“Jorge lead the analytics practice at Neo during my tenure. I can honestly say that Jorge is the person who has had the most impact on my career in terms of learning something new. I was tasked with a challenging set of clients and in collaboration with him and his team we were able to bring big data to tell a great story in a succinct and measurable way. I am very grateful to have spent time working with and learning from him. His knowledge of the space combined with his passion for the work he does makes him an incredible force in our industry and someone that will always be at the very top of my list to work with again. ”
Contributions
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Here's how you can get ready for the industry's artificial intelligence surge in Product Marketing.
One way I've been thinking about this is the notion of applied utility to both the user and the builder. What I mean by this is how does the given GenAI use-case genuinely help make something more effective or more efficient (in my case, its often marketers to help them understand marketing effectiveness). The way I've been thinking about this as of late is to first break down the merit of such systems if they can help improve the 3 necessary components of operational rigor that makes or break systems over time: Classification, Automation, and Prediction. Or, as I like to call it, "CAP".
Activity
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Never too early to start planning for Q4 Holiday campaigns with TikTok for Business. In 2023, the number of #holidayshopping videos posted on TikTok…
Never too early to start planning for Q4 Holiday campaigns with TikTok for Business. In 2023, the number of #holidayshopping videos posted on TikTok…
Shared by Jorge Ruiz
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It's been a few weeks since we announced the ThinkMedium Publisher Readiness Program (link in comments), excited about inbound inquiries so far. I…
It's been a few weeks since we announced the ThinkMedium Publisher Readiness Program (link in comments), excited about inbound inquiries so far. I…
Liked by Jorge Ruiz
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It’s no secret. Brands that break the US win big. But even the best brands – with incredible products, clear messaging, product-market fit – can…
It’s no secret. Brands that break the US win big. But even the best brands – with incredible products, clear messaging, product-market fit – can…
Liked by Jorge Ruiz
Publications
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TMRE TV - Online Video Interview
The Market Research Event
Video Interview with TMRE on what I advice clients to consider for great Advertising Effectiveness research
Other authors -
Honors & Awards
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Certificate Winner, Innovation Award, ARF Great Mind Awards 2013
The Advertising Research Foundation
http://www.thearf.org/great-mind-13.php
Languages
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Spanish
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Recommendations received
1 person has recommended Jorge
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This week's content nuggets... Fresh drop of the finest content bits that may be useful to you and your business. Particular highlight this week…
This week's content nuggets... Fresh drop of the finest content bits that may be useful to you and your business. Particular highlight this week…
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