - people around the world have an opportunity to support candidates who will urgently increase climate action.
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Biswajit De
#OpenAI’s deal with the #FinancialTimes this week underscores the US company’s need for acceptable material, with the FT group’s chief executive, John Ridding, saying: “It’s clearly in the interests of users that these products contain reliable sources.” As #AI labs grow increasingly hungry for reliable, timely, and above all #humanwritten text to make those responses as good as possible, the news industry is assessing how best to react: while many are stepping up the fight to defend their copyrighted turf, others are engaging with the big AI players to reach a compromise – and potentially gain some commercial advantage. “#Publishers say using their #content to train #LLMs is against their terms of use and that licensing is essential. OpenAI says it doesn’t breach #copyright, and frames deals as voluntary support of the #journalism sector,” says Niamh Burns, a senior analyst at Enders Analysis. - Alex Hern, Dan Milmo | Guardian
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Kate Cory
Feeling energized after attending my second VC Platform Global Community Summit this week! ⚡ A few highlights: 💭 Facilitated a roundtable discussion on balancing community strategy and execution, where we discussed topics like how to define your community objective, how much/what to delegate to others vs. keeping within your wheelhouse, and best systems and tools to stay organized. 🤝 Connected with new VC platform leaders who shared their words of wisdom, including Ava Alemazkoor, Jenna Birch, Caroline B., Annie Shapiro & Anne Dordai among many others — and reconnected with familiar faces like Erica Waichman, Ripley Hartmeyer, Anna Jacobson & Nina Willdorf. Some of the key takeaways I'm walking away with: 🧠 Community can mean many different things across VC platform roles — not just founders and founding team members but also LPs, advisors and broader talent network. Activations and tools can look very different across each audience. 📞 Regular 15 minute check-in calls with community members is a great, relatively easy way to keep your finger on the pulse of both needs and feedback of the community. 💻 Tools like Notion and Airtable can be incredibly effective for building community, and have the added benefit of being free or significantly cheaper than many options out there. Thank you to the VC Platform team Joshua Goodfield, Arabella Reeves & Annie Shapiro for hosting a thoughtful, well-executed event. Looking forward to next year!
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Will Hampton
🚀 New TL;dr Alert: Balancing Act: The Future of Work-from-Home 🚀 As we navigate beyond the pandemic, the shift back to office-centric work cultures is sparking debates and discussions across various industries, especially within local government sectors. This week's TL;dr looks at the evolving landscape of work-from-home policies and their tangible impact on productivity and worker satisfaction. 🔍 In This Issue: We’re Working Less on Fridays Than We Used To, And That’s OK: Insights from Vanessa Fuhrmans of the Wall Street Journal highlight how shorter Fridays are enhancing employee well-being without compromising productivity. Hybrid Work Woes and Wins: Exploring the mixed bag of hybrid work models through expert opinions and real-world data. City of Austin’s Innovative Telework Policy: A closer look at how local governments are adapting to modern work environments while striving to meet climate goals. 🤔 We want to hear from you! How are work-from-home policies evolving at your organization? What strategies have you found effective in balancing productivity with employee satisfaction? 👉 Dive into the full discussion and let us know your thoughts in the comments! https://lnkd.in/gnpU6qaX #FutureOfWork #RemoteWork #LocalGovernment #PublicSectorInnovation #TLdrByGGF
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Dan Yesenosky
Great to see MediaVillage.org recap last week's conversation between Razorfish CEO Josh Campo and 4A's CEO Marla Kaplowitz from the ANA AI Conference. "It is not a small undertaking to take your CRM data and have an AI platform understand and train on that data. That is not a simple thing without risk. You need to start walking before you run." Read more here: https://lnkd.in/eaysqaN5 #AI #GenAI #GenerativeAI #CEO
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Chase C.
I asked media for their PR pet peeves. Here is what Dan Ackerman, Editor-in-Chief of Micro Center News (and former Gizmodo EiC, CNET Editorial Director), shared: ☑ Get to the point: Reading through a long email or press release to figure out what the "new" information or announcement is can be a pain. I love seeing an executive summary at the top—this is what's new, and these bullet points are the key takeaways. As I've said to a few colleagues over the years, the operative word in "News" is "New." ☑ Time zones: I deal with a lot of embargoed information. Please, please, please, make sure to include important dates and times in EST and/or PST. Don't ask me to calculate what Central Time is in NYC or to figure out which countries use CET vs. CEST (Central European Summer Time). ☑ Avoid AI: I'm already seeing the dreaded spammyness of AI-generated copy sneaking into press releases. AI tends to deliver an extra-large serving of word salad. Don't feel like you have to pad a word count with AI—shorter and more direct is better. ✅ Bonus: A reverse pet peeve! I hate to give this secret away, but following up works. I can have thousands (sometimes tens of thousands) of unread emails. If you follow up, it's statistically more likely that I'll see your email and devote a few minutes to reading through it and considering it. If you don't hear back from a likely candidate you expected to hear from, there's at least a decent chance the email just flew by in the daily torrent. [EiC (Editor-is-Chase) note: Be sure to check out this tech ex-EiC roundtable featuring Dan, where they discuss the state of tech journalism in 2024: https://lnkd.in/gi7Utihb] ✍ 🚘Media drive-by takes on PR #pr #publicrelations #communications #mediapov
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Neeha C.
What a night for CNN's rivals and an opportunity for competitive marketing (if they jump on it right now because it's trending). A major news network known for hard-hitting journalism, delivered a flat performance. Their top political journalists—the heavy hitters—offered no incisive follow-ups, no real-time fact-checks, they just read questions — this from their most experienced (and likely highest-paid) talent! Brand promises matter and your audience remembers what you promised. For CNN, their talent is their product and brand, and these two moderators are their flagship political assets/products. The biggest public critique was that CNN moderators didn't fact-check. Ironically, by trying not to be the story they became a big story-- trending on social, and op-eds in big papers this morning. Fun fact: CNN ran a whole ad campaign in 2017 called "Facts First." I know.. I know.. it's too easy. Any competitor (Fox, ABC, NBC, CBS… even Digital, Local, etc) can now run a montage with their political heavyweights fact-checking statements in real-time, pressing for clear answers, and use "Facts First" without even having to take an overt dig and name CNN. -Run a montage of their journalists fact-checking in real-time -Show clips of tough, probing questions -Use CNN’s own “Facts First" slogan The contrast would speak for itself. Just makes me think what would the Wendy’s social media marketing team do?
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Mike Hower
I take issue with age-based lists like the GreenBiz 30 Under 30, Forbes 30 Under 30, etc. and I know a lot of other folks do too. While there's nothing wrong with honoring achievement, tying this to age just feels yucky and not in line with the spirit of sustainability. Doing so reinforces unhelpful norms around age-based success that is only a stone's throw away from the assumptions underlying agism. Many of the most "successful" sustainability professionals I know didn't get there right away and certainly weren't named to an age-based list. And I know plenty of folks over 40 who are just now finding their stride in a sustainability career after much trial-and-error. If the purpose of these lists is to nurture new generations of sustainability talent, I think we can do better. For starters, focusing on the celebration of a nascent professional's full journey rather than just the high points. I want to know about how someone tried and failed but kept on going anyway. If you are under 30 and didn't make a "30 Under 30" list, know that I didn't either when I was under 30. And if you're over 30 and not quite where you want to be in your sustainability career, that's okay. None of you are "behind" - you are right where you are meant to be in your own journey. It's not about receiving accolades, having a million LinkedIn followers or being "a big deal". It's about using our passion and professional skills to make a real difference in this world. We're all on this sustainability journey together. Sometimes we're ahead, sometimes we're behind. Rather than focusing on being "the best", let's work on being better.
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Mariana 💚 Castaño Cano
"Know your audience" and "be relevant" to them; focus on "their problem" not "your product." Why are these principles--the daily bread and butter for marketers worldwide-- so difficult to plug into our operating system for many of us working in climate communications? I just listened to an invigorating and insightful conversation between John Marshall, from Potential Energy Coalition and Dickon Bonvik-Stone on his brilliant Communicating Climate Change podcast that I strongly recommend to you. John highlights that climate change has a marketing problem, and indeed it does. He offers actionable advice that can be implemented immediately so that we stop preaching the parish and enlarge our influence to those with the voting, purchase and any form of power able to change things for good. As I await the results of the highly technical and somewhat enigmatic UN Climate Change Conference in Bonn, known as #SB60 (you can't do more cryptic), John and Dickon's discussion makes it clear why, despite 30 years of climate negotiations, we still feel we've achieved only a fraction of the impact we need. Have a listen and let's keep talking to each other and understanding how to solve our marketing problem! I would love to read your thoughts. https://lnkd.in/e8Rh9kgr #climatecommunications #climatechange #climatecrisis #climatecomms #marketing #communications
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Gabrielle Levy
Yeah, it really sucks. As many of you know, I left Climate Nexus earlier this year. There were a number of reasons that went into that decision, and ultimately what made me take the leap were some great opportunities to continue work that mattered to me as an independent consultant. But it was also clear my time with Nexus had run its course. The challenges that led to the decision to shutter the organization are complex. I would caution anyone from extrapolating and generalizing too much as to what this means for climate communications and philanthropy writ large. Some of the fault lies with poor decisions made on the part of individuals, which can obviously happen within any organization. I do believe the fiscal sponsor model is at fault for failing to address structural weaknesses and allowing problems to fester. Decisions that might have been made to right the ship could have come sooner if the organization's leadership had autonomy (and responsibility) to make them, or if there was a true board. As awful as this ending is, it does not take away from the incredible work the team has done in the past decade+. Climate Nexus truly changed the conversation. Climate denial has no place in respectable media, and so many reporters who Nexus worked with over the years have produced amazing, incisive and impactful coverage thanks to the work of the brilliant communicators at Nexus. Nexus helped make sure people could see the forest for the trees at the most important climate moments – IPCC report releases, COPs, climate weeks, during the 2019 marches, the 2020 election and the passages of the infrastructure law and the IRA. Many decision-makers now take as fact (even if they disagree on the details) that an energy transition is inevitable and essential. Climate justice is no longer left to the side, but front and center. The public has a growing understanding of fossil fuels as the culprit responsible for extreme weather impacts, and see those impacts is affecting their lives. Solar and wind are more clearly understood as the only path for a sustainable, energy-secure future. The climate community is more coordinated and united in working towards shared goals than ever. I'm so proud of having been a part of this team. If you have a job open for a climate communicator, please consider hiring a Nexus alum. ❤️
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Taryn Holowka Hristova
Communities step up their resilience and climate planning: Even before the start of what is expected to be a busier than normal Atlantic hurricane season, widespread rain and flooding have already begun to soak the South, putting millions at risk for flood damage and power outages among other threats. In fact, in the first five months of 2024, the U.S. has already been hit by disasters costing $7 billion, including storms, heavy snow and hotter than average temperatures. Communities and their infrastructure find themselves at the mercy of more extreme weather events, and they must take some immediate steps to adapt to the changing climate and mitigate damage. Fortunately, many cities and localities are tackling the challenge head-on by implementing policies and programs that help their communities improve quality of life and build more resilient communities. https://lnkd.in/evzad2Np
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Boriana Strzok
This is spot on! I would add that until comms/brand strategy is seen as overhead on balance sheets and not as an essential driver for transformation and paradigm shifts, nothing will change. Philanthropy has failed for decades to recognize their own role in perpetuating insufficient models that exclude the active, catalytic role of communication, esp. when it comes to complex issues like climate and social justice. So many orgs and foundations have narrative change as a focus but naively believe they can achieve that with small, overworked, under-resourced and undervalued comms teams. Wake up philanthropies of the world, it’s time to put comms, marketing and brand development in your grants structures as key success factors!
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Seema Shah Ahuja
For the first time in at least a billion years, two lifeforms have merged into a single organism. The process, called primary endosymbiosis, has only happened twice in the history of the Earth, with the first time giving rise to all complex life as we know it through mitochondria. The second time that it happened saw the emergence of plants. Now, an international team of scientists have observed the evolutionary event happening between a species of algae commonly found in the ocean and a bacterium. The process involves the #algae engulfing the #bacterium and providing it with nutrients, energy and protection in return for functions that it could not previously perform – in this instance, the ability to “fix” nitrogen from the air. The researchers from the US and Japan who made the #discovery said it will offer new insights into the process of #evolution, while also holding the potential to fundamentally #change #agriculture. #breakthrough #evolution #science https://lnkd.in/g56W4brU
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