Joseph Assell

Are you a Dualie? If you are, then you could be key to strengthening long-term participation in the game. In short, the National Golf Foundation define a dualie is a golfer who plays both on-course and off-course golf. Not content with a regular 18, they use a simulator, visit the range, or head down to a Top Golf or a Big Shots in between rounds. I’ve seen several reports recently about the consistent growth of off-course golf. And I’ve heard a fair bit of concern from the industry on whether it will weaken participation in the traditional game. I’ve always thought otherwise – so it’s great to see this report suggesting I was right 😊 When we see golfers taking lessons, or hitting the range we know that the number of rounds they play goes up – we’ve measured it. We know that when we can help engage golfers in activities around the club other than playing golf, the number of rounds they play goes up – we’ve measured it. So it has always followed in my head that when golfers hit balls for leisure, the number of rounds they play will go up. In addition, this report shows that they are more committed to traditional golf, their ability level is higher, they spend more money on equipment, and - the number of rounds they play goes up! I think there’s also a great argument that off course golf is a fantastic entry point for many people too. But that’s a post for another day 😊 #participation #dualie #golfbusiness https://lnkd.in/eepE24rS

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Distractions happen - that is life. It is how you deal with them that matters. Check out this article!

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Want to break 100 in golf? Master the chip shot! This essential skill can turn bogeys into pars and boost your confidence. Check out our blog for tips and techniques to improve your chipping and start lowering your scores today! https://lnkd.in/eHvGp5yU

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Golf is big business in the US. 27 million Americans played golf in 2023 alone. The average golf enthusiast spends between $4,260- $5,555 annually on the sport. One of the faster growing areas within the golf industry is the 'off-course' market. We've recently partnered with one of the fastest growing indoor golf facilities in the US. Some highlights on the brand: - Simulation golf (250+ golf courses available, swing analysis to improve overall game) - Advanced tech (Same simulator used by golf pros on PGA tour, proprietary client management software) - 24/7 access for Members (automated secure access) - Individual and corporate membership model - Simple buildout with 1-4 bays - No employees need! If you want to learn more about this model and see if it is available in your market, send me a DM. #franchising #businessownership #golf #technology

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Keep in mind that progress and improvements take time and will not be achieved immediately. Know that there will be changes with small steps. Embrace the process and you will reap the benefits. #golf #golfprogress #golfcoach #golftips #swingchange #naplesflorida

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🫀Clogged … when small things accumulate to block progress or function. 🧠 At work, especially on teams, debris is going to accumulate—a meeting becomes ineffective, process without purpose, listening without understanding—and when it does, the inefficiency compounds quickly. 😵‍💫 We feel the drag. Alignment is off. Momentum zapped. 🔓Next time you feel the drag in a meeting or conversation, ask yourself, or someone in the room: “I’m noticing something feels clogged. What does it seem like to you?” #unclogged #drag #energyefficiency #momentum #habits https://lnkd.in/d6D9P5ET

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Hiring a golf tournament management company offers several benefits that can greatly enhance the success of your event: Your Golf Event is a turnkey operation with more than 30 years’ experience. 1.     Expertise and Experience: We specialize in organizing golf events. We bring a wealth of experience and knowledge in planning, logistics, and execution, ensuring that all aspects of the tournament are handled professionally. 2.     Efficiency and Organization: We offer you a streamlined process and system in place to manage the committee’s roles, registration, sponsorships, and other administrative tasks. This ensures that the tournament runs smoothly and efficiently. 3.     Access to Resources: We have established relationships with golf courses, vendors, and other key stakeholders in the golf community. This can result in better deals, and enhanced sponsorship and contest opportunities for your tournament. 4.     Quality of Service: By outsourcing the management to professionals, you can expect a higher level of service and attention to detail. This includes everything from player communications to on-site management during the event day. 5.     Focus on Participants: With the logistical burden lifted, you can focus more on the participant’s experience. This includes planning engaging activities, creating memorable experiences, and ensuring that all players have a positive experience. 6.     Risk Management: We are proficient at anticipating and mitigating risks associated with outdoor events, such as weather contingencies, safety concerns, and logistical challenges. 7.     Post-Event Analysis: We can provide valuable insights and feedback through post-event analysis, helping you understand what worked well and areas for improvement for future tournaments. Overall, hiring Your Golf Event allows you to leverage our expertise and resources, resulting in a more organized, successful, and enjoyable event for all involved.

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As we look at the ever-evolving landscape of golf instruction, it's fascinating to see how trends come and go, with new techniques and strategies constantly emerging. One such trend that has gained traction in recent years is the idea of reducing lower body pivot in the golf swing. While this approach may have its benefits in terms of simplifying the swing and promoting consistency, it's essential to also consider the potential impact on injury rates. In our quest to improve our game and achieve greater success on the course, it's crucial that we prioritize not just performance but also our long-term health and well-being. Finding a balance between modern techniques and the tried-and-true methods used by legendary golfers can be vital in addressing this issue. It's important to remember that golf is a physical activity that places demands on our bodies, particularly our backs, hips, and knees. By reducing lower body pivot, we may be altering the natural mechanics of our bodies and putting ourselves at risk for injury. As we strive to improve our game and reach new heights, we must do so in a way that is sustainable and mindful of our physical limitations. Looking to the greats of the game, we see a common thread of balance, power, and fluidity in their swings. These qualities have stood the test of time and remain relevant today. By incorporating elements of these timeless techniques into our own game, we can find a harmonious blend of tradition and innovation that not only enhances our performance but also protects our bodies from unnecessary strain. So, as we continue to explore new trends and techniques in golf instruction, let us do so with a sense of reverence for the past and a keen eye toward the future. Let us strive to find that perfect balance between modern innovation and proven methods, always keeping in mind the importance of maintaining our physical health and well-being. In doing so, we can not only elevate our game but also ensure that we can enjoy the sport we love for years to come. #golf #pga #pgacoach #scpga #welovethisgame #wearethescpga #thxpgapro #proponentgroup #ricmooregolf

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Feeling inspired after our first Excelerator (young professional leadership development program) Brunch 'N Learn event, with SFIA - Sports & Fitness Industry Association's own Tom Cove, President and CEO. Tom shared a treasure trove of career and industry insights, including: i) Recognize skill gaps and navigate them with integrity and confidence ii) Pursue authentic, win-win partnerships from start to finish iii) Embrace diversity in collaboration - it's essential, not just a nice-to-have iv) Invest in all athletes (especially those who don't fit the profile norm) to boost participation and fitness activity in all sports v) Listen to both spoken and unspoken brand feedback - silence can be so telling Tom emphasized the need for more women in youth sports leadership (coaches and officials) and the need to focus on the insights behind the numbers, not just data. His advice on learning from failure and the ability to pivot quickly to a new direction struck a chord. Finally, his recommendations for words to live by for the Excelerators were authenticity, confidence, reading the room, and choosing your battles wisely. This session was a perfect kickoff to our Excelerator Brunch 'N Learn Series running through November. #ProfessionalGrowth #SportsIndustry #LeadershipLessons

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How can you increase customer golf spend by 80%? While reducing member attrition to 2% While multiplying golfer recruitment? To add to my recent posts on recruitment & retention, in a sample of over 50 clubs we found that average golf spend increased by 80% for golfers engaged with our Active Member Management program. That’s spend on buggies, pro shop, green fees and all things golf. A golfer in this program really is the most engaged golfer a club can have, and we have the data that shows it. If you’d like to learn more about AMM, send me a message and I’ll run you through our Orbis programs. #customerengagement #customerexperience #golfbusiness

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Have you ever wondered what's better, position golf or alignment golf? When it comes to trying to get into positions in the golf swing many golfers try this. It can be a mistake as the golf swing is dynamic and its hard to think about positions when playing out on the golf course as it interferes with the flow. Instead if you think of golf as alignments blending into a nice flow you will think less and hit better shots. So next time you practicing or playing think about alignments and flow rather than positions. I you would like some information on the alignments as we are discussing this week write 'ALIGNMENTS' into the chat box below and we will keep you up to date of this weeks videos, training and testimonies to help you.

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Want to lower your handicap? Spend 50% more time inside of 50 yards from the green and on the green than you are right now. Do it this season and see how your scores compare. #golf #inside50yards #shortgamepractice #golftips #golfcoach #naplesflorida

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Follows these tips to break 100..

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𝐀𝐫𝐞 𝐘𝐨𝐮 𝐀 𝐏𝐮𝐫𝐩𝐨𝐬𝐞 𝐂𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐂𝐥𝐮𝐛 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞? 𝙒𝙝𝙖𝙩 𝙞𝙨 𝙔𝙤𝙪𝙧 𝘿𝙚𝙛𝙞𝙣𝙞𝙩𝙞𝙤𝙣 𝙤𝙛 𝙎𝙪𝙘𝙘𝙚𝙨𝙨? In the world of club leadership, success is often measured in tangible terms: participation growth, increased revenue or budget achievement, and even facility upgrades. While these external indicators are important, a sustainable sense of personal fulfillment may require a broader view of success. Chasing the next metric (or even the next 'like' on social media) might result in a quick sense of a 'win', but can only end with the frustration of 'what's next'? What if each of us added to our Performance Dashboards, columns that measured our commitment to continuous personal growth; the development of our positive thinking skills, and the number of times each day we stopped with a thought of gratitude for all the blessings in our life? Investing in yourself as a leader is important. Investing in yourself as a person produces a two-for-one outcome. Your leadership skills will improve because your thinking will expand and your sense of personal fulfillment will expand because you will begin to think about the things that matter to you as a person. A better leader and a better person. Your best possible self. This outcome is not only beneficial for your personal well-being but will also create a ripple effect throughout your organization. 𝙔𝙤𝙪 𝙗𝙚𝙘𝙤𝙢𝙚 𝙖 𝙗𝙚𝙩𝙩𝙚𝙧 𝙡𝙚𝙖𝙙𝙚𝙧 𝙖𝙣𝙙 𝙖 𝙗𝙚𝙩𝙩𝙚𝙧 𝙥𝙚𝙧𝙨𝙤𝙣. 𝙔𝙤𝙪 𝙩𝙖𝙠𝙚 𝙖𝙣𝙤𝙩𝙝𝙚𝙧 𝙨𝙩𝙚𝙥 𝙩𝙤𝙬𝙖𝙧𝙙𝙨 𝙗𝙚𝙘𝙤𝙢𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 𝙎𝙚𝙡𝙛. https://lnkd.in/e-EZFYhQ #pcce #uspta #cmaa

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When it comes to "Push vs Pull" in the golf swing, golfers make the mistake in 2 key areas of their swing. One is when they start their backswing and the other is in the transition from backswing to downswing. This typically produces an outside in downswing path and the result is mostly slicing and pulling the ball offline. What the golfer should be doing is understanding how to Push in the start of the backswing and the downswing and this will lead to an on path swing allowing the clubhead to hit the ball straight. So next time you are hitting slice or pull shots you can guarantee that you are not pushing correctly and are using a pulling technique. If you want to get the videos and case studies then just hit "REPLY" and I will make sure I keep you in the loop.

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Measuring the effectiveness of the Board and committees is a periodic task including ensuring that the structure of governance is contributing to the success of the club. Every club should audit the effectiveness of their committees and their structure to enhance the results of the club. #privateclubgovernance #theclubcouncil

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As we bask in the aftermath of the Masters Tournament, it's thrilling to see how vibrant the golf scene has become. The latest findings from The Pulse of the Golf Consumer report reveal a significant upswing in golf's popularity. 📊 Key Insights: ⛳️123 million Americans engaged with golf last year in various forms, marking a 14% increase over five years. ⛳️An impressive 95% of core golfers are planning to play as much or more in 2024. ⛳️The female golf segment is showing particularly strong growth, with a 25% increase in participation over the last four years. ⛳️Social media continues to be a powerful platform for golf, with over 50 million Americans consuming golf-related content. The momentum in the golf industry is undeniable, and it’s exciting to see such enthusiasm and participation across the board. Whether it’s playing, watching, or discussing, the game is reaching more people than ever. Let's keep this momentum going!

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