Articles by Kelly
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What the End of the Web Means for Digital Commerce
What the End of the Web Means for Digital Commerce
By Kelly Goetsch
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Apple Vision Pro - Is It the Future of Commerce?
Apple Vision Pro - Is It the Future of Commerce?
By Kelly Goetsch
Contributions
Activity
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We ❤️ our customers. Kohler Co. is absolutely fascinating. It’s where art meets design, meets function and lifestyle. Check out... the Sculpture in…
We ❤️ our customers. Kohler Co. is absolutely fascinating. It’s where art meets design, meets function and lifestyle. Check out... the Sculpture in…
Liked by Kelly Goetsch
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Well, here it is. I'm excited to be working with the team, and especially with Allison Abraham. Thanks to Casper Aagaard Rasmussen for helping make…
Well, here it is. I'm excited to be working with the team, and especially with Allison Abraham. Thanks to Casper Aagaard Rasmussen for helping make…
Liked by Kelly Goetsch
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commercetools is now available natively on Microsoft Azure! We're now the only multi-tenant SaaS commerce platform that's available natively on all…
commercetools is now available natively on Microsoft Azure! We're now the only multi-tenant SaaS commerce platform that's available natively on all…
Shared by Kelly Goetsch
Experience & Education
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commercetools
View Kelly’s full experience
See their title, tenure and more.
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Publications
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Chatbots & APIs: Leveraging Retail Technology for a Better Customer Experience
Retail Information Systems News
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Events: the low-hype plumbing reshaping large-scale commerce architecture
CIO.com
See publicationEvent-related architecture, technology and commercials are all so appealing that now is absolutely the time to start adopting this style of architecture.
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Version or Evolve APIs? Why Not Both!
commercetools Tech Blog - https://techblog.commercetools.com
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Netflix Built a PaaS... Why Can’t I?
DZone
See publicationNetflix built a custom Platform-as-a-Service (PaaS) from scratch. While many try to do the same, building a PaaS may not be the right solution for everyone.
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Large-Scale eCommerce Applications White Paper
ATG
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ATG Commerce Service Center Performance Tuning White Paper
ATG
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ATG Search Engine Optimization White Paper
ATG
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Founder of ATGLaunchChecklist.com
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See publicationWidely used cross-disciplinary pre-launch checklist for ATG-based websites. The checklist documents 200+ things to verify prior to launch
Patents
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Automatic Configuration of Applications based on Host Metadata Using Application-specific Templates
Issued US US20150095473A1
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Preventing Database Replication Conflicts in a Distributed Environment
Issued US US8874506B2
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System and Method For Peer-based Code Quality Analysis Reporting
Issued US US20140157239A1
Projects
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ModernCommerceRFP.com
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commercetools regularly sees RFPs that are outdated, focused on large legacy suites (inclusive of UIs, CRM, OMS, analytics, etc), and written to favor legacy on-premises monolithic platforms. The industry as a whole and we specifically at commercetools are pioneering an entirely new approach to commerce that's best-of-breed, headless/API-first, microservice-backed and deployed exclusively to public clouds.
To better capture the value of modern commerce platforms like commercetools…commercetools regularly sees RFPs that are outdated, focused on large legacy suites (inclusive of UIs, CRM, OMS, analytics, etc), and written to favor legacy on-premises monolithic platforms. The industry as a whole and we specifically at commercetools are pioneering an entirely new approach to commerce that's best-of-breed, headless/API-first, microservice-backed and deployed exclusively to public clouds.
To better capture the value of modern commerce platforms like commercetools, Aytac and I built https://www.ModernCommerceRFP.com as a vendor-neutral tool for building modern RFPs. This interactive website allows you to build an RFP from a database of 420 new RFP questions written from scratch for modern commerce. Individual questions can be added/removed in real-time and then the RFP can be exported to Excel.Other creators -
Languages
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PowerPoint
Native or bilingual proficiency
More activity by Kelly
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The Indian government is heavily promoting the Open Network for Digital Commerce (ONDC), which is fascinating. I hope it works. A consortium backed…
The Indian government is heavily promoting the Open Network for Digital Commerce (ONDC), which is fascinating. I hope it works. A consortium backed…
Shared by Kelly Goetsch
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Our founder has created “Colony’s Law”: With generative AI, the value of information will double every year. This value will manifest in two ways: 1)…
Our founder has created “Colony’s Law”: With generative AI, the value of information will double every year. This value will manifest in two ways: 1)…
Liked by Kelly Goetsch
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Why aren't micropayments a thing yet? There's exactly zero chance of me subscribing to the Hindu Times for $50 to read a single article. I'd happily…
Why aren't micropayments a thing yet? There's exactly zero chance of me subscribing to the Hindu Times for $50 to read a single article. I'd happily…
Shared by Kelly Goetsch
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I casually throw around the word "legacy" like it's a bad thing. Legacy is still in use because it worked well at one point. The problem I have with…
I casually throw around the word "legacy" like it's a bad thing. Legacy is still in use because it worked well at one point. The problem I have with…
Posted by Kelly Goetsch
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𝐄𝐪𝐮𝐢𝐭𝐲: 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐎𝐮𝐫 𝐅𝐮𝐭𝐮𝐫𝐞 With SHRM suggesting we ignore Equity in #DEI, it's time to stand up for what really matters…
𝐄𝐪𝐮𝐢𝐭𝐲: 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐎𝐮𝐫 𝐅𝐮𝐭𝐮𝐫𝐞 With SHRM suggesting we ignore Equity in #DEI, it's time to stand up for what really matters…
Liked by Kelly Goetsch
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How Did You Get Into eCommerce? And Why Reputation Travels It's interesting to me that this is one of the most common questions I hear bandied…
How Did You Get Into eCommerce? And Why Reputation Travels It's interesting to me that this is one of the most common questions I hear bandied…
Liked by Kelly Goetsch
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I've been quantifying data from Clozd reports and found something interesting. In at least the past year, the term "analytics" has never appeared…
I've been quantifying data from Clozd reports and found something interesting. In at least the past year, the term "analytics" has never appeared…
Shared by Kelly Goetsch
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I am excited to be working with the National Retail Federation as a Senior Advisor to their technology councils. I'll be kicking off this work…
I am excited to be working with the National Retail Federation as a Senior Advisor to their technology councils. I'll be kicking off this work…
Liked by Kelly Goetsch
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Proud to be part of the team driving this initiative 💪🏼🎉
Proud to be part of the team driving this initiative 💪🏼🎉
Liked by Kelly Goetsch
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