Kevin K.

Go to market strategies and positioning for

+ AI, GenAI, analytics, data operations
+ HCaaS
+ cloud services
+ pre- and post-merger intergration communications, engagement, value proposition
+employer branding for global data company
+purpose-driven vision, mission, values for a financial services company ahead of major strategic shift
+internal/external brand launch for government agency following restatement of vision, values, positioning
+reframe vision, mission,… Show more

Go to market strategies and positioning for

+ AI, GenAI, analytics, data operations
+ HCaaS
+ cloud services
+ pre- and post-merger intergration communications, engagement, value proposition
+employer branding for global data company
+purpose-driven vision, mission, values for a financial services company ahead of major strategic shift
+internal/external brand launch for government agency following restatement of vision, values, positioning
+reframe vision, mission, values for quasi-governmental entity
+technology alliance positioning and messaging
+service transformation re-vamp for global organization
+ internal engagement in global knowledge management services for Big 4 firm Show less

Worked closely with the global people leader and team and led the agency-side team in developing EY's employer value proposition.

Led the internal agency team on an interactive and engaging program around the rebrand/integration of a large global network - MSLGROUP ("Together works better").

Co-led the rebrand of this mid-sized European consultancy.

Led the agency-side team and worked with the senior leadership team to drive messaging and communication around a global professional services firm's transformation to a service center model in IT, HR, Finance, Procurement, etc.

Led the agency-side team in working with BT Openreach in engaging its people in a major transformation initiative called Right First Time.

Led the agency-side team and worked closely with the board on the brand refresh for this French-based, global financial SaaS company.

Co-led the re-invigoration of internal communication and engagement efforts around KPMG's global mobility program (GO).

Led the agency-side team to develop the Red Dot award winning brand refresh/brand theme, vision and values for LECG (now part of FTI Consulting). Included internal engagement efforts.

Co-led development of global employer brand (* our work matters).

Led the multi-agency side team in external branding and organizational engagement efforts around this initiative to improve UK capabilities in non-vocational skills.

Developed 40+ go-to-market / sales enablement strategy playbooks ("operating systems") for business critical service offerings spanning a range of businesses at Deloitte and Deloitte Digital and Workday, industries and buyers. Revenue targets ranging from $10M to $10B+

Led the agency-side team working with the global executive team at EY in building the purpose-led rebranding of Ernst & Young.

Led the agency-side team in developing an employer brand for CCE in Europe.

Led the agency-side team in developing the employer brand ("What's your secret formula?") for Europe and for Greater China.

Led agency-side on strategic concept, go-to-market messaging broadly captured in this infographic.

Co-founded and helped build the world's leading intranet benchmarking organization. Converted new members, developed core methodologies and conducted UX and usability evaluations for a range of FT100 members. Presented trends and insights at quarterly member meetings.

Led the agency-side team and worked closely with ad agency to develop an umbrella approach and creative idea for this global organization's efforts to drive awareness and progress around diversity, equity, inclusiveness focusing on women's' issues

Built a profitable online print-on-demand retailer of specialist titles on business strategy and organizational change/communication/digital transformation and cultural issues. Premise was based on delivering more insights per minute with titles that can be consumed within a single commute or short plane flight - all you need to know on a key topic. Pitched at C-level executives and those needing to quickly get to grips with a specialist area of expertise. Titles have been licensed to MBA… Show more

Built a profitable online print-on-demand retailer of specialist titles on business strategy and organizational change/communication/digital transformation and cultural issues. Premise was based on delivering more insights per minute with titles that can be consumed within a single commute or short plane flight - all you need to know on a key topic. Pitched at C-level executives and those needing to quickly get to grips with a specialist area of expertise. Titles have been licensed to MBA programs and are used in several University courses around the world. Show less