Katya Andresen
Katya Andresen is an influencer

Washington DC-Baltimore Area Contact Info
1M followers 500+ connections

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About

I’m thrilled to be part of Cigna’s mission to change health care for the better and…

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Experience & Education

  • The Cigna Group

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Publications

  • Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society

    Wiley

    I was featured as a contributor to this book by Brian Reich. Addressing our most critical challenges, author Brian Reich—recognized for his expertise in cutting-edge media and technology—re-envisions how we support causes and addresses the serious issues facing our connected society. Reich stresses the need to reshape policies, build capacity, develop talent, improve marketing and promotion—including storytelling, media relations, outreach and engagement, and advertising—and revisit our…

    I was featured as a contributor to this book by Brian Reich. Addressing our most critical challenges, author Brian Reich—recognized for his expertise in cutting-edge media and technology—re-envisions how we support causes and addresses the serious issues facing our connected society. Reich stresses the need to reshape policies, build capacity, develop talent, improve marketing and promotion—including storytelling, media relations, outreach and engagement, and advertising—and revisit our methods for fundraising, partnerships, and collaboration. Shift & Reset also lays out the bleak consequences of what happens when you don't rethink how you operate. Featuring interviews with more than twenty-five experts, authors, and organizational leaders whose experiences and insights provide powerful evidence to support Reich's important calls to action, Shift & Reset also examines the many ways you can capitalize on social media.

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    • Brian Reich
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  • People to People Fundraising: Social Networking and Web 2.0

    Wiley

    I was a contributing author to this book on social networking for causes. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity.

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  • Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

    Wiley

    I wrote the book Robin Hood Marketing, which demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds.

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Organizations

  • Women Business Leaders (WBL)

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