John Balladares

Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮��𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

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Here's your crash course in Matched Market Testing, from VP, Data Intelligence, Scott Zakrajsek.

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Don’t sleep on a solid PS. 🥰 Use it to add personalization that’s not relevant to the sale (like a shared school) or to add extra context without making your main email too long. Want to write better emails faster? Install Lavender for free at https://lavender.ai

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What do you use in PS?

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Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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Attention Marketers - Want to supercharge your website optimization game? Check out the ultimate tech stack: Web Analytics for deep insights, low-code A/B testing with Sidecar for fast iterations, and Session Replay for visualizing user experiences 👩‍💻 Optimize smarter, not harder: https://lnkd.in/dqUfn23i Author: Elizabeth George #webanalytics #websiteoptimization #datadriven #statsig #marketing

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Hey HubSpot users! Guess what? There's some thrilling news for all of you folks tackling the extra load of handling various business units! Data sync just levelled up with two-way syncing for business units! This means you can finally connect your HubSpot business unit data with other apps, keeping things smooth and organised. Here's the deal: 𝐍𝐨 𝐦𝐨𝐫𝐞 𝐝𝐚𝐭𝐚 𝐡𝐞𝐚𝐝𝐚𝐜𝐡𝐞𝐬: Say goodbye to inconsistent business unit info across your systems. Data sync keeps everything in perfect harmony. 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐦𝐚𝐠𝐢𝐜: Automate business unit assignments based on data in other apps. Less manual work means more time for strategic thinking. 𝐁𝐢𝐠 𝐩𝐢𝐜𝐭𝐮𝐫𝐞 𝐯𝐢𝐞𝐰: Get a complete picture of your organisation by seeing all relevant data tied to specific business units. It's super easy to set up, too! Head to your data sync settings for contacts or companies and map the "Business Units" field in HubSpot to another app's multi-select field (or even a text field). Data sync will work its magic from there. This feature is for: Ops Starter, Marketing Enterprise & Business Units add-on required Want to dive deeper? Check out the Knowledge Base article for all the details! [Link in the comments] #HubSpot #Update #Hubxpert

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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We're seeing a lot of funny-shaped funnels these days. Opportunities getting stuck in discovery. MQLs not converting to SQLs. You name it. We're seeing it. If you're dealing with issues in your funnel conversion, consider checking out this discussion. We walk through how to diagnose your funnel conversion issue and go about resolving it. We use real-world data to help you come up with an actionable plan to turn your funnel around. https://lnkd.in/dzGwGW6c

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Need a new #growthstrategy? See how Curipod set up a successful referral program in just ten minutes. Their new and most effective growth channel is easy, scalable, and integrated with their existing workflows. 🙌 #ReferralMarketing #MarketingIncentives

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When you're a lifecycle marketer working across industries, those vertical-specific email drafts can pile up...fast. Don't worry, AI is here to help 🤖 Watch as Cailin DeCort shows demand gen and lifecycle marketers how to easily scale emails across different verticals using Jasper! Want the full session? Check out the replay of "Maximizing Your Impact with AI: Demand Gen & Email Marketers" now ⤵️ https://lnkd.in/gvpeCKnf

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There's a big discrepancy between how content marketers and the rest of the GTM org measure content success: - Content skews toward defining success by leads and conversions - The rest of the org (marketers, sales, and product folks) are split equally between leads, revenue, and brand awareness. This is surprising. Content marketers usually aren't growth marketers; we focus on building brands and educating people over time. Leads and conversions are short-term metrics, while content plays the long game. So, why are we thinking like this? And what can we do to actually prove content's value? Step 1 (Beginner): Be strategically collaborative on important projects Step 2 (Intermediate): Choose your brand awareness metrics Step 3 (Advanced): Add content pipeline metrics to the mix Lauren Lang goes deep on each of these steps in our latest blog in the Darkroom. How do YOU prove the value of your content?

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Even the best lead gen agencies face unhappy clients. But what if it could actually strengthen your relationship? 🤔 Our co-founder, Michael Maximoff, recently shared with Expandi.io how to not only de-escalate the situation but also turn a frown upside down and even strengthen your client relationships. Here’s how to keep your clients happy ever after: https://lnkd.in/edS2kwF3 We’re also craving to hear your real-life stories on how you managed the upset clients! Leave them in the comments 👇🏻

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Want to outrank your competition and hone your technical SEO strategy? Our live webinar with Conductor will reveal: • Sitemap & site architecture optimization tips. • Strategies to avoid crawler traps. • Schema & heading structure best practices. • Top tools for technical SEO monitoring. Join us live and bring your questions for the Q&A following the presentation! https://bit.ly/45N4GzY #schema #bestpractices #sitearchitecture #sitemaps

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"Operationalizing intent and activating full funnel demand gen doesn't have to be a pipe dream." "If you're not seeing value from intent data, it's because you're doing it wrong." "We actually had to slow down our campaign because the BDRs couldn't keep up with the leads marketing was sending." The wise words of Gabriela Allen at Verizon Business during the session today at #ForrB2BSummit. So grateful to have a customer that truly understands how to ingest and activate intent to create real, measurable results that accelerate revenue. #intentdata #B2Bmarketing #demandgen

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Someone's life has been changed forever. And they didn't even need the code. Read this Insycle customer review: "Life changer for no code workflows in HubSpot. A great tool that really complements HubSpot. Enables workflow actions in @HubSpot that aren't available without custom code. This greatly simplifies automation, making it quick and easy." Do you need a no-code, no-sweat, no-brainer CRM life-changer? Look no further. Try @Insycle, links below. #Datamanagement #revops #CRM #NoCode #workflows #hubspot #automation #crmsolutions #crmadmin

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