Kate Ingram

What Brands Should Know Before Hiring a Digital Celebrity 💡 Vogue Business explores how AI-ambassadors are making life easier for real-life talent and potentially, the brands that want to hire them. Simon Windsor, our co-CEO at Dimension Studio, shares his insights based on our virtual human collaborations with Eva Herzigová, Neymar, Balenciaga, H&M, Nike, and more: “It’s not the case that these virtual models are being used to replace a traditional brand campaign; it’s just that they are opening up new possibilities.” Read more: bit.ly/3RP4wlS #digitalcelebrity #AI #digitaltwin #virtualhumans #vogue

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I speak every day with brand and retail leaders who are struggling to find new ways to drive revenue, attract customers, and build brands. January Digital's own Nick Drabicky put proverbial pen to paper for MediaPost to break down the challenges of this brand media maze, and how he's guiding clients to the other side of growth and clarity. #media #advertising #brand #retail

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Stoked for CimaFunk, an artist we have been partnering with brands over the past year. He made history as the first Cuban-born artist to play Coachella and he blew the roof off the place. If you are interested to connect with his world, we have opportunities with Cima at Jazz Fest later this month. #advertising #marketing #media #socialmedia #socialinfluence  #influencermarketing #music #musicmarketing #musicbusiness #musicindustry #livestream #branding #brandedcontent #contentmarketing  #musicstreaming #musicmatters #socialstrategy #socialmediatrends #social #emergingartists #digitalmarketing https://lnkd.in/gEnuZzZY

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Calling all NYC-based creators, marketers (brand and agency) and builders in the creator economy: Join us on May 21st for an exclusive Content Creation Workshop and Mixer focused on “Leveling Up Your Production" with B&H Photo Video and Whalar! B&H Photo Video will lead our workshop, exploring the art content creation covering essential techniques like: 🤳 Camera angles 💡 Lighting 🎤 Audio Three crucial elements that can elevate your content. After the workshop, you’ll get hands-on with gadgets available for you to test and create content with — plus two big giveaways (deets in RSVP link). Expect food and beverages from some of our favorite NY-based brands, and come hang, collaborate, and learn with other leaders in this space. RSVP below to join us! https://lnkd.in/eCJU8ffZ #creatoreconomy #contentcreation #nyc #newyork #events

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For anyone seeking the dream…

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Our CEO Karan Dang talks to Creativepool in this insightful interview and shares his creative journey, inspirations, and his vision for helping brands forge unbreakable bonds with Gen Z and Gen Alpha through DANG. Some key highlights: • How his background as a Creative Director and cultural immersion fuel creative insights. • The importance of creatives mastering business acumen to unlock autonomy • Advice for aspiring creatives to believe in their unique voices • Industry trends like the rise of independent agencies and contractors Check out the full interview to learn more about Karan's perspectives on creativity, leadership, and driving impactful work. We're excited to be at the forefront of shaping how brands connect with the next generation under his leadership. #CEOInterview #BrandInnovation #CreativeLeadership #GenZ #GenAlpha #CreativeCulture #CareerAdvice #CreativeMindset #EntrepreneurMindset #FutureOfCreativity #CreativeAutonomy #BrandStrategy #InspiringCreatives #CreativeConsultancy #DisruptiveThinking #IndustryTrends #CreativeTrends #IndependentAgencies #ContractorWorkforce #CareerTransformation #CreativeEntrepreneur #BreakingBarriers #LeadershipAdvice #TeamDiversity #InnovativeIdeas #CreativeProcess #CreativeBlockBusters #NextGenBranding #CultureImmersion #GoingViral #LinkedInMarketing

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The academy's best one yet? Cultural relevance and quirky headlines. Visual solutions with insightful copy. Activations with Cannes Lion shortlist potential? Authored by Covey Holmes on her second intern project, designed by Hannah Popp and Benjamin Johnson on their first intern projects, Creative Directed by Anna Rissanen and Christopher Bazata, MBA, this spec work for Native raised the bar for what's expected from interns. It could compete with top ad schools, and should spark some ideas for Procter & Gamble It's only fitting that after publishing this Native campaign, two current interns and one academy alumni received offers from the premier creative agency in Denver, one of the agencies to watch in NYC, and Charlotte’s most creatively prestigious advertising agency (two of which were once on my dream agency list). Paid interns with national-level portfolios, a growing network, and legit job offers. Eighteen months and only three generations into the Tattoo Projects Intern Academy, and the institutional knowledge is compounding talent, experience, and paying dividends to careers. In this goofy economy, where today’s marketing students graduate with too much debt and too few opportunities, these are the kinds of outcomes that make investing in the next generation worth it. Take a look for yourselves, click over to https://lnkd.in/eReHafFM Please connect with the teammates that made this work in the credits below. Thanks in advance for voting for your preferred campaign, sharing this work with colleagues, constructively critiquing the work on the thread, and helping young advertising people launch their careers. Credits: Design: Hannah Popp & Benjamin Johnson Copy: Covey Holmes Project Management: Allen Chan Creative Director: Anna Rissanen & Christopher Bazata, MBA Agency Support: Tattoo Projects Spec Client: CEO: Vineet Kumar Senior Communications Manager: Victor Verdugo VP of Marketing: Janelle Wichmann Senior Manager: Carie Unger CD: Mia Croft CD: Michelle Byle Marketing Director: Merrill McDermott

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Last week, I hosted a panel discussion for More Than Agency, with Soho House & Co House on mental health and social media. We titled the event, Are you Living in the Reel World or the Real World, because let’s face it, we are living in both.  At MTA, we are hosting a series of industry events that facilitate conversations that are often overlooked. Mental health and our relationship with social media is one that we are keen on further exploring. We are also passionate and adamant about humanizing the digital experience and reminding people that creators are human, consumers and social media users are human and brands are run by humans, so conversations like this are a great reminder on how to approach social media, brand partnerships and the creator economy. I sat down with both Claira Hermet and Daisy Morris who shared valuable insight as they are committed to serving their communities, being a voice and providing a positive and safe space online. Claira and Daisy left us with quite a few gems and key takeaways: ✅ check yourself before you check your notifications - a timely and needed campaign led by Daisy as a reminder to give ourselves the necessary time and energy before giving it to social media. Making sure we’re good in the REAL world before making sure we’re good in the REEL world. Because to another one of Daisy’s points,  ✅ Our cup needs to be full before we can show up for anyone else. The real work, particularly the self work is done offline.  ✅ Let’s remember that we are living in the REAL world, so when the REEL world gets overwhelming (because it does), learn to detach and go connect with REAL people in the REAL world  ✅ To avoid being triggered by social media and your content consumption, Mute people Unfollow people Social media spring clean Create online boundaries that help you maintain peace of mind and positive/healthy relationship with the platform ✅ No one is going to do it for you, but you. In order to get yourself to the next level, you need to believe in the value you offer. Set the fear aside and show up for your current and future selves, because it could have the power to make a difference in your world as well as someone else's.  ✅ Allow social media to fuel you. To Daisy’s point, through the power of community, social media has changed her life, and allowed her to establish a strong sense of self - you can allow it to do the same for you ✅ Comparison and caring about what others think will only hold you back, and a quote shared by Daisy that we all took home and put on our mood boards is “you’d rather be someone’s shot of tequila than everyone’s cup of tea” .. and that’s a word. This conversation is the first of many and we are truly grateful to our panellists as well as Soho House for allowing us the space to hold these conversations. I’m keen to keep these conversations going and continue to learn more about people’s experience and relationship with social media, so please do connect, comment or send a DM.

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So, who's ready for #BRATSummer? 🍏 Charli XCX’s album #BRAT is the perfect example of community fuelled storytelling on TikTok - from the BRAT aesthetic to BRAT Wall, it proves that TikTok is the place for cultural expression. Dive into this piece from Vogue Business to explore how your brand can quickly and authentically tap into TikTok trends 👇🏽 https://lnkd.in/eCaYDzp3 #TikTokForBusiness #TikTokTrendsDigest

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this is *buzzing – 🧡🩷💛💚🩵 your weekly update from the world of brands and pop-culture. This week was incredibly eventful – let’s recap the highlights: the best shows from #ParisFashionWeek, Kendrick's "Ken & Friends" show for Amazon Music, Takashi Murakami x New Jeans, and Asap Rocky's campaign for Bottega Veneta for US Father's Day. What were your highlights of the past week? #culturalmarketing #brands #advertising Read the full update here ⬇️⬇️⬇️

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When was AUTHENTICITY ever out? Hmm. I believe AUTHENTIC PURPOSE remains front and center in the minds of today's modern, conscious consumer - that will never change. Just look at Patagonia, IMPOSSIBLE Foods, Dove, Ben+Jerry's, E.L.F. Beauty, to name a few. And to say AI is trending is like saying oxygen is trending... technology will always enable us to get messages out faster, better, cheaper. But AI is not an idea that lives in the heart of citiizens and the wallets of consumers. #Authenticity #BrandPurpose #Cannes2024

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Thought from #madfestlondon - When the brand is needing a refresh, look to what made it famous in the first place Gary Raucher - A great positioning will have eras, make sure it stays relevant as time goes on Tati Lindenberg - Mischief is core to our brand, when we over step the line, we own that, apologies and move on Michelle Spillane - Technology has led us to believe advertising is more scientific than it really is. Learn the history of advertising, understand what Baroque did for the Catholic Church, learn about Rosser Reeves and Bill Bernbach Sir John Hegarty Orlando Wood - The purpose of the system is what it actually does, not what it was designed to do. Behavioural science is what economists can’t explain Rory Sutherland - My five career highlights came after my five career lows, it’s about compound interest Jon Evans - People are not hard to reach or busy, they are overwhelmed, marketers thinking is getting lazyTom Goodwin - Being a challenger brand is not about size, it’s all about mindset. A challenger can answer the question, what are you challenging Benjamin Cooper - the data is only going to show you what is, not what can be Kerttu Inkeroinen Andrew Smith

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I began my career as a designer in the film industry before shifting over to he publishing industry. I worked for half a dozen different magazines, thanks to an incredible opportunity to be mentored by one of the all-time most highly respected creative directors. Rhonda Rubinstein was an incredible influence on my design thinking and capabilities. We worked at numerous magazines together but to this day, my most rewarding and satisfying work was at Mother Jones. It was creative, expressive, challenging and it's my "radicalization" began to take shape. (Turns out I've *always* maintained controversial, non-mainstream views.) In the years since I've done less and less design work and more writing and strategic planning. But as Rhonda cautioned, "once an art director, always an art director." More recently, I've been working in the neurodiversity disability space. In diving into his new realm I did a ton of research into neurodivergent-friendly design. Turns out what's good design for autistic, ADHD, dyslexic and other neurodiverse people is good design FOR EVERYONE. Or, if I may make a tiny little leap here, design is a discipline. The advent of apps *cough Canva* that put design within reach of anyone with a smartphone has resulted in a world full of awful, hard to read, difficult to follow design—particularly in social media. So, dear fledgling social media rockstar, dear start-up tech bro, dear content creator...please do yourself a favor and take a design course or two. There is no app for good design. Design is a discipline. But at the very bare minimum… STOP CREATING SLIDES AND CONTENT IN LONG PARAGRAPHS OF ALL CAPS CENTERED COPY BLOCKS. Thanks for coming to my TED talk and stay tuned for my Design Direction for Non-Designers workshop next month.

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I am incredibly proud of Fourth Floor for delivering The Apex Legends Community Cup for Respawn Entertainment and Electronic Arts (EA)! So many people worked incredibly hard to bring this concept to life. To deliver such a polished and successful campaign is testament to the expertise of the talented teams at Fourth Floor. 📊 Some initial top line results: - 70k+ concurrent viewers. - 9m+ watch time minutes. - 23m VOD views across TikTok & YouTube. Each of these metrics over-performed against predictions. 👨‍💻 👩‍💻 Creator feedback: - "The tournament was legendary". - "GGs everyone, this was so much fun and I'm grateful I was given the chance to participate". - "That was so fun! Making me really miss competing in Apex <3". - "It was great fun and i felt the format of the cup was really unique". - "Had so much fun. Loved some of the off-meta playing folks, always makes it more enjoyable". ⭐ Special mentions to these awesome colleagues: Jack Krarup, Luke Ashworth, Ian McGill, David Houghton, Ash Denton, Daniel Maher, Gareth Wild, Theodora Ionescu, Sam Ford, Dan Pearce, Lauren Munck, John Lloyd, Max Winfrey, Bob Abbott, Matt Knott, Olivia Kubow. #apexlegends #communitycup #community #partnerships #gaming #agency #gamingagency #fullserviceagency #creatoreconomy #influencermarketing #gamemarketing #videoproduction #tournament

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🚀 Future of Production with Ben Field 🚀 Thrilled to share insights from my chat with the producer, director, and friend, Ben Field, on how technology is reshaping film and content production: 🌍 Global Collaboration: Directing and producing from different continents is now a reality, thanks to advanced remote collaboration tools. 📹 The Value of Presence: Despite technological advancements, certain projects like documentaries still benefit greatly from on-site involvement. 🖥️ Technological Game-Changers: Real-time editing and virtual working systems have revolutionised post-production, making geographical boundaries irrelevant. How do you see remote collaboration shaping the future of your projects? #InnovationInFilm #RemoteProduction #FilmMaking #ContentCreation

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The 2025 Clio Music Awards call-for-entries kicks off May 8th as we continue to celebrate creativity in music marketing and the use of music in advertising globally. NEW mediums and categories this year (alphabetical): 1) Design Craft - Entries in this medium include technique and craft/skills used in the execution of design (Copywriting, Graphic Design, Typography, Illustration, Use of Photography). 2) Digital & Social Media Craft - Entries in this medium include technique and craft/skills used in the execution of digital, social, and or mobile content (Copywriting, Direction, Editing, Graphic Design, Motion Graphics, Sound Design). 3) Live Music - Entries in this medium include creative work that promotes live musical performances at music venues, festivals, concert series, events, stunts, or activations (IRL or virtual) and/or work promoting a live music organization or venue in a new, unique, or especially creative manner. (Venues, Festivals, Concerts, Brand or Company). 4) Merchandise & Premiums - Entries in this medium are for licensed or in-house-produced physical products or apparel that promote an artist, music product, or music service. (Apparel, Footwear, & Household Goods, Beauty, Fitness & Health, Collectibles, Food & Beverage, Technology). 5) Use of Music in Advertising Craft- Entries in this medium include songwriting technique and the craft/skills used in the execution of audio content in advertising or a trailer/teaser (Arrangement, Casting/Performance, Collaboration, Editing, Lyrics, Music Supervision, Score, Songwriting). 6) Use of Music in Advertising Innovation - Entries in this medium include brand work that utilizes music in advertising in a new, unique, or especially creative manner. More information will be shared in the coming weeks; please sign up for our program newsletter to receive updates: https://lnkd.in/eQFRwdFX. (Thanks to Matthew Jacobson for his design support this year.)

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I usually don’t use LinkedIn for TV shows reviews, but since this really was filmmaking at its finest. Ripley: The latest installment, Ripley, on Netflix, stands out as one of the finest shows I've come across in recent memory. Firstly, the acting across the board was simply stellar. While the lead actor delivered an exceptional performance, it was the entire ensemble cast that elevated the series to an extraordinary level rarely witnessed. Secondly, the cinematography was nothing short of remarkable, likely to become a staple in film education for years to come. It unquestionably ranks as the finest I've witnessed in a series, if not in cinema itself, in quite some time. While it draws inspiration from the legendary Italian artist Caravaggio, many have attempted to emulate his style to no luck; however, Ripley succeeds in capturing its essence like none before. Lastly, the narrative itself was a marvel. Spanning eight captivating episodes, it meticulously depicts the evolution of Tom Ripley in a truly remarkable manner. Simply put, Netflix hit a home run. In a world where redos, revamps, and reruns drives streaming services. Ripley is a reset.

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It's time to flip the script on how we approach brand advertising by starting with where people spend most of their time - on mobile. Big thanks to Lauren McNamara for the kind words. #POPULA #MobileFirst #Brand #Advertising #Agency

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